You know how important it is to network if you’re going to access the hidden job market—and career fairs are excellent places to network. Instead of going to a career fair with the intent to land an interview, go with the intent to network and see how many new people you can meet.
RELATED:Are you ready for a career fair? Watch these tutorials!
A career fair is a virtual smorgasbord of contacts who are already working in the field you’ve chosen. It’s also packed with people like you, who could end up being business associates one day. You might even meet a potential mentor at a career fair. Bring a great value proposition letter, copies of your resume, business/networking cards, and a willingness to talk and ask lots of questions.
Preparing for a Career Fair
Before you go to the career fair, make sure that you know which employers are planning to attend, and then do your research. Find out which companies are of interest to you. Then, prepare a value proposition letter that speaks to their needs, what you can accomplish, and how you add value. Include a link to your professional website or LinkedIn profile. Bring your resume in case someone asks for one, but I suggest a different approach to the usual take on career fairs. Instead of visiting each booth and passing out your resume, take time to speak to each person and give them a value proposition letter.
You also want to prepare your elevator speech. Try to narrow down your pitch to 15-30 seconds—and make sure it addresses what you can accomplish, and how you add value. Employers always want to know these two things about a candidate, so don’t get caught up in your whole professional history. Focus on telling them what they want to hear.
At the Career Fair
Be sure to dress appropriately, and act professionally. The career fair is your opportunity to make a great first impression on a lot of people, and open the door to further interaction. Talk to as many people as you can—ask the questions you’ve prepared. If the person you talk to is just covering the booth, ask for a referral to a contact who is directly involved in hiring for the type of position you’re seeking. Be sure to take notes; you’ll never remember at the end of the day exactly who you spoke with. Thank people for their time, and ask if and when you can follow up.
After the Career Fair
Send a thank-you note to the company representatives you spoke with. Check your notes to find out who wanted you to follow up—and then do it. If there were any companies you didn’t get a chance to visit with, send them a value proposition letter. If you received the name of a decision maker who wasn’t at the career fair, then initiate contact with that person via direct mail, and send them a copy of your value proposition letter or your resume and cover letter. You would be surprised how many doors this will open up.
One of the most valuable tools when tapping into the hidden job market is a Value Proposition Letter. It is tremendously successful at grabbing the hiring manager’s attention and showing them the value you offer as a candidate. Studies have shown that direct mailing a Value Proposition Letter to a decision maker results in an 85% success rate securing EMPLOYMENT within 90 days. That’s pretty substantial. You can learn more about them and see a sample a Value Proposition Letter here.
While you’re networking I’d love to connect on LinkedIn! Feel free to send me an invite.This post was originally published at an earlier date.
Is your job search turning into a grind with no end in sight? It may be time to take a step back and reevaluate your entire approach.
In cold weather climates, the beginning of spring is a time to clean the house and get organized—a practice known as spring cleaning. Through the years, spring cleaning has taken on a larger meaning with people using the time to organize and declutter things in their lives.
For professionals on the job hunt, a little spring cleaning (metaphorically speaking) could be a great way to reinvigorate your job search. Here are a few strategies your job search spring cleaning should include.
Reevaluate Your Job Search Approach
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Make a list of the last handful of jobs you applied for and see if you can identify any positive or negative trends. Consider things like:
How did I learn about this job?
How did I apply for the job?
Did I earn an interview?
What was the ultimate result?
A lot can be learned about your job search approach just by answering these questions and identifying patterns. For example:
Negative Trends
You discovered five jobs through job boards, applied to all of them via the job boards, and never heard back from any of them.
The common pattern here is applying through job boards. This isn't to say that job boards don't serve a purpose in the job search process, but they have their limitations, and you can't run your job search entirely off of them. When you apply through a job board, there's a good chance that your materials will never get past the applicant tracking system (ATS) and never be seen by an actual person.
One simple fix is to research who the hiring manager or recruiter is that posted the position and email your materials to them directly.
The more efficient fix would be to take a proactive approach by putting together a bucket list of companies that you want to work for and start making connections on LinkedIn with people who work at those companies. You may already know some people who work there or have connections that can refer you to some individuals.
This is a great way to network your way onto a company's radar.
Positive Trends
You applied to three jobs via referral, were invited to two job interviews, and made it through multiple rounds of interviews for one of the jobs before being passed over for someone with a little more experience.
The pattern here is that getting referred to a job by a professional acquaintance is a great way to land a job interview. This indicates that you're leveraging your network well and you should continue to focus on your networking efforts.
The next step is to review the interview process and determine what went well and what needs to be improved. Sometimes the interviewer will provide feedback, and that feedback can be valuable. However, not everyone is comfortable with giving feedback.
Chances are you probably have a good idea about areas of improvement and the skills you need to gain. Put together a plan for addressing those shortfalls.
The good news in making it deep into any interview process is that it indicates that the company likes you as a potential employee (even if the timing just wasn't right) and the experience could be a roadmap to a job with that company at a later date, or another similar opportunity elsewhere.
Give Your Resume & Cover Letter Some Much-Needed Attention
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Are you continuously sending similar resumes and cover letters to each job opening with only minor adjustments? If so, your strategy needs some serious spring cleaning.
The reason why it's so important to tailor your resume is that throughout your career, you acquire numerous skills, but the job you're applying for may only be focusing on 6-8 of those skills. In that case, those skills must rise to the top of the resume with quantifiable examples of how you successfully used those skills at previous jobs.
Remember, recruiters go through hundreds of resumes. They need to be able to tell from a quick glance whether or not you're a potential candidate for the position.
While updating your resume, you could also spruce up your LinkedIn profile by highlighting the skill sets that you want to be noticed for by recruiters.
As for writing a good cover letter, the key to success is writing a disruptive cover letter. When you write a disruptive cover letter, you're basically telling a story. The story should focus on how you connect with the particular company and job position. The story could also focus on your personal journey, and how you got to where you currently are in your career.
If your resumes and cover letters aren't unique, now is the time to clean things up and get on track.
Build Your Personal Brand
Just because you're looking for work doesn't mean that you don't have anything to offer. Use previous career experiences and passions to build your personal brand.
Ask yourself, "How do I want other professionals to view me?"
Pick an area of expertise and start sharing your knowledge and experience with your professional network by pushing out content on your LinkedIn and social media accounts. Good content can include blogs, social media posts, and videos.
By sharing content about your experiences and passions, you slowly build your personal brand, and others will start to notice. The content could lead to good discussions with others in your network. It could also lead to reconnecting with connections that you haven't spoken to in years, or making new connections.
You never know when one of these connections could turn into a job lead or referral. The trick is to get on people's radars. So, when you're cleaning up your job search, be sure to build a plan for personal branding.
Maintain Healthy Habits During Your Job Search
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Your job search is important, but it's even more important to know when to pull back and focus on personal health and spending time with family and friends.
There are actually things that you can do for your own enjoyment that could help your job search in the long run, such as:
Grab coffee with a friend - It's good to engage in light conversation with friends during challenging times. And if your job search does come up, remember that most people have been through it themselves and you never know when a friend may provide you with a good idea or lead on a job.
Volunteer - Volunteering is a great way to get involved in the community and help others. In addition, if you develop a little bit of a career gap while looking for a job, you can always talk about how you filled that time volunteering, if you're asked about it during a job interview.
Continue to focus on other passions - Are you a fitness nut? Blogger? Crafter? Continue to do the things that bring you happiness. And if you're in a position to profit from your passion through a freelance job or side hustle, even better!
Spring is the perfect time to clean up and improve your job search so you can land the job you want. If you're struggling to find a job, follow the tips above to reinvigorate your job search—and watch your career blossom!
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This article was originally published at an earlier date.
This post was originally published at an earlier date.
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