The #1 thing an employer is looking for on your resume… Can you guess what it might be? Related: How To Create A Resume That Captures The Hearts And Minds (And Job Offers) Of Employers A title that matches the position they need? A certain school? Perhaps their alma mater? The name of an impressive past employer? Wrong. Wrong. And wrong. Sorry. The most important thing an employer is looking for on your resume, whether they’re the recruiter or the hiring manager, is... ROI. More specifically, return on investment. No matter what industry you’re in, or where your expertise lies, every hire is an investment of time and money. Every employer wants to see a return on that investment and they want it to far exceed the amount invested. If you think this only applies to hiring sales people or executives, think again. Every position brings value to the company that can be measured monetarily. How else would they be able to determine your salary or justify you on the books? To make sure you show ROI on your resume, you have to understand the bottom line returns the employer is seeking for the posted position.
How Do I Affect The Bottom Line?It’s easy to see how sales positions affect the bottom line simply because that role is to literally bring money in to the company. But every position plays a role in generating revenue. For example: A Facilities Admin keeps track of utility bills, orders supplies, and sends bills to Accounting. Accounting pays the bills, the electricity stays on, and the office supplies get delivered to employees. Having electricity and supplies enables those employees to do their work. That work includes sales, distribution, fulfillment, consulting, and all the other functions that actually bring cash into the company. So, the admin’s work is necessary for the company to have revenue.
How Do I Show ROI On My Resume?Most often an employer is filling a position in order to solve a problem, make money, save money, and/or increase efficiency. Making sure you can show your value in that area requires a few steps:
- Understand the job description
- Research the company
- Identify the “pain point” the position needs to address
- Create a compelling case that you solve that pain point.
Understand The Job DescriptionReading the job description carefully is key to presenting yourself effectively. Not every job description is created equal. Beyond the basic requirements, look for clues as to what the underlying need might be. Do they ask for expertise in specific systems? Chances are they’ve invested in an enterprise system but don’t have the right people to manage it. Does the description highlight a specific ability? They may want to grow their business in that area. Understanding the job description goes beyond seeing the basics. Look for clues that identify the real need.
Research The CompanyYou know you need to research a company when preparing for an interview, but you should actually research before you submit a resume. Questions you should be able to answer include:
- What does the company do?
- What industries do they serve?
- Are they subject to government regulations, and if so which ones?
- How large is the company? How many offices, employees, and/or customers do they have?