Want to boost your marketability on LinkedIn – without spending hours navigating the site? Trying to get employers to notice your skills or get closer to a key contact? There are many ways to promote yourself on LinkedIn and use your network wisely. Some require a significant investment in time, while others (like these LinkedIn hacks) are your shortcut to better LinkedIn results. Here are seven important, simple-to-implement strategies that can give your job search a boost on LinkedIn:
1. Distinguish yourself from all the other John Smiths.Frustrated by trying to stand out on LinkedIn, but you have a common name? There are a few ways to improve, if not outright resolve, this problem. Place your name in your Summary section as part of a “signature block," using your name and adding your e-mail address. By doing this, you'll resolve three problems at once: bumping up your findability for your too-common name, achieving greater findability when someone knows your occupation or job title, and helping you be more easily contacted by employers. Your signature block should look like this (and you can further personalize it with a phone number, if you want to share it publicly):
I welcome connections at firstname.lastname@example.org. John Smith Engineering Manager, IBMInsider Hack: The Interests section is heavily indexed on all fields. You can add a paragraph that shows your professional interests, followed by your “signature block" data or your name (“I'm interested in furthering my engineering career in management roles. John Smith, IBM"). Either way, your too-common name will get a little less common on LinkedIn.