I have written extensively about the importance of individuals creating their personal and online brands. Since 1997, when Tom Peters first introduced the concept of brand management for individuals, we have known that we should take responsibility for the way we present our individual brands to the world, both in person and online. Related: Finding The Fun In Your Job Search I haven't written so much about company brands, however. How do you look for a company's brand as you job search and consider whether you want to work for a particular company or not? The answer is simple, but the process of exploring a company's brand can be time-consuming. It means you have to do your homework, and it means you have to know how to find the information you want and need.
August 01, 2016