By J.T. O'Donnell Yesterday, I had an amazing time presenting to 700+ people over at ERE.net - a great resource for recruiters and HR professionals. The topic? How to make yourself desirable on-line - I mean, really, really irresistible.


Is it hard? Nope. Can anyone do it? Yep. Is it time consuming? Well, if you think a few hours on the front-end and then 20 minutes/day, 4-5 days/week is too much to keep your professional hygiene in order, then I guess so. Okay, I'm being a bit sarcastic, but that's only because creating a strong personal brand through social media is so doable. Not to mention, interesting and good for your career. So, I hope you'll take the time to check out the slides & read the transcript. Especially, if you like peanut butter. (Now, you'll have to take a look to see what I mean!)
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