PICTURED ABOVE: The Washington Speakers "Boo-Lated Halloween" Party. Members of our WSB Team compete for the best dressed group for some belated Halloween fun. Christine Rowe, the Vice President of Human Resources for Washington Speakers says having fun with teammates is a must-do to build strong, high-performing teams. Here's why: Why is this something you want candidates to see? We recognize that we have to work hard but we need to take time and just have fun! And working as a team to creatively come up with Halloween themes is one of those times. What type of candidate will appreciate this? We are a multi-generational workforce and our positions appeal to all types of people. Anything else you want to share? We are small company that attract high-profile speakers and we get to share in many professional's wealth of knowledge and experience.
Brand storytelling is an integral part of a brand’s identity and the way to communicate its personality. It is the ability to tell stories about your brand that build trust, loyalty, and advocacy with your customers.
Sound Like YouPhoto by Hussein Abdullah on Unsplash
Authenticity always comes through. Make sure you're telling stories that make sense for your brand and its culture. It does you a disservice to sound like someone else or worse—multiple people. It can be confusing to customers when they get mixed personalities for one brand. Brands that don't use their brand voice sound the same as everyone else and get lost in a sea of sameness. Use every opportunity you can to infuse your content with more you. Need help figuring that out, let me know—I can help.
Share Sneak Peeks And Behind-The-ScenesPhoto by Brands&People on Unsplash
Share a sneak peek about how something is made, or behind-the-scenes content with the people on your team just being people. Let your audience see your company culture doing its thing. Shining a spotlight on the humans who keep your brand running not only lets customers see more of your story, it makes employees feel valued and respected, and that they are part of a true team. You already have product experts on your team—tap them to help you create content that they know customers are looking for. They are solving your customers' pain points daily and can probably provide more content ideas than you imagine.
Use All Of Your Real EstatePhoto by Erik Mclean on Unsplash
Every touchpoint is an opportunity to tell a little more of your brand story. Your website, your packaging, and even something mundane as a confirmation message or a 404 error is an opportunity to say something in your brand voice. USE IT! Every touchpoint with your customer should be consistent. If you are funny on the website, be funny on the 404 too, why not?
It's A Two-Way StreetPhoto by Pablo García Saldaña on Unsplash
Sharing your brand story and message is important, but having an actual conversation with your customers can be a game-changer. Sometimes, it can be as simple as asking a question. Why spend hours trying to figure out what your audience wants to see when you can ask them, and incorporate them into the process? It is a win-win for everyone. Your audience gets relevant, personalized content, and your brand gets an engaged audience and original content for practically nothing. Using customer-generated content shows you value their opinions and experience and helps connect them to your brand.
Turn Spreadsheets Into StoriesPhoto by Stephen Dawson on Unsplash
Check the data—a powerful tool you may have not even thought to use but can tell a compelling story is data. What? How do I turn spreadsheets into stories? Start by looking for patterns. Look for what is missing. Look for relationships. Data can come from internal sources like customer surveys, sales data, or even website analytics. For example, seeing what people respond to online or knowing the most searched FAQ data can help you see what your customers are looking for from you. If you cant use internal sources try to find reliable external sources like Pew Research or do a search for topic-specific sources.
There are lots of other ways to tell your brand story. Whatever you do, make sure your messaging is consistent with your brand and its culture, and use your voice to stand out and be authentically you.
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So, you received a call back for an in-person interview. Now what? The week leading up to the in-person interview probably deserves more effort and preparation than any other portion of the job search process. Here's a step-by-step guide on preparing for an interview.
The Day You Are Offered The Interview
These are some things you should do immediately after getting an interview:
Respond promptly -Waiting to respond may send a message that you're not interested (bad!) or have poor follow-up (also bad!). Respond promptly, thank the employer for the opportunity, and express your excitement without being over the top.
Ask about logistics -Aside from nailing down the location, it's generally acceptable to ask about the company's dress code and the names of those you'll be interviewing with. Avoid asking questions that you (or Google) can answer yourself (e.g. directions).
Clear your schedule -If you're currently employed or have other commitments, make sure the appropriate people know you will not be available on the day of your interview.
The Week Before The Interview
Your interview is a week away! Get prepared by doing the following:
Research the company - Even if you did this before applying for the job (which you should have!), it's time to revisit the company website, its blog and social media accounts, and recent news articles.
Research the hiring managers - If you know who the interviewers are, do a little research. Look for them on the company's team page and on online networks like LinkedIn. Try to get a feel for who the interviewers are and for the type of person the company employs.
Decide what to wear to the interview - Don't wait until the night before. Try on your interview outfit, ask others for their opinion, and make sure you don't need a trip to the dry cleaner or cobbler.
The Day Before The Interview
In order to be completely prepared for your interview, make sure to do these things the day before:
Review the job posting - It will be far easier to tailor your interview answers if the job description is fresh in your mind.
Practice answering common interview questions - There are certain questions you can expect to be asked during a job interview. Look up the generic ones as well as ones specific to your industry, then rehearse them with a friend, family member, or patient pet.
Prepare questions for the employer - At the end of an interview, you will be given the opportunity to ask questions. It's an important part of the interview and the questions you ask could make or break your chances of landing the job offer, so put some serious thought into them.
Map the directions - One of the last things you want to do is be late for your interview. Find how long it should take you to get there, then give yourself plenty of extra time in case you get lost, stuck in traffic, or detoured.
Gather your day-of materials - Even if the hiring manager doesn't ask, it's common practice to bring enough copies of your resume for yourself and for each of the interviewers. You should also bring a pen and paper to take notes, as well as anything else specifically requested by the employer. Other things to consider include mints, grooming materials, money for parking, and a backup interview outfit (just in case you spill your Starbucks all over your lap).
Do the obvious things - Go to bed at a reasonable hour and set at least one alarm.
Think positively - Visualizing a positive outcome has a surprising impact on real-life performance. Think about past successes and envision, in detail, a stellar interview in your mind.
What steps do you take when preparing for an interview?
If you need more help preparing for your next job interview, we're here for you!
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This article was originally published at an earlier date.
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