By CAREEREALISM-Approved Expert, Rosa E. Vargas The value of your tweets. Now that you have set up your Twitter account, what do you tweet in order to get closer to an actual job lead? There are many steps you can take to job search via Twitter but in this blog post I will focus on your tweets' content because a great tweet can propel you closer to a job -- a bad tweet can help you lose the job you currently have…AND QUICKLY! Micro blogging as part of your job search toolkit. Project and strengthen your professionalism, brand, and expertise. If you provide valuable and spot-on content, you will gain influential followers. If your Twitter "followers" find your content useful and insightful, they may recommend others follow you or better yet (RT) re-tweet you, helping you expand your reach and networking possibilities. Don't tweet anything you would not say in person to your future boss. For some odd reason people share more than they should via their tweets. You should be even more cautious because what goes online stays online, forever! Be tactful and remember employers will Google you! Stay on topic and provide useful content. Say you are seeking employment as a Pediatric RN, stay on that subject. Tweet about an article you wrote regarding healthcare, your thoughts on excellent pediatric care, provide advice, and share links to interesting on-topic blog posts. You may even tweet a job lead you did not pursue. Don't. Please. Don’t start tweeting about…say…your trip to the grocery store or about your romantic relationships. (I know the little Twitter box request “What’s happening” but don’t literally answer that!) Sure, engage in conversation but at all times be cognizant of what you’re discussing. Incorporate keywords in your tweets. Include jargon/keywords specific to your target industry. Your tweets will become pages on the Internet and so be sure to optimize your job search tweets for the web. What are keywords? Keywords are industry-specific nouns and noun phrases such as tech skills and job titles. However, perhaps the most imperative reason for incorporating keywords in your tweet is so…your tweets help shape or fortify your expertise! Hash tags. Adding a hash tag (#) to your industry keyword (e.g., #nurse, #CEO, #sourcing manager, etc.) will help professionals within your industry find you when they conduct an on-topic search. Sample Keywords and Hash Tags in Tweets: #Nursing advice: age-appropriate bedside care is even more important when dealing with #pediatric patients. #Sales #management: a client-focused presentation is the key in closing deals in a tough economy. #Webdesign: beautiful layouts that are also search engine friendly are essential for great #SEO. You should aim to keep tweets even shorter than the allowed 140 characters in order to encourage re-tweets (RTs). If someone does not have to edit your tweet in order to re-tweet it, then that person is more likely to! More RTs means more people will learn you are job searching. Enjoying this article? You could get the best career advice daily by subscribing to us via e-mail. Re-tweets brand you too. Once you RT a message, this tweet becomes part of your Twitter stream, so be selective. What you choose to re-tweet demonstrates your thought process, your decision-making, and illustrates what captures your attention. (I know, Twitter is supposed to be fun, but creating career opportunities in such a challenging job market is work...and a strategic endeavor.) Tweet your resume in moderation. Yes, you are on Twitter to job search -- I understand. Yet, don’t tweet your resume with every other tweet. Hold back a bit. Find folks to follow, share tweets, gain followers, network, re-tweet others, and then tweet your resume once a week and ask others to RT it. People help those they like -- not those that annoy them or seem blatantly opportunistic. It is “social” networking so please implement social etiquette. The ideal situation would be for you to provide a link from your Twitter bio to your resume (on LinkedIn or VisualCV.com) and as you tweet brilliant information, engage your ‘tweople,’ become valuable to your ‘twittersphere,’ your ‘followers’ will be interested enough to click on that link to your resume. Twitter is just one tool. Twitter is one method for you to go about networking and creating your own job opportunities. Twitter is another channel for you to expand your reach and concurrently build or reinforce your brand as an expert. Don't ever sit back and wait for someone to magically tweet a great lead for you. Just like your resume, cover letter, and other career marketing tools -- Twitter is just one tool. Did you enjoy this article? Read more articles by this expert here. Rosa Elizabeth Vargas is a job search strategist who is Quadruple-certified as an (MRW) Master Resume Writer, (CERW) Certified Expert Resume Writer, (NCRW) Nationally Certified, and (ACRW) Academy Certified Resume Writer. Additional qualifications include job search coaching and social media consulting. She has been helping job hunters since 2003 as owner of Creating Prints Resume Service, leveraging an accomplished 10-year career background as a Leader/Senior Manager, which included interviewing, hiring, training, and building strong and competent teams. You can find her on Twitter at @resumeservice. The photo for this article is provided by Shutterstock.
April 09, 2010
TikTok, the popular social media platform that allows users to make and share short-form videos, is not just for individuals looking for funny and entertaining content. It's also an amazing opportunity for employers to step up their employer branding efforts and engage with job seekers in a new and exciting way.
If your company hasn't considered using TikTok for employer branding, or you're on the fence about it, here are three reasons why you should incorporate TikTok into your employer branding efforts today.
Reach A New Audience
Think about your current employer branding strategy. You're probably reaching a pretty consistent audience in the various channels where you post and share content about your company. With TikTok though, you could reach a new audience every single day.
Depending on factors like hashtags, video content, and the sound you use, your videos will reach the audience most likely to interact with them, due to TikTok's insanely accurate algorithm. For example, if one day you post a funny video about your product to promote it and get people thinking about your brand in a new way, that video will reach users who have liked similar videos and content in the past. And then if on another day you post a video about your company's unique employee benefits, and mention that you're hiring, that video will likely reach a completely different audience, one that's full of job seekers.
Connect With A Younger Generation Of Talented Workers
Reaching a new audience might also mean connecting with younger job seekers. Although TikTok is for everyone, the vast majority of users are between the ages of 16-24. This means millions of recent college grads are using the platform—and are probably looking for their first "real" job out of school at the same time. Wouldn't you love to connect with young and talented job seekers and attract the right candidates to your open positions?
This younger generation is Gen Z, and in order to gain their attention and show that your company is modern and can keep up with the times, a TikTok account is almost essential. Nobody wants to work for a boring and outdated company! Think about how you can connect with a younger generation of talented workers with your current employer branding strategy. If there's some room for improvement, give TikTok a try.
Attract Job Seekers With Fun & Educational Content
The content you create on TikTok is what will determine how successful you are at achieving your employer branding goals. At the end of the day, TikTok is a great opportunity to attract job seekers who otherwise might not have thought about applying to your company for a job if they hadn't seen your videos or connected with your company in some way on the social media platform.
To attract job seekers, create fun and educational videos about your company, highlighting employee benefits, company culture, and unique job opportunities. Interact with commenters and followers. Consider what a job seeker's impression of you would be if they stumbled across one of your videos and checked out your profile. Is your company relevant? Why would someone want to work for you? What makes you stand out from other employers? Think about these questions when you add TikTok to your employer branding strategy to ensure your content is helping you attract job seekers.
As an employer, you need to stay on top of your employer branding strategy, using every tool out there to your advantage, or else other companies will attract more job seekers and you'll miss out on talented professionals of all ages. If you were unsure about the importance of TikTok in your employer branding strategy before, we hope this article motivated you to give TikTok a try. You'll attract the right job candidates (and have a lot of fun, too!).
Could your employer branding strategy use a boost? We can help!
Check out our employer branding services today and start attracting the right talent to your organization!
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In this article, I'll provide you with an analysis user guide, complete with templates and examples and, most importantly, how to leverage this analysis during your strategic plans.
What Analysis Tools Should I Use?
There are tons of business analysis models that can help you better understand your business, but some of the most effective ones are the SWOT and PESTLE strategic analysis models.
SWOT stands for:
Strengths and weaknesses represent your company's internal environment—things that are happening now. They represent things that you have control over and can change.
Opportunities and threats represent your company's external environment—things that are happening in the future. They are things going on outside of your company and are not something you can control or change.
A PESTLE analysis can be done in conjunction with a SWOT to more deeply analyze the external section in the SWOT. It is more valuable than SWOT for longer term strategic plans. PESTLE stands for Political, Economic, Social, Technological, Legal, and Environmental.
- POLITICAL: Government policy, corruption levels, trade controls, import and export restrictions, taxation changes
- ECONOMIC: Exchange rates, disposable income levels, interest rates, unemployment rates, wealth distribution
- SOCIAL: Education levels, population growth rate, religious harmony, attitude towards health, social welfare programs, generational shifts
- TECHNOLOGICAL: New technology considerations, internet penetration, access to basic infrastructure, software privacy, technology competency of workforce
- LEGAL: Tax laws and regulations, labor laws and firing policies, copyright and anti-piracy laws
- ENVIRONMENTAL: Weather patterns, attitude towards recycling, attitude towards organic and green products
SWOT and PESTLE are simple tools that, when combined, provide a complete picture of your business environment for an effective strategic planning process.
Here are downloadable free templates and examples to get you started.
SWOT ANALYSIS TEMPLATE