A few months ago, my 10-year-old son announced that he wanted a new brand of body wash. He had been using Spiderman Berry Bubble for quite a while, so when he requested Axe Body Wash instead, I was a bit surprised. Nonetheless, I agreed, and we came home from the store with a large bottle of Axe Apollo shower gel. A few days later, we added the body spray to his collection. When I asked him why he chose this new brand, his response was “Spiderman is for little kids and, well Mom, it was time.” Related: How To Be The Brand Manager Of YOU Since that day, he has not looked back. He showers daily, smells fabulous, and I’m starting to see sparkle in his eyes and swagger in his walk. He has officially updated his brand from a little boy to a 10-year-old young man. So, if a fifth grader can identify when it is time to update his brand, so can anyone.
November 18, 2016