“What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language." —Miuccia Prada. Your personal brand reflects who you are, what you stand for, and what you do. Your personal style is a great way to express these things. So, why do women feel uncomfortable using fashion as a business tool? Did you know that there are fashion tips to enhance your personal brand?
Even in this day and age, women are still wrestling with the idea that being interested in fashion as a professional business woman is frivolous (or even dangerous).
“I see it going on all the time, women dressing down, blending in, and looking and becoming anonymous," said Kristina Moore, Founder and Editor of CorporateFashionista.com. “We're so much better than that!"
Why It's Important To Stand Out With Style
“It has never been more important [for a woman] to differentiate herself from the pack," said Moore. “Fashion is an extremely effective business tool in today's marketplace."
Having a fashion-forward appearance allows you to express your individuality through your style, allowing you to instantly communicate and reinforce your personal brand as a professional.
“Today's professional woman has to invent herself," said Moore. “There is no model or mirror that's going to reflect back to her, her identity."
How To Enhance Your Personal Brand With Fashion
Even under the strictest of dress codes, even small personal style statements can have a profound positive impact on the job. Don't let your personality and potential get lost in a sea of pantsuits. Check out these tips for standing out and embracing your inner fashionista:
1. Figure Out Who You Are
Knowing who you are is hugely important when determining how to present yourself as a brand. After all, how can you sell yourself to an employer or potential client without knowing exactly what you stand for?
In his article, “How To Create A Personal Brand Without Being A Jerk," Joshua Waldman presents a great way to determine your brand:
Think about three emotional words that best describe you (or, three adjectives you'd like to be described as). Write them down.
Then, think about what colors and images best represent those words.
Now, look at your clothes, shoes, accessories, and so on - Do they reflect your brand? If not, it might be worth a wardrobe update.
“Develop your personal dress style, appearance, and image that consistently screams what you are about," writes Deborah Shane in her article, “How To Be Memorable: Develop Your Unique Brand Style."
2. Have A Signature Look Or Style
Aside from your awesome experience and pleasant demeanor, what will set you apart from the suits? What will people remember about you? What do you want people to remember about your appearance?
Not sure what to wear? Here are a few ideas:
Wear an eye-catching piece of jewelry to jumpstart a conversation at a networking event.
Quickly capture your audience by wearing a personally flattering color at your next pitch meeting.
Wear modern, on-trend business appropriate outfits to visually send the message that you are an innovative and progressive professional.
3. Get Inspired
Need help getting inspired? Pinterest is a great place to get style ideas. It's like the ultimate window shopping experience - from the comfort of your couch!
There are TONS of great outfits and looks to work off of on Pinterest. Simply scroll down through the Fashion category (they have men's and women's) and see what you can find. Or, you can check out CAREEREALISM's board, Career Style for Women (we have a men's fashion board, too!).
So, instead of reaching for the same old, bland shoes or blouses, try something different. Define yourself and reinforce your brand!
“When professional women look good, they feel good," said Moore, “and when they feel good, they're unstoppable."
This post was originally published at an earlier date.
Is your job search turning into a grind with no end in sight? It may be time to take a step back and reevaluate your entire approach.
In cold weather climates, the beginning of spring is a time to clean the house and get organized—a practice known as spring cleaning. Through the years, spring cleaning has taken on a larger meaning with people using the time to organize and declutter things in their lives.
For professionals on the job hunt, a little spring cleaning (metaphorically speaking) could be a great way to reinvigorate your job search. Here are a few strategies your job search spring cleaning should include.
Reevaluate Your Job Search Approach
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Make a list of the last handful of jobs you applied for and see if you can identify any positive or negative trends. Consider things like:
How did I learn about this job?
How did I apply for the job?
Did I earn an interview?
What was the ultimate result?
A lot can be learned about your job search approach just by answering these questions and identifying patterns. For example:
Negative Trends
You discovered five jobs through job boards, applied to all of them via the job boards, and never heard back from any of them.
The common pattern here is applying through job boards. This isn't to say that job boards don't serve a purpose in the job search process, but they have their limitations, and you can't run your job search entirely off of them. When you apply through a job board, there's a good chance that your materials will never get past the applicant tracking system (ATS) and never be seen by an actual person.
One simple fix is to research who the hiring manager or recruiter is that posted the position and email your materials to them directly.
The more efficient fix would be to take a proactive approach by putting together a bucket list of companies that you want to work for and start making connections on LinkedIn with people who work at those companies. You may already know some people who work there or have connections that can refer you to some individuals.
This is a great way to network your way onto a company's radar.
Positive Trends
You applied to three jobs via referral, were invited to two job interviews, and made it through multiple rounds of interviews for one of the jobs before being passed over for someone with a little more experience.
The pattern here is that getting referred to a job by a professional acquaintance is a great way to land a job interview. This indicates that you're leveraging your network well and you should continue to focus on your networking efforts.
The next step is to review the interview process and determine what went well and what needs to be improved. Sometimes the interviewer will provide feedback, and that feedback can be valuable. However, not everyone is comfortable with giving feedback.
Chances are you probably have a good idea about areas of improvement and the skills you need to gain. Put together a plan for addressing those shortfalls.
The good news in making it deep into any interview process is that it indicates that the company likes you as a potential employee (even if the timing just wasn't right) and the experience could be a roadmap to a job with that company at a later date, or another similar opportunity elsewhere.
Give Your Resume & Cover Letter Some Much-Needed Attention
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Are you continuously sending similar resumes and cover letters to each job opening with only minor adjustments? If so, your strategy needs some serious spring cleaning.
The reason why it's so important to tailor your resume is that throughout your career, you acquire numerous skills, but the job you're applying for may only be focusing on 6-8 of those skills. In that case, those skills must rise to the top of the resume with quantifiable examples of how you successfully used those skills at previous jobs.
Remember, recruiters go through hundreds of resumes. They need to be able to tell from a quick glance whether or not you're a potential candidate for the position.
While updating your resume, you could also spruce up your LinkedIn profile by highlighting the skill sets that you want to be noticed for by recruiters.
As for writing a good cover letter, the key to success is writing a disruptive cover letter. When you write a disruptive cover letter, you're basically telling a story. The story should focus on how you connect with the particular company and job position. The story could also focus on your personal journey, and how you got to where you currently are in your career.
If your resumes and cover letters aren't unique, now is the time to clean things up and get on track.
Build Your Personal Brand
Just because you're looking for work doesn't mean that you don't have anything to offer. Use previous career experiences and passions to build your personal brand.
Ask yourself, "How do I want other professionals to view me?"
Pick an area of expertise and start sharing your knowledge and experience with your professional network by pushing out content on your LinkedIn and social media accounts. Good content can include blogs, social media posts, and videos.
By sharing content about your experiences and passions, you slowly build your personal brand, and others will start to notice. The content could lead to good discussions with others in your network. It could also lead to reconnecting with connections that you haven't spoken to in years, or making new connections.
You never know when one of these connections could turn into a job lead or referral. The trick is to get on people's radars. So, when you're cleaning up your job search, be sure to build a plan for personal branding.
Maintain Healthy Habits During Your Job Search
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Your job search is important, but it's even more important to know when to pull back and focus on personal health and spending time with family and friends.
There are actually things that you can do for your own enjoyment that could help your job search in the long run, such as:
Grab coffee with a friend - It's good to engage in light conversation with friends during challenging times. And if your job search does come up, remember that most people have been through it themselves and you never know when a friend may provide you with a good idea or lead on a job.
Volunteer - Volunteering is a great way to get involved in the community and help others. In addition, if you develop a little bit of a career gap while looking for a job, you can always talk about how you filled that time volunteering, if you're asked about it during a job interview.
Continue to focus on other passions - Are you a fitness nut? Blogger? Crafter? Continue to do the things that bring you happiness. And if you're in a position to profit from your passion through a freelance job or side hustle, even better!
Spring is the perfect time to clean up and improve your job search so you can land the job you want. If you're struggling to find a job, follow the tips above to reinvigorate your job search—and watch your career blossom!
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This article was originally published at an earlier date.