If you’re entering an established industry as a new person and looking at where you will get the most traction, it is wise to be strategic about it. It’s traction that leads to progress. Progress leads to the coveted freelance gig, the hot club’s stage, the entry-level position with serious growth potential, and eventually to the corner office (or the awards podium or to whatever else is your ultimate goal). Related: What's My Brand? Why It's Important To Know The entertainment industry is particularly conscious of branding. Whether referring to performers or the people behind the scenes, having a defined identity makes it easier for people to understand you and figure out where you fit into the business. Yes, you might be a multifaceted creator, performer, or professional – or simply complicated human being – but for the purposes of career growth, being definable streamlines your path to success. Talent agents are especially known for wanting to narrowly brand their clients. They want you to write six sex comedy spec screenplays so they can say, “She writes hilarious, raunchy comedy.” If you write one script in every genre, what can they say about you? “She’s a great… writer.” While that might be true, it’s not much of a pitch for your Bob at CAA to use when trying to get you writing assignments.
October 14, 2016