Success Tweet: Focus on what you are becoming. This helps you believe in yourself and builds your confidence. Confidence is important to your success. I love the idea of “becoming.” It’s really a positive concept, and it’s similar to a couple of the ideas in The Optimist Creed. The sixth point of The Optimist Creed says, “Forget the mistakes of the past and press on to the greater achievements of the future.” The ninth point says, “Give so much time to the improvement of yourself that you have no time to criticize others.” Tweet 41 in Success Tweets and points six and nine in The Optimist Creed reinforce one of my career success coach points – success is a journey, not a destination. Keep moving forward in your life and you’ll succeed. I’m going to be 60 this year and I keep learning, growing, and moving forward. To celebrate my 60th birthday, I will be releasing three new books and a home study course on life and career success this year. I am becoming a better career success coach because of my writing and my blogging. But I’m nothing compared to Peter Drucker. He wrote 39 books in his long and distinguished life and career – two thirds of them were written after he was 65 years old. “Becoming” is not a function of age. It’s a function of your willingness to look ahead and see the opportunities life brings your way – and then to act on them. Take it from a career success coach. When you focus on what you are becoming, you will be building the life and career success you want and deserve. Keep becoming and you will succeed. I guarantee it. I like the idea of “becoming” so much because it gets at the idea all of us can always become something more, no matter our age, or our previous successes or failures. There is always more to do, more to accomplish, a way to become more remarkable. Becoming and thinking go hand in hand. Your thoughts determine what you will become. It’s true -- you become what you think about most. That means that the quantity and quality of the life and career success you will achieve will be in direct proportion to the size of your thoughts. If you allow your mind to be dominated by trivial matters, your achievements are likely to be unimportant. If you discipline yourself to think about things important to your life and career success, you will achieve great things. Take my career advice; keep up with what’s new in your field and with what’s going on in the world. Create a list of good ideas that you can use anytime you are searching for a creative solution to a problem. Remember, people with small minds think and talk about other people. People with medium sized minds think and talk about things. People with great minds think and talk about ideas. The common sense career success coach point here is simple. Build your life and career success by focusing on what you are becoming. Career success is a journey, not a destination. Treat it that way. Use the career advice in Tweet 41 in Success Tweets, “Focus on what you are becoming. This helps you believe in yourself and builds your confidence. Confidence is important to your success.” Commit to taking personal responsibility for your life and career. Set high goals, then do whatever it takes to meet or exceed them. React positively to the setbacks, problems and negative people and events in your life. Keep at it. Don’t let a day when you come back empty handed in your quest for building a remarkable life and career get you down. Get up the next day with optimism in your heart, focused on what you are becoming and keep working. If you would like a copy of The Optimist Creed to frame and hang in your office, go here and enter your name and e-mail address. Building career success image from Shutterstock
If you're a job hunter, you have to remember that job interviews are not all the same. Some job interviews not only require you to answer somewhat stressful questions directly from your interviewer, but they can also require you to face a group of co-interviewees and (technically) compete with them by practically standing out among the crowd.
This kind of job interview is (obviously) called a group interview.
If you're still wondering, "What is a group interview?" you're not alone. A group interview is just like the traditional job interview with a question and answer portion, and some examinations.
However, what adds more tension to the air is the fact that you have to go toe-to-toe with other job seekers, and force yourself to stand out without disrespecting and interrupting your interviewer and co-interviewees. You have to be both smooth and confident here.
If this is kind of scaring the hell out of you, breathe and just continue reading. After this, you will be as prepared as the ants during rainy season. Here are nine effective ways to stand out in a group job interview:
1. Research Beforehand
It is very important, whether it's a group interview or a traditional job interview, to do research beforehand. You should know what you need to look for. Just make sure you know something about the company and any other details they can possibly ask you.
Keep in mind, though, that research doesn't only pertain to Google. Go out and observe, or conduct your own interviews.
2. Arrive 30 Minutes Before The Time And ObserveBigstock
Don't just be "on time." Be there before the assigned time. This way, you can still rest and freshen up a bit. You can also continue on with your research by observing the office, and reading some posters or notes on their bulletin boards. Being early for the interview will do you a lot of good.
3. Prepare A Self-Introduction
Most likely, you will be asked to introduce yourself, especially in a group job interview. To save yourself some time and pressure, compose and memorize fluidly a self-introduction. Give it all your best essay writing prowess. This will certainly come in handy.
Remember, the "first impression lasts" saying is still true.
4. Listen Very Carefully
During a group interview, never let yourself float into nowhere. Always be attentive and alert. Don't just listen to the questions asked. Listen to your peers' answers as well. This will help you think and answer better.
5. Answer First Every Once In A While
Make it a point to be the first one to answer your interviewer's question every once in a while. I repeat, only once in a while. You don't have to bully the other candidates. But you shouldn't appear to be too shy and timid, either.
Being the first one to answer without obviously trying to dominate the group interview can help your interviewer's easy recall and good impression of you as a job candidate.
6. Support Some Co-Interviewees' Statements
Since you don't need to be the first one to answer all the questions, try to be kind and supportive of the other candidates' answers every now and then. This way, you may appear to be a supportive leader and a team player at the same time.
7. Smile And Nod A Lot
While someone else is talking, listen, smile, and nod a lot. It's a sign of respect and that you are listening intently to them. It's always better to be noticed because of nodding and smiling than to be all stiff and nervous.
8. Ask Brilliant Questions
As soon as your interviewer asks you if you have any questions in mind, try your best to formulate a good and intelligent one. That's why, aside from thinking sharply, you also need to listen carefully throughout the course of the interview.
Once you've already formulated a question or two, do your best to keep them in mind and wait until your interviewer asks you if you have any. Don't interrupt him or her.
Brilliant questions will make you notable. It means you're listening well and you are eager to learn more. That's why good and intelligent questions are so important.
9. Greet And Thank Your Interviewer And Co-Interviewees
At the end of the group interview, make it a point to thank your interviewer and shake hands with your co-interviewees. This shows you are well-mannered and respectful.
Group job interviews can be terrifying. However, they're not as bad as they may seem.
Now that you know how to succeed at a group interview, you should already be more confident! Group interviews can even give you the edge that you need more than a traditional job interview can.
So, don't fear your upcoming group interview! It's just another opportunity for you to shine and prove that YOU are the best fit for the position!
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This article was originally published at an earlier date.
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Early in my career, I worked for The Disney Channel, part of which included managing events where Disney character assets were constantly being requested. As I managed each of these events, I followed the Disney brand identity, ensuring it was implemented and executed to a tee. One of the issues I ran into quite often was people requesting events where they submitted their own Disney character art that was not approved, did not fit within the Disney visual identity, and was off-brand.
Part of Disney’s success in creating a recognizable and trusted brand is how they execute their visual identity seamlessly both internally throughout their organization and externally with all of their partners.
A brand identity is how your brand defines itself. This includes the brand’s values, beliefs, and personality. It is what you want people to feel when they interact with your brand through distinct visual and audio elements.
All of your visual and audio elements need to work together to resonate with your audience in order to tell your overall brand story in a consistent, purposeful way.
A well-defined brand identity distinguishes your company and influences the way your brand is perceived in the eyes of your consumers, in turn leading to brand loyalty.
A visual identity is a collection of visual assets that define the look and feel of your brand, making it unique and recognizable. It’s how you shape consumer perceptions and create a lasting impression.
Importance Of Visual Identity
Why is having a visual identity so important? Your visual identity is one of the first things consumers notice about your brand. It highlights your brand’s personality, helps create an emotional connection with your customers, and how you stand out from your competition. Your visual identity needs to capture your consumers' attention in a matter of seconds.
Foundation For A Strong Visual Identity
While your appearance is the first thing that people notice about your brand, your brand strategy is the foundation that guides your visual identity. Your visual identity articulates who you are, why you exist, and what you stand for.
Here are four steps to developing your brand strategy (brand strategy template) which will help pull together your visual identity:
- Develop your brand purpose, mission, vision, & values
- Create your messaging framework: brand promise, unique selling proposition (USP), value proposition, target audience, tagline, brand essence, tone & voice
- Identify your positioning
- Construct your brand personality
Creating A Visual Identity
All of the assets in your visual identity need to work together, providing a unified message that tells a story, evokes emotion, and encourages engagement. To create your visual identity, it’s important to understand the elements included:
- Logo: Your logo is the most visible and recognizable component of your brand. Your brand logo’s job is to identify you, differentiate you, and ensure people remember you. It is the “face” of your brand. There are different types of logos to consider. A wordmark is text only—company names, monograms, or initials (Coca-Cola, Subway). A brandmark is a graphic symbol or icon represented by real-world objects (Target’s Bullseye, Twitter’s Bird). Abstract logo marks are conceptual, big picture logos consisting of a symbol that is tailor-made for you (Nike Swoosh, Microsoft Squares). Mascots are images of characters or persons that visually represent your business “spokesperson” (Pillsbury Doughboy, KFC’s Colonel Sanders). Combination logos combine both images and words (Burger King, Doritos). Emblem logos consist of a font inside a symbol or icon, usually a badge, seal, or crest (BMW, Starbucks). Dynamic marks are a new form of logos. Instead of having one standard font, color, and/or text combination for your logo, these elements can now change depending on how it is used. Monogram logos are logos that consist of letters or initials of a company (HBO, CNN). To get started developing your logo, you can work with an agency or use an online site like Canva or Namecheap’s logo maker. Be sure that your logo works across all of your platforms, marketing materials, and at different sizes.
- Typography: Typography is the style or appearance of the text you use in your branding. There are many different fonts and each one evokes different meanings and feelings. Big block letters convey power, strength, and impact while a swirling script communicates elegance, style, and femininity. You can use fonts from an existing library or design one of your own. The key is to identify primary, secondary, and tertiary typefaces that uniquely represent your brand. Be sure to test for legibility across different platforms (i.e. online, OOH, print, etc) to ensure what you’ve selected works.
- Colors: Your brand’s color palette is a set of specific color hues, shades, and tints used across all of your marketing materials. It’s important when identifying your brand colors to understand the psychology, feelings, and emotions associated with them. When selecting your colors, use a color wheel (a circle graphic that helps define the relationships between colors), one main color, two primary colors, and three to five complementary colors.
- Imagery: Imagery consists of photography, video content, illustrations, and spokespeople. In order to communicate the right message, think about the imagery you want to use (i.e. stock photos, original shots, user-generated content). Be cognizant of how you depict people, characters, and/or products.
- Graphics: Graphics can include shapes, patterns, textures, lines, and icons. These extra details can add dimension, help tie together your visual elements, and contribute to your overall brand identity.
Brand Style Guide
Your visual identity is represented in a brand style guide. A brand style guide are guidelines on how to communicate your brand and deliver a consistent visual experience to your customers. Your brand style guide should evolve over time to reflect the overall brand experience as it changes.
Brands that have effectively taken charge of their visual identity systems are recognizable, help tell their brand story in a unique way, bring order to complexity, are authentic to their brand, and ensure consistency across all marketing channels and touchpoints. Start building your brand leadership today. You’ve got this!
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