At some point, the IT professional rising from the ranks needs to make a major career decision: do I advance my career as a hands-on technical professional or should I focus on managing technical people? Here are some key points to consider when making this major IT career path decision. What do I like to do? There is a big difference between being hands-on technical and managing people, so start out by determining which you like best. Think back on the things you have done over the last six months and ask yourself what efforts really excited you. Do you enjoy working independently or with other people? In general, managers spend a lot of time working with other people while technical people will spend more time working independently with the various tools and technologies. During your career you probably had some personality tests like Meyers Briggs and you should also review those to gain additional insights. If you test out as an Introvert with a deep technical slant, then staying technical might be the right step. Conversely, if you are an Extrovert who loves engaging with others, then management could be the right path. Where will it take me and what will be the challenges? For each career path, consider where it will take you in 5 and 10 years. If you are looking to management, how far will you go? Not everyone reaches the VP/CIO/CTO level, so try to determine where you would like to end up. If you are technical, where do you want to specialize? One of the chief challenges in staying technical is to continually prove your worth in the face of the increasing number of younger technicians who have grown up with a Blackberry in their hand. So choosing the right in-demand technical skills is important as the ColdFusion programmer that was hot a while ago is not in demand today. Now think about what your job would be like on a daily basis. The manager will have to deal with various personalities and navigate personal agendas, while the technical professional will mostly be focused on meeting the requirements and timelines for projects and initiatives. If “politics” makes you crazy, then management might not be the path for you. On the other hand, if you are terrific at liaising across various groups and driving consensus, then management could be the right choice. Of course you can consider salary and compensation, but unless you are going for the C-level and high level management roles, this probably will not be your key factor in making a decision here. You can check out PayScale.com and Salary.com to get an idea of what folks are being paid in the jobs you identified. What will I need to know in the future to be secure in my job? For each career choice, consider what you would need to do to advance and maintain your career track. Management positions will require a strong understanding of the key business areas so you can partner with your internal customers to advance their goals through the use of technology. Those who are secure in their jobs are the ones who have an intimate understanding of the market, the competition and the inner workings of the company as this level of knowledge is not easily replaced. On the technical side, no matter what you know now, you will have to learn new tools and technologies moving forward. Does that excite you or make you groan? Most importantly, you need to specialize in an area that cannot be easily outsourced and replaced. This is much easier on the applications side than the infrastructure side so consider how secure and in-demand you will be with your acquired skills. Consider too whether you are committed to securing the training needed to advance your skills, even if your employer does not provide this for you. Validating your decision. Once you have gone through this analysis, some excellent next steps to ensure you are making the right decision are to talk to people who are in the positions you have identified and find out what their job is like. Even better if you can find a Mentor to guide you. You can also hire an IT Career Coach to help provide the assessments and guidance to assist you. For most IT professionals, this is the most important decision in your career so take the time to do the analysis and validation before you make the plunge. Photo Credit: Shutterstock
August 24, 2011
TikTok, the popular social media platform that allows users to make and share short-form videos, is not just for individuals looking for funny and entertaining content. It's also an amazing opportunity for employers to step up their employer branding efforts and engage with job seekers in a new and exciting way.
If your company hasn't considered using TikTok for employer branding, or you're on the fence about it, here are three reasons why you should incorporate TikTok into your employer branding efforts today.
Reach A New Audience
Think about your current employer branding strategy. You're probably reaching a pretty consistent audience in the various channels where you post and share content about your company. With TikTok though, you could reach a new audience every single day.
Depending on factors like hashtags, video content, and the sound you use, your videos will reach the audience most likely to interact with them, due to TikTok's insanely accurate algorithm. For example, if one day you post a funny video about your product to promote it and get people thinking about your brand in a new way, that video will reach users who have liked similar videos and content in the past. And then if on another day you post a video about your company's unique employee benefits, and mention that you're hiring, that video will likely reach a completely different audience, one that's full of job seekers.
Connect With A Younger Generation Of Talented Workers
Reaching a new audience might also mean connecting with younger job seekers. Although TikTok is for everyone, the vast majority of users are between the ages of 16-24. This means millions of recent college grads are using the platform—and are probably looking for their first "real" job out of school at the same time. Wouldn't you love to connect with young and talented job seekers and attract the right candidates to your open positions?
This younger generation is Gen Z, and in order to gain their attention and show that your company is modern and can keep up with the times, a TikTok account is almost essential. Nobody wants to work for a boring and outdated company! Think about how you can connect with a younger generation of talented workers with your current employer branding strategy. If there's some room for improvement, give TikTok a try.
Attract Job Seekers With Fun & Educational Content
The content you create on TikTok is what will determine how successful you are at achieving your employer branding goals. At the end of the day, TikTok is a great opportunity to attract job seekers who otherwise might not have thought about applying to your company for a job if they hadn't seen your videos or connected with your company in some way on the social media platform.
To attract job seekers, create fun and educational videos about your company, highlighting employee benefits, company culture, and unique job opportunities. Interact with commenters and followers. Consider what a job seeker's impression of you would be if they stumbled across one of your videos and checked out your profile. Is your company relevant? Why would someone want to work for you? What makes you stand out from other employers? Think about these questions when you add TikTok to your employer branding strategy to ensure your content is helping you attract job seekers.
As an employer, you need to stay on top of your employer branding strategy, using every tool out there to your advantage, or else other companies will attract more job seekers and you'll miss out on talented professionals of all ages. If you were unsure about the importance of TikTok in your employer branding strategy before, we hope this article motivated you to give TikTok a try. You'll attract the right job candidates (and have a lot of fun, too!).
Could your employer branding strategy use a boost? We can help!
Check out our employer branding services today and start attracting the right talent to your organization!
From Your Site Articles
- 3 Companies Using TikTok Well To Promote Their Brands - Work It ... ›
- 3 Great Content Ideas For Your Employer Brand - Work It Daily ›
- How To Create An Amazing Employer Brand | Work It Daily - Work It ... ›
- 3 Things To Know About Working At TikTok - Work It Daily ›
Related Articles Around the Web
SHOW MORE Show less
In this article, I'll provide you with an analysis user guide, complete with templates and examples and, most importantly, how to leverage this analysis during your strategic plans.
What Analysis Tools Should I Use?
There are tons of business analysis models that can help you better understand your business, but some of the most effective ones are the SWOT and PESTLE strategic analysis models.
SWOT stands for:
Strengths and weaknesses represent your company's internal environment—things that are happening now. They represent things that you have control over and can change.
Opportunities and threats represent your company's external environment—things that are happening in the future. They are things going on outside of your company and are not something you can control or change.
A PESTLE analysis can be done in conjunction with a SWOT to more deeply analyze the external section in the SWOT. It is more valuable than SWOT for longer term strategic plans. PESTLE stands for Political, Economic, Social, Technological, Legal, and Environmental.
- POLITICAL: Government policy, corruption levels, trade controls, import and export restrictions, taxation changes
- ECONOMIC: Exchange rates, disposable income levels, interest rates, unemployment rates, wealth distribution
- SOCIAL: Education levels, population growth rate, religious harmony, attitude towards health, social welfare programs, generational shifts
- TECHNOLOGICAL: New technology considerations, internet penetration, access to basic infrastructure, software privacy, technology competency of workforce
- LEGAL: Tax laws and regulations, labor laws and firing policies, copyright and anti-piracy laws
- ENVIRONMENTAL: Weather patterns, attitude towards recycling, attitude towards organic and green products
SWOT and PESTLE are simple tools that, when combined, provide a complete picture of your business environment for an effective strategic planning process.
Here are downloadable free templates and examples to get you started.
SWOT ANALYSIS TEMPLATE