Take Your Time Developing Your Personal Brand

Rome wasn’t built in a day. The same concept applies to your personal brand, reputation, or business.

Trying to rush it, bombard people with it, and be too much in people’s way is NOT going to make them notice you faster or get them to buy more consistently. In fact, think about all the e-mails and newsletters that you now block, delete, and unsubscribe from. People tell me all the time they are only following and getting e-mails from people and companies that really connect with them and provide them with timely information they want and need. There are some really great professionals and companies who I like and admire but I just don’t want daily e-mails. Those relentless reminders, repeated offers, reframed messages, reminders about offers ending, multiple articles just posted on their sites? What’s the best practice here and does this help or hinder brand development and recognition? Just when I think I’ve gotten through all of these another slew of them downloads into my browser. I am really exhausted trying to keep up aren’t you? More and more people I am speaking to are putting new boundaries on e-mails and e-mail marketing. We know how important and effective e-mail marketing is but how often and for what reason do we need to be sending them? I am on my social platforms a few times per day, post two to three blog articles weekly at DeborahShaneToolbox.com, as well as write for several other business, career, and marketing sites and try to send a dedicated, purposeful e-mail out to my permission based e-mail list once per week. How much more do I need to be out there to grow my brand and authority? I believe the consistency of your activity, length and content of your messages and finding just the right frequency develops a brand organically over time. No need to rush it or bombard people with it. Let it unfold. Practice your craft and follow the current.

Related Posts

3 Examples Of Great Personal Branding 5 Things To Fix Before Your Resume Leaves Your Desk The Perfect Recipe For A Great Personal Brand Photo Credit: Shutterstock

When most people think of Nike, they think of shoes, retail stores, and, of course, athletes. That's all true, but there's more. Behind Nike's walls, you'll find the doers and thinkers who design, create, and innovate every day. There are also data scientists who discover and leverage athlete insights to create the future of sport.

You might be surprised to learn about the impact you can have in Data & Analytics at Nike versus at a major tech giant. Nike employees get to work on a wide array of challenges, so if you're obsessed with math, science, computers, and/or data, and you love sport, these stories may inspire you to work at Nike.

SHOW MORE Show less

Employee loyalty is something every company longs for. It's estimated employee turnover costs as much as 130-200% of an employee's salary. When a talented, knowledgeable, trained employee leaves, it's bad for business. And, when lots of them leave, it can be the kiss of death.

SHOW MORE Show less

If you saw our first video, you might have heard about the interview situation one of our viewers, Remi submitted. He was in an interview and was asked the question: How many cows are there in Canada right now? - What a weird question but this is a technique that some hiring managers are using these days.

SHOW MORE Show less

If you saw our first video, you might have heard about the awkward situation one of our viewers, Kevin submitted. He is a college student who's working a part time job to make ends meet. The manager/owner of the company has become a micro-manager who watches him work on camera and reads his company emails. A bit over the top wouldn't you say?

SHOW MORE Show less

All work and no play can create a tense and unwelcoming environment. Studies have shown that employers that offer additional perks have employees that are happier and more loyal to their place of employment. If you are looking for an employer that acknowledges how important it is to give its employees a place to de-stress and bond with their co-workers, check out these companies!

SHOW MORE Show less

In this week's episode of "Well This Happened", we want to know what you would do if you worked for an owner who micro-manages you my watching you work on camera and reading through your company emails.

We want YOU to be the career coach and tell us which one is the RIGHT answer!

Think you know? Vote below, and stay tuned for later this week when we announce the right answer (and why the other ones are wrong).

SHOW MORE Show less