Creating Your Personal Brand Statement For An IT Resume

Information technology is a unique field that has the privilege of being both highly-specialized and broad in its scope as new technologies develop and evolve. As a member of this field who is also seeking employment, you are likely to face candidates who bring a lot of expertise to the table. So, how can you ensure you stand out from other candidates?

Creating Your Personal Brand Statement...

A great way is to develop your brand, then write a resume incorporating a quality personal branding statement that solidly defines your role as an expert IT professional.

What's A Personal Brand?

A personal brand is not unlike a brand used by a company to associate a product with a business. For instance, in order help customers remember the McDonald’s company name, owners developed Ronald McDonald, who represented a fun way for people to identify the company, its name, and its food. Many professionals have searched for similar ways to make their names synonymous with a specific field or job position, which they’ve been able to accomplish by creating a personal brand. As an IT professional, a personal brand can ensure that others quickly associate your name with your specific role in the world of information technology—so when a person says, “I’m looking for a quality programmer, developer, and so on,” someone can immediately say, “I know the perfect person: [insert your name here]!”

Branding Yourself In Your IT Resume

There are a number of ways to brand yourself as a specialized IT professional. One of the easiest is by using the Internet. By setting up professional profiles that incorporate your title and resume/bio via sites such as LinkedIn and Google Plus you can effectively associate your name with your field. But if you’re actively applying for jobs, another way to brand yourself is by creating a branding statement. This statement is used to define a product similarly to a company’s use of branding to define its products. The only difference is that the product is you. Here are a couple of great examples of branding statements you might use as an IT professional:
  • APPLICATIONS DEVELOPER with 10 years of success developing, testing, implementing, and enhancing numerous applications to meet and exceed diverse business objectives.
  • NETWORK ADMINISTRATOR with eight years of experience managing hardware and software, providing expert troubleshooting and problem resolution, and utilizing a diverse technical skill set to successfully manage shifting business priorities.
Branding statements are almost always listed at the top of your resume beneath your name and contact information. In other words, you want this statement to impressively summarize who you are and what you can contribute to a company in an amazing first impression. There isn’t a specific formula you need to use when creating your personal brand statement. So, take time to think about your role as an IT professional and what contributions you want to make to the field, then creatively define how you will make a difference for any company that hires you.

Related Posts

5 Ways To Create A Consistent Brand Is Your Personal Brand Wrong? 3 Ways To Get Employers To Take Your Brand Seriously Photo Credit: Shutterstock

When most people think of Nike, they think of shoes, retail stores, and, of course, athletes. That's all true, but there's more. Behind Nike's walls, you'll find the doers and thinkers who design, create, and innovate every day. There are also data scientists who discover and leverage athlete insights to create the future of sport.

You might be surprised to learn about the impact you can have in Data & Analytics at Nike versus at a major tech giant. Nike employees get to work on a wide array of challenges, so if you're obsessed with math, science, computers, and/or data, and you love sport, these stories may inspire you to work at Nike.

SHOW MORE Show less

Employee loyalty is something every company longs for. It's estimated employee turnover costs as much as 130-200% of an employee's salary. When a talented, knowledgeable, trained employee leaves, it's bad for business. And, when lots of them leave, it can be the kiss of death.

SHOW MORE Show less

If you saw our first video, you might have heard about the interview situation one of our viewers, Remi submitted. He was in an interview and was asked the question: How many cows are there in Canada right now? - What a weird question but this is a technique that some hiring managers are using these days.

SHOW MORE Show less

If you saw our first video, you might have heard about the awkward situation one of our viewers, Kevin submitted. He is a college student who's working a part time job to make ends meet. The manager/owner of the company has become a micro-manager who watches him work on camera and reads his company emails. A bit over the top wouldn't you say?

SHOW MORE Show less