Recently, I was contacted by a job hunter who wanted an update to his existing resume, a service I offer to former clients in my practice. The resume looked strikingly familiar on some level, but the name didn’t resonate. Then, it hit me: I HAD written it—but for someone else. Professional resume writers encounter this scenario all the time, and for the most part, it’s flattering to think our work is compelling enough to be copied (at least, if we can ignore the obvious part pertaining to copyright law). However, here’s what worries me when I spot a copied rendition of a professional resume (mine or anyone else’s): the copier rarely grasps the branding and building process that went behind it in the first place. Therefore, he’s doing himself a grave disservice by borrowing the format, writing style, and tone, then pasting his career story in between that of someone else.