Why You Should Use YouTube To Spy On Your Dream Company

What platform do you use most for job search, networking, and learning about new employment opportunities? If your first pick was LinkedIn, you’re not alone. According to this article, 94% of recruiters use LinkedIn to vet candidates, so it makes sense that LinkedIn would be a go-to for many people. However, LinkedIn shouldn’t be the only platform you use to vet companies of interest. Have you ever considered YouTube? Probably not, considering that the platform is entertainment driven. However, YouTube is actually a great tool you can use to learn more about brands and companies that interest you. Here’s why you should use YouTube to spy on your dream company (and apply for jobs):

1. It gives you a personable encounter with company culture.

It’s one thing to head to a company’s site or LinkedIn page, and read their own interpretation of company culture. But it’s another thing to get to see it in action, either through the lens of important key executives, employees, or no one in particular. Check out this video by Starbucks on diversity! You’re more likely to remember something you saw in video format, and videos are a lot more personable, and generally more interesting than text.

2. It gives you a chance to hear from employees (literally).

While you might be able to reach out to employees of a company directly on LinkedIn, you may not be prepared to do so, at least not yet. And that’s perfectly okay. Just head over to YouTube, and check for employee testimonials or interviews with people you might end up interviewing or working with at the company. This can help you learn more about your dream company, a particular role, or long-term company goals. Here’s a great example from P&G. We still recommend reaching out to people, on any social network, that you feel might be important to your overall network or job search.

3. It allows you to showcase your work in a more visual way.

People forget that YouTube is also a great platform for education. This creates a great opportunity for you to upload portfolios, video tutorials, and connect with companies looking for your talents, and strengths! This is also a great way to demonstrate your personality, experience with different forms of technology, and your passions, which is something that’s sometimes lost with a traditional resume. You’ll also increase visibility for your personal brand and work in the process! Tip: Check job descriptions (or watch videos to the end) for links to important information on roles your interested in

4. It can give you unique insights on the hiring process.

This walk-through of what a prospective candidate can expect at Deloitte is a perfect example. This opportunity not only speaks volumes about Deloitte and how they prepare potential employees for hire, but it also gives you deeper insight on what to expect when you apply, helps decrease anxiety if the application process perplexes you, and gives you an edge as you prepare applications because you are more knowledgeable about what companies are looking for in candidates. Do you feel better about YouTube? I hope so! Share one way YouTube can help you in your own job search below! After you’re done, head over to Work It Daily’s very own YouTube Channel, and hit the Subscribe button.    

When most people think of Nike, they think of shoes, retail stores, and, of course, athletes. That's all true, but there's more. Behind Nike's walls, you'll find the doers and thinkers who design, create, and innovate every day. There are also data scientists who discover and leverage athlete insights to create the future of sport.

You might be surprised to learn about the impact you can have in Data & Analytics at Nike versus at a major tech giant. Nike employees get to work on a wide array of challenges, so if you're obsessed with math, science, computers, and/or data, and you love sport, these stories may inspire you to work at Nike.

SHOW MORE Show less

Employee loyalty is something every company longs for. It's estimated employee turnover costs as much as 130-200% of an employee's salary. When a talented, knowledgeable, trained employee leaves, it's bad for business. And, when lots of them leave, it can be the kiss of death.

SHOW MORE Show less

If you saw our first video, you might have heard about the interview situation one of our viewers, Remi submitted. He was in an interview and was asked the question: How many cows are there in Canada right now? - What a weird question but this is a technique that some hiring managers are using these days.

SHOW MORE Show less

If you saw our first video, you might have heard about the awkward situation one of our viewers, Kevin submitted. He is a college student who's working a part time job to make ends meet. The manager/owner of the company has become a micro-manager who watches him work on camera and reads his company emails. A bit over the top wouldn't you say?

SHOW MORE Show less

All work and no play can create a tense and unwelcoming environment. Studies have shown that employers that offer additional perks have employees that are happier and more loyal to their place of employment. If you are looking for an employer that acknowledges how important it is to give its employees a place to de-stress and bond with their co-workers, check out these companies!

SHOW MORE Show less

In this week's episode of "Well This Happened", we want to know what you would do if you worked for an owner who micro-manages you my watching you work on camera and reading through your company emails.

We want YOU to be the career coach and tell us which one is the RIGHT answer!

Think you know? Vote below, and stay tuned for later this week when we announce the right answer (and why the other ones are wrong).

SHOW MORE Show less