This is a true story as told to JustJobs Academy which houses career interviews and job search advice for professionals in any industry. Visit to read about how to practice situational awareness and avoid speculating on the job. I work as an architect at a medium-sized firm in Boston, Massachusetts, and have worked here for five years if you include my internship and time spent as an entry-level drafter. As an architecture firm, we are tasked with the overall design of buildings. There is an emphasis on the aesthetics, as the structural side tends to be handled by engineers. The team I work on emphasizes the interior design and open spaces within buildings, as well as courtyards outside. We work with the exterior team as well in that capacity. Personally, I do a lot of first-run drafts and concept art for the team, which is later detailed and filled in by the rest of the team collaboratively. My job satisfaction here is around a seven or an eight. I love building design and the artistic, creative process behind a bringing a building to completion. I enjoy that I am able to focus on interiors of buildings, as they are the most defining parts of one in my opinion. I would have greater job satisfaction if I had a stronger role in the process from beginning to end, but that is reserved for higher level architects. It is my goal to land those jobs later in my career. I have always been a sketcher and amateur artist throughout high school. I preferred landscapes and buildings to other types of drawings as well. I started college as an art major, but realized that architecture was the far better option for me, my interests, and my career potential. I took an introductory architecture class and fell in love with it from there. After meeting fellow architecture and design students, plus speaking with my professors, I realized that this was the field I wanted to advance my career in. I also realized the difference between just having a job and in having a career: a job is something you just do for work and money, but a career is something that lets you define yourself and what you want out of life. I am very thankful I found an actual career and not just a job. During my junior year of college, I applied for and was accepted for an internship at the firm I currently work at. I engaged in assisting more senior architects by doing research, basic sketches, and sometimes even just grabbing tools or coffee for them. The work let me see what a real architecture firm was like and confirmed my passion for the subject. My supervisor was so pleased with my work that he also offered me a job after I was through with college. The rest is history, more or less. The beauty of the internship was that it let me combine real-world experience with my education and finally see where the two intersect. I do not encourage anyone to try getting into a field that you cannot intern in and see some first-hand work in action. That is truly the only way to know if you will really enjoy it or not. Fortunately, once you discover what you enjoy the rest of it is easy. School and work do not seem like they consume effort if you are truly interested in what you are doing, and that was the case with me. I am very proud of the work I do, and the rewards are immense. For instance, when a building I have worked on is finally completed, the moment is almost magical. Being able to tour and walk around a space that I imagined is very special. It is almost like a dream. This, more than anything, keeps me coming back to work every day. Of course, there are always downsides. My job can be immensely stressful when there is a lot on the line. Near deadlines or other obstacles things at the office get very stressful and some long hours sometimes must be put in. I consider this all part of the process, however. To be fair, it rarely occurs as it is. Typically, I am able to enjoy a good balance between work and my personal life. Given the city I live in and my experience, a reasonable salary for this position is around $90,000 or more. This level of salary allows a comfortable living and I live well within my means with that kind of cash. In addition, benefits like health insurance and retirement accounts are provided, which is very helpful. I also enjoy three weeks of paid vacation as well as a few personal days. Considering that I like to travel, the extra money and the vacation time is my favorite perk of the job, besides the job itself. If you would like to work in this field, you will need a degree in architecture or another design degree of some kind. A typical architecture degree takes five years and is considered a professional degree, separate from most other undergraduate degrees. The coursework is very rigorous and includes a combination of art, design, and even some physics classes. I considered it very worth it, however, and I imagine you will too. Career path architect image from Bigstock
July 19, 2012
TikTok, the popular social media platform that allows users to make and share short-form videos, is not just for individuals looking for funny and entertaining content. It's also an amazing opportunity for employers to step up their employer branding efforts and engage with job seekers in a new and exciting way.
If your company hasn't considered using TikTok for employer branding, or you're on the fence about it, here are three reasons why you should incorporate TikTok into your employer branding efforts today.
Reach A New Audience
Think about your current employer branding strategy. You're probably reaching a pretty consistent audience in the various channels where you post and share content about your company. With TikTok though, you could reach a new audience every single day.
Depending on factors like hashtags, video content, and the sound you use, your videos will reach the audience most likely to interact with them, due to TikTok's insanely accurate algorithm. For example, if one day you post a funny video about your product to promote it and get people thinking about your brand in a new way, that video will reach users who have liked similar videos and content in the past. And then if on another day you post a video about your company's unique employee benefits, and mention that you're hiring, that video will likely reach a completely different audience, one that's full of job seekers.
Connect With A Younger Generation Of Talented Workers
Reaching a new audience might also mean connecting with younger job seekers. Although TikTok is for everyone, the vast majority of users are between the ages of 16-24. This means millions of recent college grads are using the platform—and are probably looking for their first "real" job out of school at the same time. Wouldn't you love to connect with young and talented job seekers and attract the right candidates to your open positions?
This younger generation is Gen Z, and in order to gain their attention and show that your company is modern and can keep up with the times, a TikTok account is almost essential. Nobody wants to work for a boring and outdated company! Think about how you can connect with a younger generation of talented workers with your current employer branding strategy. If there's some room for improvement, give TikTok a try.
Attract Job Seekers With Fun & Educational Content
The content you create on TikTok is what will determine how successful you are at achieving your employer branding goals. At the end of the day, TikTok is a great opportunity to attract job seekers who otherwise might not have thought about applying to your company for a job if they hadn't seen your videos or connected with your company in some way on the social media platform.
To attract job seekers, create fun and educational videos about your company, highlighting employee benefits, company culture, and unique job opportunities. Interact with commenters and followers. Consider what a job seeker's impression of you would be if they stumbled across one of your videos and checked out your profile. Is your company relevant? Why would someone want to work for you? What makes you stand out from other employers? Think about these questions when you add TikTok to your employer branding strategy to ensure your content is helping you attract job seekers.
As an employer, you need to stay on top of your employer branding strategy, using every tool out there to your advantage, or else other companies will attract more job seekers and you'll miss out on talented professionals of all ages. If you were unsure about the importance of TikTok in your employer branding strategy before, we hope this article motivated you to give TikTok a try. You'll attract the right job candidates (and have a lot of fun, too!).
Could your employer branding strategy use a boost? We can help!
Check out our employer branding services today and start attracting the right talent to your organization!
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In this article, I'll provide you with an analysis user guide, complete with templates and examples and, most importantly, how to leverage this analysis during your strategic plans.
What Analysis Tools Should I Use?
There are tons of business analysis models that can help you better understand your business, but some of the most effective ones are the SWOT and PESTLE strategic analysis models.
SWOT stands for:
Strengths and weaknesses represent your company's internal environment—things that are happening now. They represent things that you have control over and can change.
Opportunities and threats represent your company's external environment—things that are happening in the future. They are things going on outside of your company and are not something you can control or change.
A PESTLE analysis can be done in conjunction with a SWOT to more deeply analyze the external section in the SWOT. It is more valuable than SWOT for longer term strategic plans. PESTLE stands for Political, Economic, Social, Technological, Legal, and Environmental.
- POLITICAL: Government policy, corruption levels, trade controls, import and export restrictions, taxation changes
- ECONOMIC: Exchange rates, disposable income levels, interest rates, unemployment rates, wealth distribution
- SOCIAL: Education levels, population growth rate, religious harmony, attitude towards health, social welfare programs, generational shifts
- TECHNOLOGICAL: New technology considerations, internet penetration, access to basic infrastructure, software privacy, technology competency of workforce
- LEGAL: Tax laws and regulations, labor laws and firing policies, copyright and anti-piracy laws
- ENVIRONMENTAL: Weather patterns, attitude towards recycling, attitude towards organic and green products
SWOT and PESTLE are simple tools that, when combined, provide a complete picture of your business environment for an effective strategic planning process.
Here are downloadable free templates and examples to get you started.
SWOT ANALYSIS TEMPLATE