Thank you for requesting to learn more about Authority Marketing! Be sure to bookmark this page so you can return to it again and again. The checklist can be viewed below or downloaded here. *To download, right-mouse click the link above and save the file to your computer. By CAREEREALISM Founder, J.T. O’Donnell Authority Marketing is a hot topic these days. Gone are the days of “yell and sell” marketing where a coach or consultant could just rant and rave about how great they were and customers would buy. Times have changed. Thanks to the Internet, and specifically social media, experts and consultants must now build customer trust and respect by educating them on why their products and services are a wise investment. You must build “authority” and then push it out in the form of content as your “marketing” strategy (a.k.a. Authority Marketing).
July 09, 2012