Before I started working at CAREEREALISM in 2013, I applied to a few positions at HubSpot, an Inbound Marketing software company in Cambridge, Mass. I had four in-person interviews for one of the open jobs, but ultimately was not offered the position. Recently HubSpot sent me an email that is one of the most giving things I’ve ever encountered in the job search process. I felt compelled to share it because I had never seen or heard anything like it before. After noticing it was an automated email, I realized how easy it would be to replicate, which is another reason I decided to write about it (and show the actual email to you, word-for-word). That’s right. A company that I applied to work for last year forwarded me a message including links to jobs OUTSIDE OF THEIR COMPANY. Talk about a selfless act! Granted,inbound.org is a site that was created by one of HubSpot’s co-founders, but the jobs posted on it include plenty of HubSpot’s potential competitors and partners. This email is an example of one of the many things smart companies are doing (and you should be doing) to continue their relationships with past applicants. There’s another big reason this move is great: it’s another large contribution to HubSpot’s content universe. It demonstrates the knowledge they have about their industry and the willingness to provide value to someone that may never work for them or buy from them. It’s an automated email that isn’t customized beyond the recipient’s name, so it is a “set it and forget it” effort with no expiration date.
August 04, 2014