(function() { var cookie = 'rebelmouse_abtests='; cookie += '; Max-Age=0'; document.cookie = cookie + '; Path=/; SameSite=None; Secure'; })();

The Dalai Lama said the root of all suffering is thinking about yourself. In Tibetan, the word for pride is literally translated as, “Me, the King” (nga gyal). In contrast, your happiness is proportional to the thoughts you have for other people. This concept also applies to your personal brand. Related: How To Create A Personal Brand Without Being A Jerk It seems the Internet would agree with the Dalai Lama. In a recent study done by Dan Zarella, the more someone uses words like, “I,” “me” or “my” the less Twitter followers they have. Another study also suggested “you” is the most retweeted word.


To Give Is To Receive

The idea a personal brand is an act of narcissism is entirely false. The idea personal branding is generational or age based is also false. Everyone has a brand, like it or not. And finally, the idea personal branding is simply talking about yourself a lot is completely wrong. As we saw from Dan’s research, talking about yourself actually hurts your brand. So, what exactly is personal branding?

Align Who You Are With What They Need

People walk around all day thinking about their problems. Right? And in order to get your next job, you are trying to find a way to provide value by solving a target company’s problems.

Step 1: With personal branding is knowing what you can do, what you are good at, what you like to do.

Step 2: Knowing what your target company needs, what your hiring manager cares about.

Step 3: Aligning the two previous steps.

Simple. Tell them how you can help them. If you are not sure, ask. This post was originally published at an earlier date. Photo Credit: Shutterstock
Learn how to land a career you love

I have seen business roles defined in ways that confuse many individuals because of the close connections to other positions. These may be the same roles that you have questioned during your professional career.

SHOW MORE Show less

Thanksgiving is just around the corner and I am reminded how grateful I am, not only for the people around me but that I have the opportunity to run my own business. One of the benefits of running a small business is that it gives me the ability to donate to causes that matter to me, and find ways to help build community, and show others the benefits of charitable giving.

SHOW MORE Show less

When you hate your job, there's usually one main reason why. I've been a career coach for 20 years and I can tell you that every time I work with someone, the reason is the same.

SHOW MORE Show less

Latest