This is a true story as told to DiversityJobs.com where you can find helpful career interviews and job search advice in your desired industry. Visit to find a career interview in your field today. The job path of a diversity consultant isn't always the same, but here's my story. I am currently a Military Equal Opportunity (MEO) Advisor / Human Relations Education (HRE) / Diversity Specialist for the United States Air Force. I have been in the military for a total of 15 years in various jobs, and have served in my current position for almost three years. I completed a three-week course on Diversity issues in Florida before I was assigned this position. I also go through many continuing education courses on a regular basis to keep me up-to-date on the latest information I need to perform my duties. In addition to my military duties of airmanship, which includes physical fitness and being prepared as a warfighter, I manage the Diversity, MEO and HRE programs for the entire base that I am stationed on. I am in charge of all administrative functions for these programs, and I coordinate and conduct all Diversity and related training for a small base of about 1,200 people. I create the training and course materials and conduct classes. My staff and I promote an environment where all individuals connected with the unit, both civilian and military personnel and their families, are treated with dignity and respect at all times, regardless of race, color, religion, national origin, or sex. I also provide advice, consultation, education, mediation to unit members and families, and provide resources for them, in an effort to enhance mission effectiveness. I have a staff of three that assist me, so I also train them and keep them up-to-date on Diversity issues. On a scale of 1 to 10, my current job satisfaction rating is a 10. I love my job and what I do. I get to serve my country and help better the lives of our airmen, civilian employees and family members. I joined the military to help people, and I get to do this on a daily basis. I have served in a lot of positions in my 15 years in the military, and this is by far the most challenging and most fulfilling. When I took this job, being a Diversity consultant was really not on my radar as far as what I wanted to do in the military. My Commander came to me and asked me to do the job because he really believed in me and my abilities. After thinking on it for a few minutes, I accepted. I believe I made the right choice, and my senior leadership agrees. I perform my duties to the best of my abilities and it has paid off in the form of happy unit members and several awards bestowed upon me by my unit and higher headquarters. The single most important thing I have learned outside of school about the working world is that it's tough. My unit has several Guardsmen and Reservists attached, and I deal with active-duty members as they transition to retirement. The job market is tough, and leaving military service to a world of unknowns is scary. I am thankful to have job security in the military, but even that is shaky now, with budget cuts and subsequent personnel cuts. The most challenging part of my job would be the complaints we get that someone isn't being treated fairly. We then have to investigate and get statements from the parties involved and interview witnesses and try to come up with a good solution for all parties involved. This can be stressful as every story has multiple sides and it's up to us to find out the truth of the matter. My job can be stressful at times. There are a lot of tasks to be done, and sometimes we have little time to complete them in. We also have a yearly inspection, but my team is always on top and ready for anything like that, so it doesn't cause us as much stress as you might think. Thanks to the other members of my shop, I am able to leave work issues at work most of the time. We share weekend duty and one of us carries the duty cell phone each weekend, so for three weekends a month, I am free to think about everything but work. And in the evenings, I relax with my family and leave work issues at work. I exercise daily and eat a healthy diet, so I am able to handle any stresses that come my way. To obtain the position I hold in the Air Force, you must be at least a Non-Commissioned Officer in the rank of E-5 or above. I currently hold the rank of E-7/Master Sergeant, and have a combined total of 15 years of military service (four years in the Army and the rest in the Air Force). My base pay is currently $3,976 per month, not including other allowances. I also receive BAS (Basic Allowance for Subsistence, or grocery money) and BAH (Basic Allowance for Housing). The military pays you well for what you do, once you get a little rank and time in service. I am authorized 30 days of vacation per year, and I do take all days authorized. It is more than enough, and I am so thankful for the time off. I realize many jobs don't get this kind of vacation time. 30 days per year is enough to allow me to spend quality time with my family and relax and clear my mind so I can do my job well. Each day, I am happy to get up and head to work. I am so honored to be able to serve my country. I fought pretty hard to clear several obstacles to even be allowed to join the military 15 years ago. I never take my service for granted, and I never take for granted that the military took a chance on me and decided to let me serve. I have been proud of everything I have done, but the most proud moment in my life was when I got to meet President Bush in Greensburg, Kansas in May 2007 just after the devastating tornado hit that town. I will never forget how he shook my hand and thanked me for helping the people of Greensburg. I was and still am honored. JustJobs.com is a job search engine that finds job listings from company career pages, other job boards, newspapers and associations. With one search, they help you find the job with your name on it. Diversity consultant job image from Shutterstock
March 27, 2012
TikTok, the popular social media platform that allows users to make and share short-form videos, is not just for individuals looking for funny and entertaining content. It's also an amazing opportunity for employers to step up their employer branding efforts and engage with job seekers in a new and exciting way.
If your company hasn't considered using TikTok for employer branding, or you're on the fence about it, here are three reasons why you should incorporate TikTok into your employer branding efforts today.
Reach A New Audience
Think about your current employer branding strategy. You're probably reaching a pretty consistent audience in the various channels where you post and share content about your company. With TikTok though, you could reach a new audience every single day.
Depending on factors like hashtags, video content, and the sound you use, your videos will reach the audience most likely to interact with them, due to TikTok's insanely accurate algorithm. For example, if one day you post a funny video about your product to promote it and get people thinking about your brand in a new way, that video will reach users who have liked similar videos and content in the past. And then if on another day you post a video about your company's unique employee benefits, and mention that you're hiring, that video will likely reach a completely different audience, one that's full of job seekers.
Connect With A Younger Generation Of Talented Workers
Reaching a new audience might also mean connecting with younger job seekers. Although TikTok is for everyone, the vast majority of users are between the ages of 16-24. This means millions of recent college grads are using the platform—and are probably looking for their first "real" job out of school at the same time. Wouldn't you love to connect with young and talented job seekers and attract the right candidates to your open positions?
This younger generation is Gen Z, and in order to gain their attention and show that your company is modern and can keep up with the times, a TikTok account is almost essential. Nobody wants to work for a boring and outdated company! Think about how you can connect with a younger generation of talented workers with your current employer branding strategy. If there's some room for improvement, give TikTok a try.
Attract Job Seekers With Fun & Educational Content
The content you create on TikTok is what will determine how successful you are at achieving your employer branding goals. At the end of the day, TikTok is a great opportunity to attract job seekers who otherwise might not have thought about applying to your company for a job if they hadn't seen your videos or connected with your company in some way on the social media platform.
To attract job seekers, create fun and educational videos about your company, highlighting employee benefits, company culture, and unique job opportunities. Interact with commenters and followers. Consider what a job seeker's impression of you would be if they stumbled across one of your videos and checked out your profile. Is your company relevant? Why would someone want to work for you? What makes you stand out from other employers? Think about these questions when you add TikTok to your employer branding strategy to ensure your content is helping you attract job seekers.
As an employer, you need to stay on top of your employer branding strategy, using every tool out there to your advantage, or else other companies will attract more job seekers and you'll miss out on talented professionals of all ages. If you were unsure about the importance of TikTok in your employer branding strategy before, we hope this article motivated you to give TikTok a try. You'll attract the right job candidates (and have a lot of fun, too!).
Could your employer branding strategy use a boost? We can help!
Check out our employer branding services today and start attracting the right talent to your organization!
From Your Site Articles
- 3 Companies Using TikTok Well To Promote Their Brands - Work It ... ›
- 3 Great Content Ideas For Your Employer Brand - Work It Daily ›
- How To Create An Amazing Employer Brand | Work It Daily - Work It ... ›
- 3 Things To Know About Working At TikTok - Work It Daily ›
Related Articles Around the Web
SHOW MORE Show less
In this article, I'll provide you with an analysis user guide, complete with templates and examples and, most importantly, how to leverage this analysis during your strategic plans.
What Analysis Tools Should I Use?
There are tons of business analysis models that can help you better understand your business, but some of the most effective ones are the SWOT and PESTLE strategic analysis models.
SWOT stands for:
Strengths and weaknesses represent your company's internal environment—things that are happening now. They represent things that you have control over and can change.
Opportunities and threats represent your company's external environment—things that are happening in the future. They are things going on outside of your company and are not something you can control or change.
A PESTLE analysis can be done in conjunction with a SWOT to more deeply analyze the external section in the SWOT. It is more valuable than SWOT for longer term strategic plans. PESTLE stands for Political, Economic, Social, Technological, Legal, and Environmental.
- POLITICAL: Government policy, corruption levels, trade controls, import and export restrictions, taxation changes
- ECONOMIC: Exchange rates, disposable income levels, interest rates, unemployment rates, wealth distribution
- SOCIAL: Education levels, population growth rate, religious harmony, attitude towards health, social welfare programs, generational shifts
- TECHNOLOGICAL: New technology considerations, internet penetration, access to basic infrastructure, software privacy, technology competency of workforce
- LEGAL: Tax laws and regulations, labor laws and firing policies, copyright and anti-piracy laws
- ENVIRONMENTAL: Weather patterns, attitude towards recycling, attitude towards organic and green products
SWOT and PESTLE are simple tools that, when combined, provide a complete picture of your business environment for an effective strategic planning process.
Here are downloadable free templates and examples to get you started.
SWOT ANALYSIS TEMPLATE