Considered working in the transportation industry? This career interview will take you through the ups and downs you can expect in the position, what it takes to land the job, what you can expect to earn and more. My job title is safety director for a long-distance trucking company. I have 12 years of experience in the field. I would describe myself as intelligent, hard-working and social. My ethnicity is Caucasian, and I am a woman. I don’t think either thing has helped or hurt me in my job as a safety director since I have never experienced any job discrimination. My job is to make sure the truckers perform their jobs safely and in accordance with the law. I have to check the truckers’ logs and make sure they haven’t run for too many hours without breaks and make sure they have all of their safety equipment and that they keep their trucks maintained for safety. One misconception people have about safety directors is it’s a position just for show. People think trucking companies push truckers to make time at any cost, but this is definitely not the case at my company. Safety is very important because lives are at stake. On a scale of 1 to 10 I would rate my job satisfaction as a 10. I actually wouldn’t change anything about my job. I love every day of it. This job moves my heart because I get to work so closely with the truck drivers. I get to know them so well, and they get to know me and they know I care about them and I want them to follow the rules because I want them to be safe and to have a good haul. I definitely feel like I have found my sweet spot in life. The thing I want people to know is that it’s never too late. When I was 47 years old I got a divorce and went from being a full-time housewife to having to support myself. I never thought I could do that. I was raised to be a proper southern lady. I wasn’t raised to tell big, burly men what to do. I always thought that truck drivers were big, strong men who always knew what to do and never had a moment’s doubt. Why would they listen to me? But my boss told me to tell them they had to do x, y, and z, so I walked in there like I had the world on a string and told them they had to do it. And they did. I got into this industry and job because my brother was leaving the company and recommended me for the job. I interviewed for it and got it. The only thing I would change is I would have had more self-confidence a lot sooner. I learned that in a second everything can be taken away, even if you are doing exactly what you are supposed to do, so don’t put anything off and live every day like it might be your last. I learned this when a trucker had a molotov cocktail dropped onto his truck from an overpass. He came out of it alright, but it was a wakeup call for me. The most important thing I have learned about the working world outside of school is that it isn’t the prettiest or the most popular or even the smartest one that succeeds. It’s the one that gets there every day on time and gives it his or her best shot. The strangest thing that ever happened to me in this job was meeting my second husband and falling in love. I get up and go to work each day because I know I’m needed and I know people would miss me if I was gone. My proudest moment was just before my first boss retired. He said that working with me was not just a journey, but an adventure. He was tearing up, and I am tearing up now just thinking about it. My job is pretty stressful. I am responsible for the safety of a lot of people’s dads and moms and husbands and wives. It’s okay, though, and I have nevere wanted to quit my job. I maintain a comfortable work-life balance by making work a second home. I feel like those people are my family, too. A rough salary range for the position in my area is $36,000. For me, that’s enough to live comfortably. As for the vacation time associated with this job, I take a week at a time off a few times a year. This job did require some specialized training, but did not require a certain degree. The job required a high school diploma, and I was sent to another city for training. People and organizational skills are the most helpful to me in my job. I would recommend this job to any friend who was considering it. In five years, I will be well into retirement age. So if I could write my own ticket, I would be retired by then. This is a true career story as told to DiversityJobs.com and is one of many interviews with professional transportation workers, which among others include a Truck Driver and a Courier. JustJobs.com is a job search engine that finds job listings from company career pages, other job boards, newspapers and associations. With one search, they help you find the job with your name on it. Transportation industry job image from Shutterstock
February 20, 2012
TikTok, the popular social media platform that allows users to make and share short-form videos, is not just for individuals looking for funny and entertaining content. It's also an amazing opportunity for employers to step up their employer branding efforts and engage with job seekers in a new and exciting way.
If your company hasn't considered using TikTok for employer branding, or you're on the fence about it, here are three reasons why you should incorporate TikTok into your employer branding efforts today.
Reach A New Audience
Think about your current employer branding strategy. You're probably reaching a pretty consistent audience in the various channels where you post and share content about your company. With TikTok though, you could reach a new audience every single day.
Depending on factors like hashtags, video content, and the sound you use, your videos will reach the audience most likely to interact with them, due to TikTok's insanely accurate algorithm. For example, if one day you post a funny video about your product to promote it and get people thinking about your brand in a new way, that video will reach users who have liked similar videos and content in the past. And then if on another day you post a video about your company's unique employee benefits, and mention that you're hiring, that video will likely reach a completely different audience, one that's full of job seekers.
Connect With A Younger Generation Of Talented Workers
Reaching a new audience might also mean connecting with younger job seekers. Although TikTok is for everyone, the vast majority of users are between the ages of 16-24. This means millions of recent college grads are using the platform—and are probably looking for their first "real" job out of school at the same time. Wouldn't you love to connect with young and talented job seekers and attract the right candidates to your open positions?
This younger generation is Gen Z, and in order to gain their attention and show that your company is modern and can keep up with the times, a TikTok account is almost essential. Nobody wants to work for a boring and outdated company! Think about how you can connect with a younger generation of talented workers with your current employer branding strategy. If there's some room for improvement, give TikTok a try.
Attract Job Seekers With Fun & Educational Content
The content you create on TikTok is what will determine how successful you are at achieving your employer branding goals. At the end of the day, TikTok is a great opportunity to attract job seekers who otherwise might not have thought about applying to your company for a job if they hadn't seen your videos or connected with your company in some way on the social media platform.
To attract job seekers, create fun and educational videos about your company, highlighting employee benefits, company culture, and unique job opportunities. Interact with commenters and followers. Consider what a job seeker's impression of you would be if they stumbled across one of your videos and checked out your profile. Is your company relevant? Why would someone want to work for you? What makes you stand out from other employers? Think about these questions when you add TikTok to your employer branding strategy to ensure your content is helping you attract job seekers.
As an employer, you need to stay on top of your employer branding strategy, using every tool out there to your advantage, or else other companies will attract more job seekers and you'll miss out on talented professionals of all ages. If you were unsure about the importance of TikTok in your employer branding strategy before, we hope this article motivated you to give TikTok a try. You'll attract the right job candidates (and have a lot of fun, too!).
Could your employer branding strategy use a boost? We can help!
Check out our employer branding services today and start attracting the right talent to your organization!
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In this article, I'll provide you with an analysis user guide, complete with templates and examples and, most importantly, how to leverage this analysis during your strategic plans.
What Analysis Tools Should I Use?
There are tons of business analysis models that can help you better understand your business, but some of the most effective ones are the SWOT and PESTLE strategic analysis models.
SWOT stands for:
Strengths and weaknesses represent your company's internal environment—things that are happening now. They represent things that you have control over and can change.
Opportunities and threats represent your company's external environment—things that are happening in the future. They are things going on outside of your company and are not something you can control or change.
A PESTLE analysis can be done in conjunction with a SWOT to more deeply analyze the external section in the SWOT. It is more valuable than SWOT for longer term strategic plans. PESTLE stands for Political, Economic, Social, Technological, Legal, and Environmental.
- POLITICAL: Government policy, corruption levels, trade controls, import and export restrictions, taxation changes
- ECONOMIC: Exchange rates, disposable income levels, interest rates, unemployment rates, wealth distribution
- SOCIAL: Education levels, population growth rate, religious harmony, attitude towards health, social welfare programs, generational shifts
- TECHNOLOGICAL: New technology considerations, internet penetration, access to basic infrastructure, software privacy, technology competency of workforce
- LEGAL: Tax laws and regulations, labor laws and firing policies, copyright and anti-piracy laws
- ENVIRONMENTAL: Weather patterns, attitude towards recycling, attitude towards organic and green products
SWOT and PESTLE are simple tools that, when combined, provide a complete picture of your business environment for an effective strategic planning process.
Here are downloadable free templates and examples to get you started.
SWOT ANALYSIS TEMPLATE