Top 4 Keyword Sources For Your Personal Brand

I’m often asked, “If I need nouns, how do I know what nouns to use?” Related: 3 Quick Tips For Keyword Optimizing Your LinkedIn Profile Your personal brand is crucial, but how do you know what keywords to use? Here is a simple list of great keyword sources for your personal brand.


1. Your Brain

I’m not being cheeky by saying that. I think we often overlook our own common sense because the online tools are so convenient. Sit down with a blank paper and come up with as many industry specific nouns as you can. Don’t judge what happens, now is the time to get as big a list as possible. Later, we’ll hone it down.

2. Job Descriptions

I always tell people job boards are good for at least one thing… finding job descriptions to mine for keywords. Companies will often (not always) include the keywords they look for when screening resumes in the descriptions. Find 5-10 related job descriptions (doesn’t matter what location) and pick out the nouns that seem to be recurring. Add them to your list.

3. Occupational Outlook Handbook

The United States Bureau of Labor Statistics publishes a book every year called the, “Occupational Outlook Handbook,” which you can download for FREE. It lists out job descriptions for each category of job. Find your job description and mine for nouns to add to your list.

4. Your Top 10

Now that you have a long list of words, and you have a sense of how popular those words are it’s time to cross off the ones that wont work and keep the ones that will. I like to have a top 10 list. Ten is an easy number to manage and to keep in mind while writing your profiles. Good luck and please let me know how your keyword research is going in the comments below! This post was originally published at an earlier date. Photo Credit: Shutterstock

When most people think of Nike, they think of shoes, retail stores, and, of course, athletes. That's all true, but there's more. Behind Nike's walls, you'll find the doers and thinkers who design, create, and innovate every day. There are also data scientists who discover and leverage athlete insights to create the future of sport.

You might be surprised to learn about the impact you can have in Data & Analytics at Nike versus at a major tech giant. Nike employees get to work on a wide array of challenges, so if you're obsessed with math, science, computers, and/or data, and you love sport, these stories may inspire you to work at Nike.

SHOW MORE Show less

Employee loyalty is something every company longs for. It's estimated employee turnover costs as much as 130-200% of an employee's salary. When a talented, knowledgeable, trained employee leaves, it's bad for business. And, when lots of them leave, it can be the kiss of death.

SHOW MORE Show less

If you saw our first video, you might have heard about the interview situation one of our viewers, Remi submitted. He was in an interview and was asked the question: How many cows are there in Canada right now? - What a weird question but this is a technique that some hiring managers are using these days.

SHOW MORE Show less

If you saw our first video, you might have heard about the awkward situation one of our viewers, Kevin submitted. He is a college student who's working a part time job to make ends meet. The manager/owner of the company has become a micro-manager who watches him work on camera and reads his company emails. A bit over the top wouldn't you say?

SHOW MORE Show less