By CAREEREALISM-Approved Expert, Ilona Vanderwoude In Part 1 of Make Your Resume Stand Out in Today’s Job Market, I talked about the resume itself and the 3 key components your resume needs to capture a decision maker’s attention. Just to recap, these 3 factors were…making sure your resume: 1 – Is branded. 2 – Is focused. 3 – Provides proof of your brand and statements by using quantifiable achievements and context. In Part 2 of this article, we’re going to look at ways to actually get your resume into the hands of hiring managers. After all, you could have put together a highly powerful resume, but if you use ineffective job search methods, it simply won’t get noticed. Job searching has undergone some drastic “nip and tuck” the past few years. It’s not just the economy that makes for a more competitive landscape. These days, your resume may not be the first thing a company sees from you. With the proliferation of social and business networking sites, it may be your online profile(s). So you need to know how to craft your resume, but you also need to know how to market it, and market yourself. In the end, isn’t it about companies showing an interest in you, whether it’s through your resume or another medium? The majority of employers will Google you during the hiring process. They may even find you online to begin with, or be referred to you by someone who’s seen your profile online. The good news is you can be in the driver’s seat by going after the hidden job market and using social networking. You definitely don’t want to passively apply to positions you see posted online. This has an average 2% “success” rate. To be truly successful in today’s competitive job market, you need to use a combination of offline and online networking. It’s still great to network in person and sometimes sending a hard copy of your resume will make you stand out in a time where email has become the norm. (Gen Y: that’s what those little square pieces of paper – stamps – are for.) All kidding aside, whatever you do, you always want to establish a connection or even a relationship. Even if it’s through one of your contacts. If you can have your resume handed over to a decision maker by a key contact within your target company; great! That would be ideal. When going the online route, the emphasis should be on positioning yourself as an expert in your field vs. asking your network for a job. Social networking is perfect for this! You do this by commenting on other people’s blogs that are relevant to your field, by having your own blog and web site – yes, a web site! – and by answering questions online, engaging in groups discussions, and posting articles about your expertise. Enjoying this article? You could get the best career advice daily by subscribing to us via e-mail. You also want to identify hiring managers – not HR! – at the companies you’re interested in online so you can approach and target them with your messages. After a while, you’ll be seen as an expert and a resource. Next, people may even approach you and refer you without you having to ask because you’ve created relationships within your network and provided value to others. It’s crucial to avoid the mistake of asking people in your network for a job. It’s needy and most people don’t have jobs to hand out. This means: end of conversation. It’s perfectly fine to ask for leads for informational interviews though. With these strategies, you can work the hidden job market more easily as well. What this means is you are going to find out about a company’s hiring needs well before they’re ever advertised or posted. But beware…when profiling yourself online, you need to know your own brand. Otherwise, you won’t stand out or you may even send out the wrong message about yourself. For tips on how to brand yourself, please refer back to Part 1 of this article. Combining the strategies from Part 1 and Part 2 will give you a very big competitive edge. Readers, I’d love to hear your experiences with these strategies. Have you been able to carve out a niche for yourself online? Have you found a great way to get noticed? Which aspects of the job search do you find most challenging? Did you enjoy this article? Read more articles by this expert here.Ilona (“rhymes with Fiona”) Vanderwoude’s passion is helping modern-day “Renaissance Personalities” – those with highly diverse skills and interests – create exciting lives and careers. As a Career Designer, she guides her clients in crafting unusual life and career plans, helps them fit a million passions into one lifetime, and provides the tactical support to actually make it happen. Ilona founded CareerBranches in 2001, is a nationally published author, and holds elite resume-writing and coaching credentials (she’s one of 28 Master Resume Writers worldwide).The bottom line is that she shows her clients how to branch out and live the life they didn’t think was possible for them. Connect with Ilona via LinkedIn or follow her on Twitter.The photo for this article is provided by Shutterstock.
Everyone has heard of New Year's resolutions. You know, those promises we make to ourselves about things we'll do better in the year ahead. Sometimes these resolutions work, while other times we end up with gym memberships we never use! But have you ever heard of a career resolution? It's actually the same thing as a New Year's resolution, only career-focused.
However, with something as important as a career, you don't want to break these resolutions. That's why it's important to keep these goals manageable.
Here are four simple career resolutions that are easy to stick to and achieve.
Be Self-Aware Of Where You Stand In Your CareerBigstock
Being honest and self-aware of where you are in your career is the most important step in making strong career resolutions. If your career is going nowhere and you're unhappy, then it may be time to consider a career change, which will take you down a different path entirely.
But if you're happy and in good standing with your career, it's a lot easier to set goals for the year and build out a long-term career plan.
Find A Way To Grow Your CareerBigstock
Career growth is a very broad spectrum that means something different to everyone. It could be something as simple as improving on a weakness or building on a strength. It could also be learning a new skill or taking on additional responsibilities at work.
On a larger level, it could be seeking a promotion or moving into a leadership role.
Whatever the goal is, make sure it includes growing professionally. The worst thing you can do is stay the same! If you're not growing your career, you're dying—and becoming a lot less valuable to your employer. There are always ways to upskill!
Better Serve Your Professional Network
With current colleagues, former colleagues, and other professional acquaintances, you've probably built a solid professional network through the years. A strong professional network can come in handy if you lose your job or are looking to make a career change. However, you shouldn't just rely on your network when you're in need!
It's important to find ways to offer value to your network. This could include checking in with members of your network from time to time. Exchange messages on LinkedIn to see how they're doing or share relevant content of interest. If you can help someone in your network going through a career challenge, you should!
Maintaining a strong professional network is like an investment. If you want it to pay off, you have to put some time into it and be consistent.
Take Care Of Yourself
Working on your career is hard work! It's okay to be selfish sometimes. Whether you're working to grow your career or looking for a new job, it's important to find balance.
Your family and health always come first, so make sure your career goals don't interfere with that. If you want to set aside time during the week to work on your career that's fine, but don't miss important family events or milestones.
Don't let your career goals get in the way of your health goals. Go to the gym, take a walk, or go for a jog. Balance is key to maintaining healthy career and life goals. Sometimes you just need to adjust that balance as you go.
Need help sticking to your career resolutions?
Become a member to learn how to UNLEASH your true potential to get what you want from work!
This article was originally published at an earlier date.
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