If you brand it will they come? While it may sound like one big field of dreams, a carefully crafted and customized branding statement will not only convey your value and define your vision, but it will also offer a unique perspective to prospective employers and hiring managers. It's all about marketing yourself in the way that is going to get you noticed and essentially get you the job.
You might be tempted to brush off personal branding as a passing trend but in reality the only thing passing by will be your dream job – that is unless you make a commitment to developing your very own personal brand. For the amount of time you spend writing and rewriting your resume it can be very disheartening to know the time spent by hiring managers reading your resume is minimal. Sorry to say, but true. That's why you need to grab their attention immediately and compel them to keep reading. The top half to third of the first page of your resume should be BAM, POW, WOW! Knock them out with your intro and they'll get back up for more. Take a look at the following examples. The first one is a non-branded objective statement seen way too often by hiring managers and recruiters. The second is a personal branding statement that clearly translates the candidate's unique value.