3 Tips For A Persuasive Executive Cover Letter
May 05, 2014
As an executive, a cover letter is a crucial part of your job search package. It is going to be read by high-level people within the company, and you need it to be effective enough to get your resume moved to the interview pile. Related:7 Examples Of Fresh New Ways To Start Your Cover Letter Creating a cover letter isn't just about summarizing your resume and introducing yourself to the person reading, and here we will look at what goes into a successful executive cover letter.
Powerful IntroductionStart your introduction paragraph out strong. In fact, use strong words and powerful verbs throughout your cover letter. Make it forceful and persuasive. Instead of...
I have 15 years of experience in sales management and have started many projects both within my company and with partners.Say something like...
Corporations today need measurable performance increases if they are to compete on a global scale. As an executive with more than 15 years of experience in sales management, I have championed many successful initiatives and leveraged key partnerships to bring my company greater success.
Making The Connection In The MiddleAfter your introduction, it is time to highlight your value. Don't hesitate to use performance metrics when possible, especially if they’re relevant to the needs of the company and show how you can add value. Do your best to make a connection between the company’s needs and your expertise. You want your cover letter to really market your fit, so you want to use the strongest, most powerful language possible. When closing your cover letter, you want to really make one last push to market yourself. Explain how passionate you are about what you do and mention personal traits that could give you an edge over your competition. Explain what you really like about the job and the company you are applying to, and why you are the best candidate for the position; and remember to keep your language tight and concise but powerful and full of action words. It’s also important to remember two key items when closing your cover letter:
- ASK for the interviews.
- ADD a PS that clinches the deal! You can read more about that here.