3 Questions an Executive Brand Must Answer

Executives often ask me, “What are the elements, or steps to a great Executive Brand?” Well, there is a checklist I use to make sure the executives I work with have all the bases covered. But, before we can start building their Executive Brand online, we have to strategize on their core messaging. This is where I see most executives miss the mark.

Your Executive Brand Answers 3 Questions

In this article by Forbes, top executive recruiters (a.k.a. the headhunters that get you in front of the best career opportunities), all agreed in order to get the job, it comes down to being able to answer three questions well in the interview.
  1. Can you do the job?
  2. Will you love the job?
  3. Can we tolerate working with you?
Ironically, those are the same questions that should be answered in an executive brand campaign.

Showcasing Emotional Intelligence (EQ) is the Key!

Now that we have online resources like blogging, LinkedIn and YouTube at our disposal, there is an expectation that we use social media tools to create an executive brand which not only shows our IQ (i.e. where we went to school) but our EQ (i.e. how likeable we are). In fact, given plenty of studies suggest emotional intelligence is a far better predictor of an executive’s success, it’s become more important than ever to demonstrate we have the right personality for the job. Social media has the capacity to show our strengths as a “likeable” leader - and that’s what leads to us getting tapped for the best roles. In short: By focusing your Executive Brand around answering these three questions above, you will ensure you are sending the right message to recruiters!

Your Next Step

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