Does Your Resume Have Social Power? How To Get The Coveted 'Social Edge'

It seems like social media is everywhere. You can’t turn on the TV without hearing about the latest celebrity tweet. Businesses are rushing to Twitter and Facebook - even if they’re not quite sure what they stand to gain. To some, social media is refreshing and authentic. To others, it’s vapid and tasteless. But one thing is for sure: the commercial world has embraced it with astonishing speed. That includes your next employer. Social media has the ability to shape, generate, and channel “buzz” like nothing else. It helps people decide which products, services, ideas, and colleagues are worth their limited attention. The question: How can your resume benefit from the lessons about positive press businesses have learned through social media? The answer: your resume needs the “social advantage” built on genuine testimonials. All tweets and Facebook updates are tiny little testimonials. Facebook has led the way in making this clear, with the ubiquitous “Like” button and featured stories. All these tools are compelling because we are more likely to believe opinions from people we know - or at least, people we identify as “like us” - than strangers or pitch-men. When we identify someone as having an angle, that person loses credibility by the bucket. Employers know your resume has an angle: to get a job. So, how can your leverage social authority in a way that speaks to their needs... without making them feel as if it is part of a sales pitch? The key is sourcing and selecting the right kind of quotes about your past work and distributing them through your resume.


Giving Your Resume The Social Advantage

LinkedIn makes it easier than ever to collect kudos about your past job performance without the awkwardness. Through LinkedIn, it’s easy to request and trade endorsements. Supervisors, peers, and clients can get involved. But you should always collect endorsements strategically, with your end goals in mind. When your resume reaches the hiring decision-maker, that person will often forward it to peers in other departments who are impacted by the decision. That means there is already a “social network” evaluating your resume. If you’ve been in your industry for a while, you can figure out some connections: for example, a sales engineer is closely connected to IT and sales. When you know the cross-functional connections that influence the hiring decision, you can collect endorsements that appeal to each “link” in this social network. If you suspect your resume will be evaluated by operations, marketing, and finance pros, you can focus on collecting endorsements from colleagues in these areas. Then, it becomes a matter of displaying endorsements on your resume in an engaging way. Although a chronological resume is often best, you can modify the chronology of your resume so your contributions to multiple departments are obvious. I call this a “Social Advantage Resume.” Done well, with the research and crafting it needs, it calls out to decision-makers from multiple departments and shows what you offer them. That means plenty of readers with clout will “vote up” your resume.

Using Social Power Shows Innovation

One of the most common problems with resumes is even when your achievements are outstanding, your document may look and read like hundreds of others. A socially-based resume shows you are focused on the needs of the company you are applying to - that you want to work there, not just anywhere. This projects confidence! A social resume leaves a tremendous impression, but it has many moving parts: from the networking to the employer research to the visual design and strategic use of quotations. A socially focused resume is best if you know exactly what company you wish to work for and what role you want; this way, you can determine just who your readers will be. Another opportunity this kind of resume creates comes from the fact it looks and reads differently from a traditional document. Open positions may attract hundreds of resumes, and the majority look like the old “Microsoft Word resume template” documents bosses have read countless times. By emphasizing the social aspect of your career, you easily stand out from a huge crowd.

Is A Social Resume Right For You?

A social resume may not be your best bet if you are testing the waters in a field and do not have a specific goal in mind. Likewise, it’s not a practical tactic when your job search has to start right away. But if you are focused on a specific role at a specific company, finding and displaying the right quotations can make all the difference. Through the opinions of others, decision-makers are invited to feel as if they already know you; and that’s precisely the feeling that will make them eager to talk to you in person. Photo Credit: Shutterstock

If you saw our first video, you might have heard about the awkward situation one of our viewers, Diane submitted. She has recently worked with a co-worker on a group project. When it came time to present the project at a meeting, Diane let her co-worker present. While it went great, the co-worker proceed to take credit for nearly all of Diane's work. Frustrating to say the least!

SHOW MORE Show less

In this week's episode of "Well This Happened", we want to know what you would do if your co-worker took credit for the work you did...right in front of your colleagues AND boss!

We want YOU to be the career coach and tell us which one is the RIGHT answer!

Think you know? Vote below, and stay tuned for later this week when we announce the right answer (and why the other ones are wrong).

SHOW MORE Show less

If you saw our first video, you might have heard about the awkward situation one of our viewers, Cam submitted. He's been working at a job for awhile, but recently overheard a hiring manager making fun of a candidate with autism right after an interview-not only awkward, but VERY unprofessional!

SHOW MORE Show less

In this week's episode of "Well This Happened", we want to know what you would do if witnessed a hiring manager at your organization making fun of a candidate who they had just interviewed who had autism.

We want YOU to be the career coach and tell us which one is the RIGHT answer!

Think you know? Vote below, and stay tuned for later this week when we announce the right answer (and why the other ones are wrong).

SHOW MORE Show less

Starting a family is one of the biggest milestones in a person's life. It's in those first few months when a parent can really bond with their newborn and make lifelong memories. However, for some new dads, it can be difficult to juggle being a new parent while remaining dedicated to their career.

Fortunately, some companies have generous paternity leave policies that give new dads the ability to take time off of work to stay home with their child.

SHOW MORE Show less

There are LOTS of questions around resume dos and don'ts. There's so much advice out there that it can be overwhelming to try and figure out what's the correct answer.

During our weekly live Office Hours on YouTube, two of our coaches, Ariella Coombs and J.T. O'Donnell, answer questions live from viewers related to their job search, career success, on the job situations and more.

We complied a simple list of what we find to be the most common questions our coaches get about resumes. We hope you find this helpful.

Let's start with the basics...

SHOW MORE Show less

Back in March, we made the hard decision to change our private Facebook group of over 37 THOUSAND members to a fee-based only platform.

SHOW MORE Show less

In this week's episode of "Well This Happened", we want to know what you would do if a recruiter called you a day EARLY for your phone interview (and you were NOT PREPARED!)

We want YOU to be the career coach and tell us which one is the RIGHT answer!

Think you know? Vote below, and stay tuned for later this week when we announce the right answer (and why the other ones are wrong).

SHOW MORE Show less