Why are we even talking about social media in the context of job search? Simple! Recruiters are using social media to find talent. In fact, several surveys in the last few years point to a very high percentage of recruiters using social media. Adding to this trend, LinkedIn's API has now made it even easier for recruiters to access fresh talent via some powerful recruiting software tools. My philosophy is if you want to make a sale, step into the shoes of your customer. Translation: If you want to land a job, understand how recruiters do their jobs. Then adjust your job search strategy so that you pop up on their radar. The shift here is that LinkedIn's own search capabilities are being used less as more advanced technologies emerge, making recruiting much easier for professionals. If you are still keyword packing, get with the program. LinkedIn is a whole different animal. Keyword packing and most of those SEO tricks for your LinkedIn profile are yesterday's news. There are four main elements that you now need to optimize for. And they are much different then before. (Yes, these are even new updates since my book, Job Searching with Social Media for Dummies came out. 1. For the Passive Search: Bigger IS Better When you look at software such as Bullhorn Reach, you'll notice that primed candidates pop up based on the user's own social network. This means that if you are connected to that recruiter, and you just lost your job, added a hot job title, or otherwise did something to your profile, you'll pop up. Don't believe me? Watch this YouTube video and pay particular attention to minute 1:50. Many of these advanced social recruiting tools deliver search results for the recruiters based on that person’s individual network. Yep. Essentially, if you are not in a recruiter's network, you are not likely to show up in search results. So how many recruiters do you have in your network? 2. Location, Location, Location Another essential factor in whether or not you come up in a recruiter's search is your LinkedIn profile location. It would be a mistake to be too general (like “USA”), but it would also be a mistake to enter your current location if you want to move. If you are looking for a job in Nevada (god knows why!) and you live in North Carolina (okay, lots of sun too), you need to put your DESIRED location in your LinkedIn profile – even though you don't currently live there. Think about how a job board works. You are asked two things: where you want to look for the job and what you want to do. Right? This is exactly how recruiters use their specialized software. They get hired to fill positions, or they are corporate recruiters and are looking for local talent. So they use zip codes to filter names from their list. Be sure your LinkedIn location settings are where you want them to be. 3. Skills to Pay the Bills Did you remember getting an email from LinkedIn a while ago asking you to fill in your Skills for your profile? I'll bet you did, but you probably deleted it with your spam. That was a mistake. Here's why: “Skills” in LinkedIn are set up like tags. You can have multiple skills to tag yourself with, but you can have only one or two industries and only one job title. Many software packages include a skills filter for their LinkedIn searches. Why? Because when a company or hiring manager talks to a recruiter, they aren't always writing clear job descriptions. Often, recruiters have to write or re-write the job description or even guess at what type of person is needed to fulfill a role. So all they have to work with is a list of random skills and they need to go out there and find people with those skills. Remember in the movie Taken, with Liam Neeson? When they kidnap his daughter, he says, "I have a very particular set of skills, skills I've acquired over a very long career." Well, go to your LinkedIn profile and tell the world what very particular skills you have acquired over your career. Joshua Waldman helps frustrated job seekers leverage social media to find work FAST! He is the founder of CareerEnlightenment.com and the author of the new book, "Job Searching with Social Media for Dummies." Sign-up » for his newsletter today and get access to his exclusive training videos for FREE. Read more » articles by this approved career expert | Click here » if you’re a career expert Find out image from Shutterstock
The successful business manager needs skills and talent.
Managerial skills can easily be developed as time passes through experience, mentoring, and training. However, when referring to natural talent, this is definitely something that cannot be obtained.
Productive companies will always invest a lot of money in developing and identifying truly effective managers. If this is the type of job that you are after, you should know that the following traits are necessary.
You Must Have Great Leadership Skills
This is one crucial attribute that so many managers actually lack these days.
Most companies will promote those employees that have great individual results. The problem is that a really good salesperson will rarely be a really good manager. The true leader will always be able to inspire trust, delegate responsibility, and provide direction. A manager won't be a "leader" if they cannot perfectly perform these three tasks.
While leadership skills can be gained in time, the innately talented manager will actually be able to gain all that he or she needs to be a true leader in a short period of time. This is something that is a lot more important than what many believe at the moment. Every single successful business manager out there is a leader who takes the team he or she manages and makes it work better, faster, and more effectively.
You Need To Have A Clear Communication Strategy
It is very important for the manager to have really strong communication skills. It is not enough to show that you appreciate your employees. You need to properly highlight what you want from them so that everything can go smoothly.
The effective manager has to be able to properly decipher, understand, and then relate the vision of the organization to the employees so that productivity is maintained. If communication is ineffective, employees will not understand what the manager tells them. This can lead to so many different problems in the future, and such a chain reaction can have a devastating effect on the profit of any company.
If you need help figuring out your communication style at work, take this FREE quiz. It helps you determine your communication style, and how you can use it to your advantage in the workplace.
You Must Have The Ability To Adapt
This is something that makes him/her really effective at the job. If the manager can adapt to the circumstances that are unexpected, the entire team will achieve more success in the future. This also means that a successful manager has the necessary creative thinking skills to find a new solution to any problem that may appear.
You Need To Focus On Developing Your Team
You cannot have employees that remain still when referring to the skills that they have. Any financial blog on the internet will tell you that an effective manager will make sure that employees improve and that they become better at the job that is done.
Developing other people basically involves cultivating talents and then motivating them to channel gained talents towards increasing productivity.
You Have To Build Relationships
It's a shame to see that there are still managers who do not understand the importance of networking. A manager needs to establish good relationships with potential clients and employees. Those employees who feel they are valued will always be more effective and will put in the extra effort that can bring in better results at the end of the day.
When building a relationship with an employee, it is really important that the manager showcases empathy and trust in the ability of the team. This is something that helps everyone enjoy working under the guidance of the specific team leader. Make sure that you know as much as possible about the employees—their strong points, and their weak points.
You Need To Constantly Develop Your Skills
The effective manager is the one who knows the problems that he or she has and constantly works on solving them. Career development is a huge part of career success in this job and in any other job. You need to develop in order to be able to lead employees.
If you remain at the same level, the entire team remains at the same level. That manager that continues to grow will eventually learn how to use the above-mentioned natural talents in order to make the team work flawlessly and even encourage the employees to do the same thing.
The manager who never develops is basically bound to eventually lag behind as he or she cannot adapt to the market. This and adaptability go hand-in-hand. You cannot have one without the other.
Try to improve as much as possible with every single project that you do and always be truthful to yourself about the flaws that you have. Work on them as soon as possible and your team members will see that you put in the effort to change.
It is so much harder to be an effective manager than we think. There is this belief that you can simply learn how to be a great leader in college. This is definitely not the case. Many of the really successful managers from around the world did not have formal training. You need to be sure that you constantly grow. That is, most likely, the most important trait to have if you want to be a great leader.
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This article was originally published at an earlier date.