The personal brand is an underestimated necessity for every professional. It helps you bring in great opportunities and reach your goals. While most people think about business branding, we should be smart and work on our own personal brand a much as we can. Related:How To Create A Personal Brand Without Being A Jerk Since you are reading this article, there is a pretty good chance that you already started building your personal brand. Although all brand aspects are important, make sure you understand the strategy tips that we mention below before you start thinking about everything. Although the big moves are those that will count the most, you do need to take care of the small things, too (i.e.Facebook photos). Here's a step-by-step guide for building your personal brand:
Communication skills have become more essential than ever. Many job postings and job descriptions have a requirement for strong communication skills. The key to communicating is being able to communicate effectively. All communication is not created equal—there is good communication and better communication. How do you rate yourself?
Communication can be verbal or written. When verbal, you can see facial expressions and body language to make sure you’re sharing and exchanging information effectively. If the other person gives you a confused look, you know to stop talking and maybe repeat/explain your statements to minimize any misunderstandings. You don’t have the luxury of a “do-over” with written communication—you need to get it right the first time. So, take the time to make sure your document’s message is clear.
3 Things To Consider For Effective Written Communications
Here are three things to consider for effective written communications:
1. The first thing you want to do is know your audience. Are you soliciting feedback from your customers, developing training materials for the employees, or writing an audit report to the board of directors? Or is the CEO/president posting a blog on social media? You want to tailor the information to the audience.
2. Level of formality (such as formal, business, conversational, or casual) which may coincide with who your audience is. The level of formality may depend on your relationship with the individual. Is the person your boss? Colleague? External customer? Personal friend?
3. Different document types lend themselves to different writing styles (such as expository, narrative, persuasive, or technical):
- User Manual – step-by-step procedures with screen prints
- Process Workflow – utilizing a Visio graphic because sometimes a picture is worth a thousand words
- Excel Pivot Table – a report summarizing large amounts of data that can be analyzed
- PowerPoint slideshow rotating on a flat-screen TV (e.g. in the HQ lobby welcoming guests) – short, bulleted info, and graphics so that the message can be viewed quickly
There are some best practices that typically apply regardless of the writing style:
- Spell out acronyms the first time; some acronyms have more than one definition.
- Be careful using technical jargon and slang.
- Use white space, which gives your eyes a break especially when there is a lot of dense text.
- Don’t write in all caps unless you’re emphasizing to make a point or “yelling.”
- Check for typos, punctuation, and grammar.
Resources & Tools
Invest in your personal development. Some resources/tools to help you with your written communication skills:
1. Microsoft Word has several built-in features such as:
- File 🡪 Options 🡪 Proofing lets you configure how you want Word to automate proofing your documents.
- Review 🡪 Editor to not only check items such as spelling, grammar, clarity, and conciseness, but also check the level of formality—formal, professional, or casual.
- Review 🡪 Check Accessibility to check how accessible your document is so that it’s inclusive.
2. There are multiple books you can purchase to improve your writing. I like The Elements of Style by William Strunk, Jr. and E.B. White. I think it’s such a great resource that for years I’ve even given copies of the book to my teams.
3. Take a writing class either in-person or online. Even if you consider yourself to be a fairly good writer, classes can provide good reminders, and maybe you’ll pick up a couple of new points. For example, did you know that there are email etiquette best practices?
- Check with your organization’s training team to see what writing-related courses they offer.
- There are many online courses to develop your writing skills such as those on LinkedIn Learning.
When you’re done writing your document, re-read it to make sure it reads well. Depending on the importance of the message, maybe have someone else read it too. Being able to share and exchange written information effectively is fundamental for both your work and personal life.
For more information on the importance of written communications, follow me on LinkedIn!
Changing careers is not for the faint of heart. But there are certain things you can do to make that change a lot easier. Unfortunately, I see a lot of job seekers make this one mistake when trying to change careers.
Here's why you're struggling to change careers...
You're Not Conducting Informational Interviews
@j.t.odonnell Here's why you're STRUGGLING to change careers @uopx #UniversityofPhoenix#adsponsored#sponsoredad#jobtok#careertok#edutok#careerchange#careers#jobs#careeradvice#careermode#worklife#joblife#jobsearch#careertips#jobsearchtips♬ original sound - J.T. O'Donnell
If you are struggling to make a career change, then you need to be doing something called informational interviewing. An informational interview is not a job interview. It's an interview with people who you respect and trust, who work at the companies on your interview bucket list. It's an interview where these people help you connect the dots and figure out how you're going to take yourself from where you are right now to that new career.
Conducting informational interviews is really important because most people think they can't make a career change, and they feel trapped. The truth is, in order to successfully change careers, you need to have a game plan, and informational interviewing is at the center of it.
The University of Phoenix actually has a free resource that walks you through all six steps of the informational interview process. First, they walk you through how to figure out who to interview. Then, they tell you what questions to ask so that you can get the correct information. And lastly, they even tell you how to follow up so that you can look professional and build your network.
So, if you're struggling to change careers, try conducting informational interviews in your job search. I promise it'll make your career change a million times easier.
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