When a company advertises a job vacancy, they are effectively saying, “We don’t have someone to do this role — we have a problem!” What is vital is for you to achieve in both your resume and cover letter is the impression that you are the solution. As well as a professional CV, your will need a targeted cover letter.Related: 7 Cover Letter Mistakes You Make When Applying Via E-mail
A recruitment colleague of mine recently completed an analysis of the quality of cover letters sent to his consultancy. Out of every 100 candidates, on average:
73% of applicants supplied no cover letter or a brief introduction in the email of one to two lines
16% supplied poor quality cover letters with spelling mistakes and highlighting no relevance to the specific role being advertised
11% provided a professional cover letter highlighting the key aspects from the advertisement and their relevance to the appointment
Therefore, by just creating a professional cover letter, you can immediately position yourself in the top 11% of candidate’s right from the start.
This is where “mirroring” the job description is pivotal. In most job advertisements and position descriptions, there is a section highlighting specific characteristics and skills that would be effective in the position. Read through the documentation and summarize what the ideal person would look like. Write your cover letter that shows how your skills, achievements, qualifications and experiences can meet these requirements. Use the keywords in the job description to make sure the parallels are obvious even to someone hurriedly skimming your resume.
To be effective in a world of global recruitment, create a “brochure” that sells your skills and makes it clear to hiring managers that you are the solution to their problem.
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Featured in the Economist and Harvard Business Review, Tom O’Neil is an international author, award winning motivational speaker and regular contributor in personal and career achievement. He is international author of both the ‘1% Principle’ and ‘Selling Yourself to Employers’, and is also an international contributor (2008 – 2014) to the world’s best-selling personal development guide ‘What Color is Your Parachute?’
The leaves are changing, the kids are back in school, and that familiar chill is in the air. You think it's the perfect time to look for a job, and it is! But are your job search fears preventing you from making that leap?
It's not uncommon to feel lost when embarking on your job search journey. After all, school teaches us everything except how to get a job. What should you put on your resume? What questions should you ask in an interview? How can you stand out in the hiring process when there's so much competition?
Are you feeling spooked yet?
Believe it or not, there's no need to be afraid of the job search process! You can land your dream job with the right tools and strategy. You can find a job that won't give you nightmares. Here are three spooky secrets every job seeker should know as they look for a job this fall.
1. An Effective Job Search Starts With An Interview Bucket List
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Despite your fears, you've decided to take the plunge and look for a new job. You might be asking yourself, "Where do I start?" The answer is simple: start by creating an interview bucket list.
An interview bucket list is a list of 10-20 companies you'd love to work for. Are you passionate about a company's products or services? Do you feel connected to its mission? Can you relate to its values and beliefs as an organization? If you answer "yes" to any of these questions, that company probably belongs on your interview bucket list.
Once you create an interview bucket list, you'll be able to conduct a targeted job search, one with direction and a foundation upon which everything else will be built. An interview bucket list helps you focus your job search and networking strategies on the right opportunities, making it easier to get your foot in the door at one of your dream companies.
2. Your Job Application Needs To Disrupt Hiring Managers
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In order to stand out in the hiring process, you need to disrupt recruiters and hiring managers. You accomplish this by doing two things: optimizing your resume and writing a disruptive cover letter.
A well-optimized resume includes keywords from the job description. This ensures your resume gets past the ATS and into the hands of the hiring manager. Once it's in front of the hiring manager, it needs to grab and keep their attention. Quantifying your work experience—adding numbers to your bullet points—will make you stand out from other applicants. Hiring managers will want to know more about you and your accomplishments, and that's how you land a phone interview.
Before that, though, a hiring manager will read your cover letter. To disrupt them, you need to write a disruptive cover letter (obviously!). A disruptive cover letter gives you the opportunity to tell a story about why you feel connected to the company you're applying for. It's that storytelling aspect that will stand out to hiring managers and compel them to pick up the phone and give you a call.
3. Employers Hire You Based On 3 Things
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You can't get hired unless you know what employers are assessing you on in the interview process. While your skills and expertise matter, companies actually hire for three things: personality, aptitude, and experience (in that order).
Most job seekers don't realize how important it is to demonstrate their personality, aptitude, and experience in an interview. You could have the right experience for a job, but if the hiring manager doesn't think your personality is a good fit for the company culture, you probably won't get a job offer.
Make sure you demonstrate your soft skills and learn how to answer behavioral interview questions to prove you're the best candidate for the job you're applying for, not just the most qualified.
Want To Learn More Job Search Secrets?
As you look for a job this fall, it might be helpful to know some more spooky secrets so you can get over your job search fears and finally take control of your career.
We know the job search process can be scary. However, it's important to get clear on what you want to do next and focus on conducting a strategic job search, or what we refer to at Work It DAILY as job shopping. This is the only way to effectively market yourself to employers. If they can't see exactly where and how you add value, then that's going to decrease your chances of landing the job.
The competition is fierce, and there are a lot of factors that are out of your control. But the one factor you can control is your job search strategy, the tools and tactics you use to land a job.
If you want to learn the secrets to conducting a strategic job search, sign up for our Job Search Bootcamp, a two-hour, on-demand video workshop that comes with a free workbook.
In this video workshop, you'll learn:
How to use backchanneling to get directly to hiring managers.
The secret to using a connection story to stand out against the competition.
How social media can be your secret weapon to get job interviews.
The resume format that is getting job seekers more job interviews.