Headed to a networking event? Keep these tips in mind... We spend considerable time networking in person because we know it's still the most important way to build relationships with colleagues, peers and potential new customers. We pick the events we want to go to and we prepare. For bigger conferences, we spend even more time preparing for the sessions and events we want to attend, people we want to meet and build in time for random hook ups. When you return from a conference you had been planning for, sorting it all out in an organized, timely process is the key to beginning the conversion from connection to relationship. I talk a lot about the importance of blending in-person networking with social media. The importance of Integrating your personal marketing and branding activities to build reach and impact. I delivered this very content recently at XPO NYC, the largest B2B conference in the northeast. There is the planning to go, being there and the follow up, probably the most important way to leverage your RON: return on networking. There are three important things to consider after going to any in-person event but especially bigger conferences.
- Prioritize contacts
- Customize follow-up messages