Dear Experts, I was talking to a bunch of people at a party last night and the subject turned to applying online to jobs. Someone said you have to put all the "key words" in a job description in your resume so the computers pick them up and puts you in a file for the hiring manager to read. Is this true? Our Twitter Advice Project (T.A.P.) is no longer an active campaign. To find an answer to the above question, please use the "Search" box in the right-hand column of this website.

Get Some Leverage
Sign up for The Work It Daily Newsletter
Follow
Lynn Holland's go-to-market steps

Recently, a long-time colleague, the chief sales officer for a $21M technology company, reached out to catch up and asked for help to get to market in the primary vertical where I focus. He went on to share that his company made an initial go-to-market attempt by assigning a sales rep because of their familiarity with the product. He then admitted a modest return on their investment and a residual lack of knowledge of the industry, few connections, little brand recognition, or sales results. Fast-forwarding to today, he expressed urgency to relaunch with a short game to start generating revenue quickly and a long-term plan to establish themselves in the space.

Read more Show less
Featured