Building customer loyalty and strong customer retention is getting harder and harder. The customer has raised the bar, set new rules and expects the unexpected! Pay attention! Losing customers today is swift, fast and constant!
I have recently been dealing with the DMV, discount travel sites, airlines, car companies, corporations and organizations that make it impossible for me to consider promoting them in a testimonial way. They completely time sucked me and it was anything but a colossal waste of time. GRRR...
Why put phone numbers on the site when they are always busy?
I stayed on hold as an experiment for 45 minutes and then a recorded message came on that said “they were not there” and to call back another time!
Why refer people to another site when they don’t know anything and then they refer you back to the site you came from?
Here are seven simple, basic and time tested practices that can make customer experiences pleasant and effective, even for state, county, government and corporate companies and turn them into testimonials relationships.
First impressions. Make sure whoever greets customers, answers the phone, or fields any interaction is pleasant, courteous and positive.
Faster delivery and response. How impressive and unexpected is speed in responding to and helping customers? Yes, it’s an investment in training but it pays off big time.
Real people real conversations. People crave real people, in their own country to speak to when they have a question or problem. Stop the insanity of thinking we are OK with anything but.
The bar tender principle. Know something about your customer either before or during the interaction, so we don’t have to re-tell the issue or story. Keep your files updated on prior conversations.
Enjoying this article? Here are 9 flawless reasons to subscribe to our blog.Anticipate needs and wants. Noticing a pattern to your inquiries and complaints? Fix them, look into them, research them before they happen again.
Consistent brand and customer service language. Again, train your people to consistently know anything and everything they need to about your company, products or services or have someone designated who does.
Right people for the team. Don’t just put bodies in seats, on the phones or out in the field. At least make sure they have some appreciation for what you do, what you sell and why you are in business. Trust me, we know!
Who are the companies that consistently impress you with how they serve you and why?
Who fails the test and why?
What are some of your practices that build testimonial relationships?
[This article was originally posted on an earlier date]
Deborah Shane is the chief motivator, educator and catalyst of the professional development consulting company, Train With Shane. Read more » articles by this approved career expert | Click here » if you’re a career expert Photo credit: Shutterstock
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Finding a job during the holidays is no easy task. You have to navigate vacations, slow hiring processes, and increased competition. Yet with the right strategy, it can be done.
This time of year offers special opportunities for job seekers. Holiday networking events, for example, can be great chances to meet professionals you might not encounter otherwise. Additionally, some employers are still eager to fill positions before budgets reset or headcount is finalized in the new year, making it a prime time to stand out with a strategic approach.
Here are five ways you can stand out from the competition this holiday season and find a job before the end of the year.
1. Showcase The Right Skills On Your Resume
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When updating your resume, focus on aligning your experience with the specific demands of the industry. Go beyond just listing responsibilities; dig into job descriptions to identify the core skills that consistently appear for your target roles. By tailoring your resume with these keywords, you not only capture the attention of hiring managers but also boost your chances of passing applicant tracking systems (ATS), which are often programmed to scan for these key terms. It's all about keywords!
During the holiday season, hiring managers are often managing tight timelines and high demands, making it crucial for candidates to demonstrate that they’re ready to hit the ground running. Highlighting industry-relevant skills shows you're not only familiar with the landscape but also equipped to make an immediate impact. Be sure to include examples of how you've leveraged these core strengths in previous roles to support team goals or tackle challenges (aka quantify your work experience). The holidays are hectic, so share with the potential employer how you'll be a positive addition to the team by leveraging your strengths and emphasizing your value as a business-of-one.
2. Dress The Part
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Don't underestimate the power of a great first impression. Dress for the interview in professional attire. Even if the job description mentions a casual dress code, such as jeans and a sweatshirt, it’s essential to show respect for the employer by dressing in a way that demonstrates your commitment to making a positive impression. Wearing attire that reflects your professionalism shows you care about how you're perceived and the impression you leave on others.
Not sure what to wear? We recommend dressing conservatively in clothing one level above what the current employees at the company are wearing. You want to look professional, but not like you don't fit in with the workplace culture.
3. Show Your Connection To The Company
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Employers like to hire candidates who have a passion for what they do. Why? Because when people are passionate about their work, that enthusiasm often translates into a higher level of commitment, creativity, and productivity. This intrinsic motivation can lead to consistently strong performance and a positive impact on the team and company as a whole.
In your disruptive cover letter (and during your job interview), demonstrate how and why you admire the company. Highlight what you love most about their products and services. Give examples of how you have personally used them in your own life with success. The more you can show them you understand and respect the business, the more likely you'll impress the hiring manager and move forward in the interview process.
4. Demonstrate Your Value
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It's important to remember that you're a business-of-one, and you're trying to sell the service you provide as a business-of-one to employers (the customers who will be paying you for the service).
To find a job during the holidays, you must adequately demonstrate your value as a business-of-one and highlight your strengths and the specific benefits you bring as a potential employee throughout the hiring process. How do you do this? Well, make sure to quantify your work experience on your resume. Use numbers to showcase your accomplishments. Clearly state how you'll make or save the company money with your employment. Do this, and you'll easily become one of the top candidates for the position.
5. Express Gratitude
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The holidays are busy for everyone. When you're applying for jobs during the holiday season, keep gratitude in mind. This positive mindset not only helps you stay resilient but also shines through in your applications and interviews, leaving a memorable impression on potential employers.
After every job interview, always send a thank-you note. It's just the polite thing to do, and you'll score more points with the hiring manager. Even if you get rejected, or never hear back about a position, make sure you send an email thanking the employer for the opportunity and wish them the best of luck with finding the right job candidate.
Don't be bitter. Be gracious. You never know what will happen in the future. You might want to apply for another job at the company down the line. So, don't let your frustration get the best of you. Remember: If you get rejected, they didn't say, "No, not ever." They just said, "No, not today."
A successful holiday job search depends on a solid strategy. Follow the guidelines above and land a job this holiday season!
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