The Importance Of ‘Mirroring’ In Your Cover Letter

When a company advertises a job vacancy, they are effectively saying, “We don’t have someone to do this role — we have a problem!” What is vital is for you to achieve in both your resume and cover letter is the impression that you are the solution. As well as a professional CV, your will need a targeted cover letter. Related: 7 Cover Letter Mistakes You Make When Applying Via E-mail A recruitment colleague of mine recently completed an analysis of the quality of cover letters sent to his consultancy. Out of every 100 candidates, on average:
  • 73% of applicants supplied no cover letter or a brief introduction in the email of one to two lines
  • 16% supplied poor quality cover letters with spelling mistakes and highlighting no relevance to the specific role being advertised
  • 11% provided a professional cover letter highlighting the key aspects from the advertisement and their relevance to the appointment
Therefore, by just creating a professional cover letter, you can immediately position yourself in the top 11% of candidate’s right from the start. This is where “mirroring” the job description is pivotal. In most job advertisements and position descriptions, there is a section highlighting specific characteristics and skills that would be effective in the position. Read through the documentation and summarize what the ideal person would look like. Write your cover letter that shows how your skills, achievements, qualifications and experiences can meet these requirements. Use the keywords in the job description to make sure the parallels are obvious even to someone hurriedly skimming your resume. To be effective in a world of global recruitment, create a “brochure” that sells your skills and makes it clear to hiring managers that you are the solution to their problem.

Watch This Webinar!

Are you ready to get a job? In this engaging webinar, we will delve further into marketing and selling yourself professionally. Do this right, and you will see a real upswing in your application/interview rate! Join us for this special presentation on selling yourself to employers. Presenter: Tom O'Neil, international author, award winning motivational speaker and regular contributor in personal and career achievement. Cost: Free!   WATCH NOW ►   Photo Credit: Shutterstock  

About The Presenter

Featured in the Economist and Harvard Business Review, Tom O’Neil is an international author, award winning motivational speaker and regular contributor in personal and career achievement. He is international author of both the ‘1% Principle’ and ‘Selling Yourself to Employers’, and is also an international contributor (2008 – 2014) to the world’s best-selling personal development guide ‘What Color is Your Parachute?’    

In our new YouTube series, "Well This Happened" it's your turn to be the career coach! What would you do if you asked a coworker when the baby was due and she responded with, "I'm not pregnant." Watch the video and cast your vote b posting a comment on Youtube. We'll select one person from the correct answers at random to win free membership to the Work It Daily program. Good luck!

SHOW MORE Show less

If you've ever wondered what a Work It Daily (WID) membership could do for you, a letter we got this week provides a powerful example...

SHOW MORE Show less

There are 3 things hiring managers are trying to initially assess about you in the job interview. This video walks you through what they are looking for and offers insights into the right information to give them. Be sure to check out our free resources mentioned in the video too. They are:

SHOW MORE Show less

Last week during my Office Hours on Youtube, a client asked about how to deal with a workplace bully. After spending many years in corporate HR, I flipped to the other side and became a career therapist. So, I've seen both sides of this situation in the workplace. In this video, I discuss why people struggle to deal with bullies and what you can do to change the situation instantly.

This week, I did something that truly scared me. I sent an email to over 120,000 Work It Daily newsletter subscribers and asked them to answer the question, "What do we do?"

SHOW MORE Show less

A market correction is going to happen. When it does, layoffs will follow. I've been in the HR and recruiting industry for over two decades and have seen three recessions of varying sizes. In the video above, I explain how to tell when a recession is coming and what that means to you and your career. While many people will skip watching this. Or, will watch it and do nothing. I hope YOU are the smart, savvy professional who sees how important it is to prepare for unexpected, unwelcomed career circumstances.

SHOW MORE Show less

In this video, you'll learn how to tell if your career is plateauing due to the Executive Blues. You'll also learn what you can do to fix the problem and get your "executive energy" back so you can keep your career on track and set goals to reach new heights of success!

Want to watch the full video tutorial by J.T.?

CLICK HERE to get access!