Think of the last time you made a major purchase or financial investment. Did you walk in, listen to the sales pitch, buy every word the salesperson gave you, and purchase on the spot? Of course not! Why? You wanted to do your homework and seek outside validation the product or service you were buying was in fact all the salesperson said it was. These days, the Internet has made us all savvier in our research on costly purchases. With all the free information available at our fingertips, we’d be stupid not to do our homework.
Executive Recruiters Do Their Homework, Too!So, why is it executives looking for their next career opportunity don’t realize the importance of creating third-party credibility online? With five out of five executive recruiters searching a candidate’s history online before they contact them, executives are wasting an incredible opportunity to prove they are all they say they are.
LinkedIn And Twitter Don’t CountFor those executives reading this and say, “I’m all set. I’m on Linkedin and Twitter.” You are wrong. Those are social profiles designed by you. Which means executive recruiters see them as bias opinions about your experience. While they might provide the executive recruiter with some sense of your background, what they are really looking for is validation in the form of proof of your knowledge and expertise. They want to see you’ve been cited as an expert resource, or given awards for your success. In short, they want to see online proof that you are the best of the best in the eyes of others – a.k.a. third-party credibility.
Solution: Build An Executive BrandThe answer lies in building a content strategy for your multi-million dollar brand. You need to create a professional identity that clearly shows your expertise is valued and respected by others. Otherwise, you run the risk of being passed over for opportunities for lack of evidence to support your professional claims.
Your Next StepWatch my webinar that outlines how today’s busy executive can leverage marketing 2.0 techniques to find the opportunities they want and deserve. The title of the presentation is, "6 Simple Steps to Leveraging Your C-Suite Status." WATCH WEBINAR NOW ► This powerful training reveals:
- How social media is the “new normal” in executive branding.
- The steps necessary to create a respectable brand online.
- Examples of how to use authority marketing techniques to network your way to a new opportunity.