If you didn’t watch the VMAs (Video Music Awards) last weekend, then you missed an important career coaching session from Lady Gaga. It doesn’t matter what you think of the controversial artist who has risen to mega-stardom in the last few years. The fact is, she can teach you a thing or two (or three!) about career development – and she sure does make a splash doing it! Dress Like a Man = Delivering the Unexpected In her opening performance (and throughout the entire show), Lady Gaga was dressed as a man. Up until now, you could guarantee she would wear something outrageous. Thus, the pressure was on for her to keep up the trend. And she did it, by doing the unexpected – being the complete opposite of herself. Now, am I suggesting you all do the same? Of course not! But, the concept of recognizing the need to get people’s attention if you want them to listen to you should not be lost here. You can use this principal to step back and contemplate what you are currently doing to get eyeballs and ear canals on you. Ask yourself the following, "If you are working, what are you doing to make your boss and co-workers pay attention to you? If you are between jobs, what kind of impression are you making when you network?" While you don’t have to dress crazy or act outlandish, you do need to seriously evaluate how you can take each interaction up a notch and make yourself more memorable. Lady Gaga Career Takeaway #1: It’s your job to get people’s attention. Stand for Something & Don’t Be Shy About It It’s no secret Lady Gaga is all about self-expression and equality. She did an entire tour around the world about bringing together people who feel like misfits or social outcasts. She is an artist who loves to perform using this theme. Her personal brand is clear because she has made it easy to understand what she believes in. In the opening of the VMAs, Lady Gaga did a monologue. And of course, it was about this very subject. She sticks with her theme and continues to educate people on it. This is personal branding at its best – and probably the single biggest mistake the average professional is making. If you don’t stand for something in your work, you don’t have the ability to position yourself as an expert. You have no real reason to stand up and make statements and take actions that will define you as someone to pay attention to. So, as scary as it may seem to articulate your beliefs (especially, knowing some will agree and some won’t), it must be done if you want to move forward in your career. Staying "under the radar" by being adaptable, flexible and having no voice is the fastest way to a dead-end career. Lady Gaga Career Takeaway #2: Build your professional platform on a set of beliefs you can talk about constantly. Want to Be Likable? Gush Over Your Peers No matter how much you may dislike Lady Gaga’s music or persona, you really can’t hate a person who has such admiration and respect for her peers as she does. Given her current stardom, it would be easy to see her take on a better-than mentality, but she truly loves other artists and pays them public compliments incessantly. At the VMAs she got to give a fellow female icon, Brittney Spears a lifetime achievement award. It was clear she loved doing it as she showered Brittney with praise for what she had given the entertainment industry. I don’t care who you are, one of the fastest ways to get people to like you is to hear you pay someone else a compliment. When you have the confidence and presence of mind to recognize others for their hard work, you say a lot about your character and professionalism. Lady Gaga Career Takeaway #3: Complimenting others improves your professional credibility. Lady Gaga Proves the Following The one thing you can say about Lady Gaga is she proves we can all build a powerful personal brand on our own terms – and earn respect for it too. Using the tips above, Lady Gaga has turned her talents, tenacity and good timing into one of the most recognizable personal brands in the world. So, love her or hate her, the reality is, as a career coach she can teach us all a few things about career development. Now, Let’s Put Gaga’s Approach into Practice If you're one of our CareerHMO.com members, this is a simple reminder you already have your very own group of talent agents (a.k.a. career coaches) to help you define and promote your personal brand. We know it can be hard to figure this out on your own. Even the mega-stars have entourages of people helping them, right? That’s why you should continue to work with us to ensure you are sending the right message. J.T. O’Donnell is the founder of CAREEREALISM.com and CEO of CareerHMO.com, a web-based career development company. Image from s_bukley/Shutterstock
September 08, 2011
TikTok, the popular social media platform that allows users to make and share short-form videos, is not just for individuals looking for funny and entertaining content. It's also an amazing opportunity for employers to step up their employer branding efforts and engage with job seekers in a new and exciting way.
If your company hasn't considered using TikTok for employer branding, or you're on the fence about it, here are three reasons why you should incorporate TikTok into your employer branding efforts today.
Reach A New Audience
Think about your current employer branding strategy. You're probably reaching a pretty consistent audience in the various channels where you post and share content about your company. With TikTok though, you could reach a new audience every single day.
Depending on factors like hashtags, video content, and the sound you use, your videos will reach the audience most likely to interact with them, due to TikTok's insanely accurate algorithm. For example, if one day you post a funny video about your product to promote it and get people thinking about your brand in a new way, that video will reach users who have liked similar videos and content in the past. And then if on another day you post a video about your company's unique employee benefits, and mention that you're hiring, that video will likely reach a completely different audience, one that's full of job seekers.
Connect With A Younger Generation Of Talented Workers
Reaching a new audience might also mean connecting with younger job seekers. Although TikTok is for everyone, the vast majority of users are between the ages of 16-24. This means millions of recent college grads are using the platform—and are probably looking for their first "real" job out of school at the same time. Wouldn't you love to connect with young and talented job seekers and attract the right candidates to your open positions?
This younger generation is Gen Z, and in order to gain their attention and show that your company is modern and can keep up with the times, a TikTok account is almost essential. Nobody wants to work for a boring and outdated company! Think about how you can connect with a younger generation of talented workers with your current employer branding strategy. If there's some room for improvement, give TikTok a try.
Attract Job Seekers With Fun & Educational Content
The content you create on TikTok is what will determine how successful you are at achieving your employer branding goals. At the end of the day, TikTok is a great opportunity to attract job seekers who otherwise might not have thought about applying to your company for a job if they hadn't seen your videos or connected with your company in some way on the social media platform.
To attract job seekers, create fun and educational videos about your company, highlighting employee benefits, company culture, and unique job opportunities. Interact with commenters and followers. Consider what a job seeker's impression of you would be if they stumbled across one of your videos and checked out your profile. Is your company relevant? Why would someone want to work for you? What makes you stand out from other employers? Think about these questions when you add TikTok to your employer branding strategy to ensure your content is helping you attract job seekers.
As an employer, you need to stay on top of your employer branding strategy, using every tool out there to your advantage, or else other companies will attract more job seekers and you'll miss out on talented professionals of all ages. If you were unsure about the importance of TikTok in your employer branding strategy before, we hope this article motivated you to give TikTok a try. You'll attract the right job candidates (and have a lot of fun, too!).
Could your employer branding strategy use a boost? We can help!
Check out our employer branding services today and start attracting the right talent to your organization!
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In this article, I'll provide you with an analysis user guide, complete with templates and examples and, most importantly, how to leverage this analysis during your strategic plans.
What Analysis Tools Should I Use?
There are tons of business analysis models that can help you better understand your business, but some of the most effective ones are the SWOT and PESTLE strategic analysis models.
SWOT stands for:
Strengths and weaknesses represent your company's internal environment—things that are happening now. They represent things that you have control over and can change.
Opportunities and threats represent your company's external environment—things that are happening in the future. They are things going on outside of your company and are not something you can control or change.
A PESTLE analysis can be done in conjunction with a SWOT to more deeply analyze the external section in the SWOT. It is more valuable than SWOT for longer term strategic plans. PESTLE stands for Political, Economic, Social, Technological, Legal, and Environmental.
- POLITICAL: Government policy, corruption levels, trade controls, import and export restrictions, taxation changes
- ECONOMIC: Exchange rates, disposable income levels, interest rates, unemployment rates, wealth distribution
- SOCIAL: Education levels, population growth rate, religious harmony, attitude towards health, social welfare programs, generational shifts
- TECHNOLOGICAL: New technology considerations, internet penetration, access to basic infrastructure, software privacy, technology competency of workforce
- LEGAL: Tax laws and regulations, labor laws and firing policies, copyright and anti-piracy laws
- ENVIRONMENTAL: Weather patterns, attitude towards recycling, attitude towards organic and green products
SWOT and PESTLE are simple tools that, when combined, provide a complete picture of your business environment for an effective strategic planning process.
Here are downloadable free templates and examples to get you started.
SWOT ANALYSIS TEMPLATE