A lot of unemployed job seekers don't realize they are positioning themselves the wrong way to hiring managers. They approach job searching as a “vitamin" instead of an “aspirin" – which makes them less desirable to employers. (I wrote an article about why you need to be the aspirin for LinkedIn - click here to read it.)
Unemployment Quick Tip: Aspirin = Pain ReliefWhen a company decides to hire for a job, they are making a major financial investment. They don't do that for fun. They do it because they are in pain and need someone to alleviate the pain – like an aspirin. As a job seeker, you job in the hiring process is to identify the pain and show how you can relieve it better than anyone else. Saying things like, “I'm nice, easy to work with, a real team player," is something that is expected – and therefore, not valued. However, saying, “I can use my experience to streamline your processes to reduce the amount of issues you have which will save you time and money," is an aspirin, a true problem-solver. Ask yourself if you are doing a good enough job of figuring out why a company is hiring (a.k.a. what is their pain) and what you can do to alleviate it. When you focus on being the aspirin, you'll see a better response from employers!
Your Next Step - FREE WebinarAre you one of the millions of Americans who has surpassed the nine-month national average for job search? Then it's time to throw out the old and bring in the new. It's time to get back to work! Join me for a breakdown of what's not working in your job search. In this powerful session, I explain:
- Why you need to stop looking for a job in order to find work.
- How to remove the stigma of unemployment.
- Where the real jobs are and how you can find them.