4 Ways To Get More Freelance Work

When you decide to go it alone as a freelancer, you accept the fact that you’ll no longer be spoon fed work. Instead, it’s up to you to put yourself out there and attract your own business - and keep it once you have it. Related: 3 Areas A Freelance Consultant Must Be Strong In Although this can be the most liberating aspect of a freelance career, it can also be the most frustrating. It’s a competitive marketplace out there, and if you’re complacent or fall into bad practice, it can become very hard to find work. You can’t always guarantee success, and sometimes it just takes a little luck to get a good gig and keep it, but there are a few things you can do to give yourself the best possible chance.


4 Ways To Get More Freelance Work

Here are some ways to get more freelance work:

1. Use freelance jobs sites

Freelance job sites are great because they let you set up a profile, which gives you an easy way to sell yourself to potential clients. Popular sites include Elance, Odesk, and People Per Hour. The concepts are very similar. People with jobs that need doing post an outline of the task and the budget, then prospective freelancers bid for the jobs by suggesting a price and writing a bit about why they’re the best pick. The problem with these sites is that they’re totally free markets and very popular, meaning that there are many poorly paid jobs, and also that the well-paid ones attract heavy competition. You might be better off looking at sites that are more specialized to your profession. Writers should take a look at Contently and designers should check out Smashing.

2. Stay focused

Advertising yourself broadly as just ‘a writer’ or ‘a developer’ is going to lump you in with thousands of other competitors. Having a better idea of what your specialty is - and sticking to it - not only hones your skills, but also positions you as an expert in the market, rather than just an odd job man. Find your niche, research what competitors are doing and what they offer, then develop your services to make sure you’re giving clients more value. If you can, find out what your competitors are charging and position yourself competitively. You might want to consider creating a brand for your services. This gives the impression that there’s an establishment behind your work and can make potential clients trust you more.

3. Take client service the extra mile

Freelancing isn’t just about finding new clients, it’s also about nurturing the ones you already have. Whether your client works with freelancers all the time, or if you’re the first, making a good impression is the best way to get repeat work. It may sound cheesy, but adding touches like sending your client personalized thank you notes for their business or giving them unexpected deal sweeteners is a great way to forge lasting relationships. It may not always be possible, but try to speak to your clients on the phone as much as you can, even if it’s just to check in. Or, even, better, try to meet them in person. It’s easy for them to start seeing you as a disembodied email, otherwise, and you could be easily forgotten.

4. Build a network

This point very much moves on from the last. Once you’re in a client’s good books, you should ask them to connect with you via social media. If they see your name popping up on their Twitter or Facebook, they’re more likely to remember you for future work. You should also ask for endorsements wherever possible. Tell your client that if they write something nice about you on your LinkedIn then you’ll do the same back. Getting good feedback on freelance jobs sites is crucial to getting more work, as it shows you can be trusted to deliver a high quality service. It’s also a good idea to interact with freelance networks, both on and offline. Join groups over social media and contribute to the discussion, or find when your next local networking event is. It’s a great way to find more personal clients that you can rely on for well paid and, hopefully, consistent work.

Related Posts

Top 5 Must-Dos When Working Freelance Resume Problem: How To List Freelance Jobs? A Grad’s Guide To Freelancing [Infographic]   Photo Credit: Shutterstock

When most people think of Nike, they think of shoes, retail stores, and, of course, athletes. That's all true, but there's more. Behind Nike's walls, you'll find the doers and thinkers who design, create, and innovate every day. There are also data scientists who discover and leverage athlete insights to create the future of sport.

You might be surprised to learn about the impact you can have in Data & Analytics at Nike versus at a major tech giant. Nike employees get to work on a wide array of challenges, so if you're obsessed with math, science, computers, and/or data, and you love sport, these stories may inspire you to work at Nike.

SHOW MORE Show less

Employee loyalty is something every company longs for. It's estimated employee turnover costs as much as 130-200% of an employee's salary. When a talented, knowledgeable, trained employee leaves, it's bad for business. And, when lots of them leave, it can be the kiss of death.

SHOW MORE Show less

If you saw our first video, you might have heard about the interview situation one of our viewers, Remi submitted. He was in an interview and was asked the question: How many cows are there in Canada right now? - What a weird question but this is a technique that some hiring managers are using these days.

SHOW MORE Show less

If you saw our first video, you might have heard about the awkward situation one of our viewers, Kevin submitted. He is a college student who's working a part time job to make ends meet. The manager/owner of the company has become a micro-manager who watches him work on camera and reads his company emails. A bit over the top wouldn't you say?

SHOW MORE Show less

All work and no play can create a tense and unwelcoming environment. Studies have shown that employers that offer additional perks have employees that are happier and more loyal to their place of employment. If you are looking for an employer that acknowledges how important it is to give its employees a place to de-stress and bond with their co-workers, check out these companies!

SHOW MORE Show less

In this week's episode of "Well This Happened", we want to know what you would do if you worked for an owner who micro-manages you my watching you work on camera and reading through your company emails.

We want YOU to be the career coach and tell us which one is the RIGHT answer!

Think you know? Vote below, and stay tuned for later this week when we announce the right answer (and why the other ones are wrong).

SHOW MORE Show less