Build Your Brand Through Blogging

You visit us here daily and weekly, and you come back to read our articles. You tweet, share, and post them out to your communities because they bring some value to your day and life. You can build your brand through blogging using the same methods we did to be seen as an expert. As bloggers in this community, we really appreciate that. We want you to get to know us as people and professionals. How else do we build the like and trust, that paves the way for a possible professional relationship? I got serious about my blog in 2010, and write for several national websites and blogs that represent the areas I want to be known for. This blog, this team and content is important to me. The blog format and vehicle is important to me and according to all the latest 2011 research from Technorati’s Blogosphere, blogging continues to be a hot trend that is just getting started and for good reason. It can build your brand and propel your clout and authority to the top of your field fairly quickly. Content creation and content marketing are only at the beginning. We are officially a "content generation" world, so get on the train and ride with us. You don’t have to be anything more than yourself and do what you are capable of doing, but you should seriously consider adding, updating and integrating blogging into your marketing repertoire. It’s NOT negotiable if you want to be taken as a serious player. You have a personal brand but not enough people know about you? Start blogging once a week. A short well written focused article with a strong headline can be very effective. Promote it with the other social media tools you use... it will build reach. Blogging lets people learn more about you and how you help others. Write about what you know, what you are good at and how others have worked with you. Great for your branding. Blogging can get more people to recommend and promote you. When they like what you write about they usually share it with their communities and then others share it with theirs. It goes on like that. Blogging is easy to integrate with e-mail marketing and other social media. All of the social tools have easy ways to link and share. Blogging and writing gives people a glimpse into your mind and muse. Writing allows people to get up closer and more personal with you on your expertise, your hobbies, fascinations and offers them a way to share you with others! Blogging is trending strong now and will continue to. Whether you are a hobby blogger, corporation, mommy or expert, blogging is a way to share information and open a dialogue with others. Hire somebody to help you or simply commit to getting better at it yourself. It will pay big dividends. Just ask any one of us that write weekly and monthly for this blog. You have helped all of us build our brand and authority in this space. Photo Credit: Shutterstock

In this week's episode of "Well This Happened", we want to know what you would do if your co-worker took credit for the work you did...right in front of your colleagues AND boss!

We want YOU to be the career coach and tell us which one is the RIGHT answer!

Think you know? Vote below, and stay tuned for later this week when we announce the right answer (and why the other ones are wrong).

SHOW MORE Show less

If you saw our first video, you might have heard about the awkward situation one of our viewers, Cam submitted. He's been working at a job for awhile, but recently overheard a hiring manager making fun of a candidate with autism right after an interview-not only awkward, but VERY unprofessional!

SHOW MORE Show less

In this week's episode of "Well This Happened", we want to know what you would do if witnessed a hiring manager at your organization making fun of a candidate who they had just interviewed who had autism.

We want YOU to be the career coach and tell us which one is the RIGHT answer!

Think you know? Vote below, and stay tuned for later this week when we announce the right answer (and why the other ones are wrong).

SHOW MORE Show less

Starting a family is one of the biggest milestones in a person's life. It's in those first few months when a parent can really bond with their newborn and make lifelong memories. However, for some new dads, it can be difficult to juggle being a new parent while remaining dedicated to their career.

Fortunately, some companies have generous paternity leave policies that give new dads the ability to take time off of work to stay home with their child.

SHOW MORE Show less

There are LOTS of questions around resume dos and don'ts. There's so much advice out there that it can be overwhelming to try and figure out what's the correct answer.

During our weekly live Office Hours on YouTube, two of our coaches, Ariella Coombs and J.T. O'Donnell, answer questions live from viewers related to their job search, career success, on the job situations and more.

We complied a simple list of what we find to be the most common questions our coaches get about resumes. We hope you find this helpful.

Let's start with the basics...

SHOW MORE Show less

Back in March, we made the hard decision to change our private Facebook group of over 37 THOUSAND members to a fee-based only platform.

SHOW MORE Show less

In this week's episode of "Well This Happened", we want to know what you would do if a recruiter called you a day EARLY for your phone interview (and you were NOT PREPARED!)

We want YOU to be the career coach and tell us which one is the RIGHT answer!

Think you know? Vote below, and stay tuned for later this week when we announce the right answer (and why the other ones are wrong).

SHOW MORE Show less

If you caught our last video in our latest series, "Well This Happened..." you heard about the problem one of our viewers is having with their co-worker. To recap, they have a colleague that overshares a little too much, and they weren't sure how to go about addressing this. We had some great responses from our viewers on how they think our friend should handle this. Check out the answer below and let us know if you guessed right or not!

SHOW MORE Show less

Negotiating salary can be a scary, intimidating experience. However, if you go in prepared, it doesn't have to be that way - you can confidently negotiate for a salary you deserve. But how?

SHOW MORE Show less