Ever considered being a sales consultant? This interview from JustJobs.com will take you through the ups and downs you can expect in the position, what it takes to land the job, what you can expect to earn and more. This sales expert suggests how to be well prepared and informed whenever one needs to deal with a new type of job interview. I work as a sales associate for a national communication provider. I have worked for the company for the past three years, during a time of frequent change due to increased industry competition and technological changes. While working in sales is a financially rewarding position, it is also quite stressful and the stress is probably the most common reason people leave the position. All sales consultants are responsible for achieving a monthly quota, which contributes to the overall office's sales quota. This sales position involves selling residential customers products such as land-line service, cell phone service, internet service, satellite TV service and equipment - preferably in a package deal! I get paid a competitive base salary, commission and product bonuses. My position is covered by a union agreement and I get excellent benefits, including a full retirement plan and comprehensive medical coverage for my entire family, which the company pays for. I also get unlimited prepaid tuition to any school or program I enroll in, as long as I continue to advance academically. I found this job online. I regularly searched the internet for jobs while working for another telecom company. I often searched the internet for better opportunities. I even drove my car looking for large businesses that have corporate offices nearby, wrote down the company names found and searched them online to see if they were hiring. Ultimately, after searching many job board websites, it was on Monster.com that I found my current job. It took about six weeks of searching before finding this job. In addition to searching for jobs on the internet, I also researched potential employers online. Thanks to all the information online, I was able to look up average salaries, check employers websites for the benefits they offered and read reviews from past employees. This allowed me to compare jobs and make a decision on which company I preferred to work for, before accepting a job offer. I also found tips and suggestions online that helped me through the application process, such as sample resumes, possible interview questions and the application process timeline. My initial interview with my company was a 90 minute phone interview. I was mailed information about the S.T.A.R. interview method and felt pretty nervous, as this was going to be a behavioral interview. Whether I had had one in the past, I didn't know. No previous employer mailed me information on the structure of the interview, the expectations and how to word my answers. I felt a little intimidated by such a 'formal' interview. I further searched the internet for additional information about behavioral interviews and came up with some questions that I thought they might ask me. I wrote down answers to these questions and had these in front of me during the interview. This was also my first phone interview. This interview went surprisingly well. By being informed about the structure of a behavioral interview, I was able to easily answer the questions. My interviewer told me it was okay to ask for some time to think before answering, so I did when I needed to. I used the time to jot down some main points and then incorporated them into my answer. Needless to say, I was relieved when I passed this round and went on to a live-person interview. Recently my company was bought by another telecom company. I am thinking about moving on again. A lot has changed since the last time I initiated a full-blown job search. One of the major changes is that the economy is currently struggling and the unemployment rate is high. But I have a lot of resources available to me now that I didn't have before, which I hope will be useful in my job search. I use Facebook to stay in contact with co-workers or colleagues around the world. Many people have come and gone from my company, often moving on to start their own businesses or taking higher positions with other companies. I made sure to stay in touch through Facebook. I also maintain a profile on several job board sites, such as Monster.com and a few international job search sites. I currently do not have my profiles set to display publicly, but when I begin my job search, I will make them searchable to recruiters. I have also invested substantially in my education while working for my present employer. When I began, I had several years of college, but no completed degree. I now have two bachelor degrees and a masters degree. I have updated my resume to incorporate my education, and the overall format of my resume has changed. My university has an active Career Center that offers several resources that I may find useful. Right now I am particularly interested in attending some of the job search workshops they offer, going through a mock interview at their office and attending an upcoming job fair. I also plan to email my resume to the Career Center and implement any suggestions they have for me. Because of my advanced degree, I will be competing for higher positions this time around. I feel that I need to upgrade my job search skills and will use resources that I have available to help me with the job search process, rather than relying solely on my own efforts as I did previously. Online job search tools image from Bigstock
June 22, 2012
TikTok, the popular social media platform that allows users to make and share short-form videos, is not just for individuals looking for funny and entertaining content. It's also an amazing opportunity for employers to step up their employer branding efforts and engage with job seekers in a new and exciting way.
If your company hasn't considered using TikTok for employer branding, or you're on the fence about it, here are three reasons why you should incorporate TikTok into your employer branding efforts today.
Reach A New Audience
Think about your current employer branding strategy. You're probably reaching a pretty consistent audience in the various channels where you post and share content about your company. With TikTok though, you could reach a new audience every single day.
Depending on factors like hashtags, video content, and the sound you use, your videos will reach the audience most likely to interact with them, due to TikTok's insanely accurate algorithm. For example, if one day you post a funny video about your product to promote it and get people thinking about your brand in a new way, that video will reach users who have liked similar videos and content in the past. And then if on another day you post a video about your company's unique employee benefits, and mention that you're hiring, that video will likely reach a completely different audience, one that's full of job seekers.
Connect With A Younger Generation Of Talented Workers
Reaching a new audience might also mean connecting with younger job seekers. Although TikTok is for everyone, the vast majority of users are between the ages of 16-24. This means millions of recent college grads are using the platform—and are probably looking for their first "real" job out of school at the same time. Wouldn't you love to connect with young and talented job seekers and attract the right candidates to your open positions?
This younger generation is Gen Z, and in order to gain their attention and show that your company is modern and can keep up with the times, a TikTok account is almost essential. Nobody wants to work for a boring and outdated company! Think about how you can connect with a younger generation of talented workers with your current employer branding strategy. If there's some room for improvement, give TikTok a try.
Attract Job Seekers With Fun & Educational Content
The content you create on TikTok is what will determine how successful you are at achieving your employer branding goals. At the end of the day, TikTok is a great opportunity to attract job seekers who otherwise might not have thought about applying to your company for a job if they hadn't seen your videos or connected with your company in some way on the social media platform.
To attract job seekers, create fun and educational videos about your company, highlighting employee benefits, company culture, and unique job opportunities. Interact with commenters and followers. Consider what a job seeker's impression of you would be if they stumbled across one of your videos and checked out your profile. Is your company relevant? Why would someone want to work for you? What makes you stand out from other employers? Think about these questions when you add TikTok to your employer branding strategy to ensure your content is helping you attract job seekers.
As an employer, you need to stay on top of your employer branding strategy, using every tool out there to your advantage, or else other companies will attract more job seekers and you'll miss out on talented professionals of all ages. If you were unsure about the importance of TikTok in your employer branding strategy before, we hope this article motivated you to give TikTok a try. You'll attract the right job candidates (and have a lot of fun, too!).
Could your employer branding strategy use a boost? We can help!
Check out our employer branding services today and start attracting the right talent to your organization!
From Your Site Articles
- 3 Companies Using TikTok Well To Promote Their Brands - Work It ... ›
- 3 Great Content Ideas For Your Employer Brand - Work It Daily ›
- How To Create An Amazing Employer Brand | Work It Daily - Work It ... ›
- 3 Things To Know About Working At TikTok - Work It Daily ›
Related Articles Around the Web
SHOW MORE Show less
In this article, I'll provide you with an analysis user guide, complete with templates and examples and, most importantly, how to leverage this analysis during your strategic plans.
What Analysis Tools Should I Use?
There are tons of business analysis models that can help you better understand your business, but some of the most effective ones are the SWOT and PESTLE strategic analysis models.
SWOT stands for:
Strengths and weaknesses represent your company's internal environment—things that are happening now. They represent things that you have control over and can change.
Opportunities and threats represent your company's external environment—things that are happening in the future. They are things going on outside of your company and are not something you can control or change.
A PESTLE analysis can be done in conjunction with a SWOT to more deeply analyze the external section in the SWOT. It is more valuable than SWOT for longer term strategic plans. PESTLE stands for Political, Economic, Social, Technological, Legal, and Environmental.
- POLITICAL: Government policy, corruption levels, trade controls, import and export restrictions, taxation changes
- ECONOMIC: Exchange rates, disposable income levels, interest rates, unemployment rates, wealth distribution
- SOCIAL: Education levels, population growth rate, religious harmony, attitude towards health, social welfare programs, generational shifts
- TECHNOLOGICAL: New technology considerations, internet penetration, access to basic infrastructure, software privacy, technology competency of workforce
- LEGAL: Tax laws and regulations, labor laws and firing policies, copyright and anti-piracy laws
- ENVIRONMENTAL: Weather patterns, attitude towards recycling, attitude towards organic and green products
SWOT and PESTLE are simple tools that, when combined, provide a complete picture of your business environment for an effective strategic planning process.
Here are downloadable free templates and examples to get you started.
SWOT ANALYSIS TEMPLATE