You visit us here daily and weekly, and you come back to read our articles. You tweet, share, and post them out to your communities because they bring some value to your day and life. You can build your brand through blogging using the same methods we did to be seen as an expert. As bloggers in this community, we really appreciate that. We want you to get to know us as people and professionals. How else do we build the like and trust, that paves the way for a possible professional relationship? I got serious about my blog in 2010, and write for several national websites and blogs that represent the areas I want to be known for. This blog, this team and content is important to me. The blog format and vehicle is important to me and according to all the latest 2011 research from Technorati's Blogosphere, blogging continues to be a hot trend that is just getting started and for good reason. It can build your brand and propel your clout and authority to the top of your field fairly quickly. Content creation and content marketing are only at the beginning. We are officially a "content generation" world, so get on the train and ride with us. You don't have to be anything more than yourself and do what you are capable of doing, but you should seriously consider adding, updating and integrating blogging into your marketing repertoire. It's NOT negotiable if you want to be taken as a serious player. You have a personal brand but not enough people know about you? Start blogging once a week. A short well written focused article with a strong headline can be very effective. Promote it with the other social media tools you use... it will build reach. Blogging lets people learn more about you and how you help others. Write about what you know, what you are good at and how others have worked with you. Great for your branding. Blogging can get more people to recommend and promote you. When they like what you write about they usually share it with their communities and then others share it with theirs. It goes on like that. Blogging is easy to integrate with e-mail marketing and other social media. All of the social tools have easy ways to link and share. Blogging and writing gives people a glimpse into your mind and muse. Writing allows people to get up closer and more personal with you on your expertise, your hobbies, fascinations and offers them a way to share you with others! Blogging is trending strong now and will continue to. Whether you are a hobby blogger, corporation, mommy or expert, blogging is a way to share information and open a dialogue with others. Hire somebody to help you or simply commit to getting better at it yourself. It will pay big dividends. Just ask any one of us that write weekly and monthly for this blog. You have helped all of us build our brand and authority in this space.
Organizations are continually faced with potential emergencies (such as a power outage, fire, and pandemic) and natural disasters (such as earthquakes, hurricanes, tornadoes, and wildfires). Your organization probably has a comprehensive, documented (and tested) business continuity plan and IT disaster recovery plan. But does your organization have the third key component...an employee emergency preparedness plan?
How prepared are employees at home in the event of an emergency or natural disaster? When disaster strikes, employees will want to ensure their own families are safe before coming into the office. What happens when you’re faced with a disaster, and multiple mission-critical employees aren’t able to come in right away because they have to take care of their families first?
4 Things To Know About Building An Emergency Preparedness Plan
Your employees' priority is their family—make sure they’re ready!
I’ve worked at organizations where there wasn’t an employee emergency preparedness plan, so many employees weren’t prepared in advance. We were able to muscle through the situation, but it wasn’t as efficient as it could have been. When employees are confident that their families are safe and homes are secure, they can get to the office without a long delay. Organizations can provide some basic but critical information to empower employees so that when a disaster occurs they are more prepared.
The four basic items are:
1. There are numerous resources (including some in different languages) on the Federal Emergency Management Agency (FEMA) website and the Ready website.
- TIP #1 - Download soft copies of the FEMA and Ready resources and upload them onto your intranet on a specific "emergency preparedness" site. Or hard copies of the resources can be ordered and shipped (free of charge) from FEMA and then distributed to employees.
2. Encourage employees to make a plan. There is a wealth of information on the Ready website. This includes specific information for children, seniors, and pets, as well as a communication plan.
3. Encourage employees to build a basic disaster supply kit. They can customize the kit to meet their family’s unique needs. There is a great emergency supply list for a basic kit on the Ready website. Water and food (for at least 72 hours) are essential.
- TIP #2 - If you don’t want to buy the other suggested items all at once, you can buy them when they’re on sale.
- TIP #3 - Include cash and keep bills ≤ $20 in case they can’t provide change.
4. Various organizations sell emergency preparedness kits and items on their websites (e.g. The American Red Cross). September is National Preparedness Month so have an organization-wide campaign or event.
- TIP #4 - Have the organization purchase and give away a few backpacks in an employee drawing.
Know which natural disasters your region of the country is susceptible to, and help employees become better prepared before, during, and after a natural disaster. The more knowledge and information employees have to be prepared to ensure their own families are safe, the more likely the organization will ultimately be prepared to quickly recover when the next emergency or disaster occurs!
For more info on how to prepare your employees for an emergency/natural disaster, follow me on LinkedIn!