How To Customize A Cover Letter For A Specific Job Opening

It's finally happened. After months of searching the job boards, you’ve found the job you have been waiting for. All that's left is to send in a resume and get that face-to-face interview, and the job could be yours. Related: 4 Inside Secrets To Writing A Great Cover Letter The question now is how do you make sure that your resume gets you chosen? How do you make sure that your resume is even seen? The answer: by creating the best cover letter possible.

Make The Cover Letter Specific To The Position

Recruiters, in more cases than not, spend a little time looking at a cover letter before deciding if they want to go ahead and read the resume. Your cover letter is like a sales page, and you need it to really speak to the person in charge of hiring. You need a cover letter that lets them know that you are the ideal candidate for the position and that you are more than qualified and capable when it comes to handling the job. So, how do you do it? You tailor the cover letter to the job itself. If the company has mentioned four things they are looking for in the ideal candidate, you make it clear near the beginning that you possess all four qualities or abilities and explain how or why this is true. Try to match the language the company uses in case they utilize filtering software to select potential candidates. Explain what makes you a great fit for that specific company, and make sure that you have done your research into their brand and into the way they present themselves so that the tone of your cover letter is in line with the general tone of the company itself. If a company is innovative and fun, you want to use different wording than you would for a company branded around professionalism and tradition. Tailoring your cover letter doesn't have to be a difficult process, but it should involve some research. Really get to know the brand behind the company you want to work for, and strive to create a resume and cover letter that match that brand. It not only helps you stand out, but it shows the company that you are a good fit for their ideals and their style. Your cover letter is your ticket to the next step in the hiring process—make it count! Want to know more? Here are three secrets to creating an interview-winning cover letter. Writing a compelling cover letter not your best strength? That’s OK! We can help use the strategies above and many more to create an interview-winning cover letter for you. Get the cover letter help that you need now. This post was originally published at an earlier date.

Related Posts

How To Write A Hot Cover Letter 5 Cover Letter Techniques = Spellbound Hiring Managers How To Make Your Cover Letter Stand Out

About the author

Jessica Holbrook Hernandez, CEO of Great Resumes Fast is an expert resume writer, career and personal branding strategist, author, and presenter. Want to work with the best resume writer? If you would like us to personally work on your resume, cover letter, or LinkedIn profile—and dramatically improve their response rates—then check out our professional and executive resume writing services at or contact us for more information if you have any questions. Disclosure: This post is sponsored by a CAREEREALISM-approved expert. You can learn more about expert posts here. Photo Credit: Shutterstock

When most people think of Nike, they think of shoes, retail stores, and, of course, athletes. That's all true, but there's more. Behind Nike's walls, you'll find the doers and thinkers who design, create, and innovate every day. There are also data scientists who discover and leverage athlete insights to create the future of sport.

You might be surprised to learn about the impact you can have in Data & Analytics at Nike versus at a major tech giant. Nike employees get to work on a wide array of challenges, so if you're obsessed with math, science, computers, and/or data, and you love sport, these stories may inspire you to work at Nike.

SHOW MORE Show less

Employee loyalty is something every company longs for. It's estimated employee turnover costs as much as 130-200% of an employee's salary. When a talented, knowledgeable, trained employee leaves, it's bad for business. And, when lots of them leave, it can be the kiss of death.

SHOW MORE Show less

If you saw our first video, you might have heard about the interview situation one of our viewers, Remi submitted. He was in an interview and was asked the question: How many cows are there in Canada right now? - What a weird question but this is a technique that some hiring managers are using these days.

SHOW MORE Show less

If you saw our first video, you might have heard about the awkward situation one of our viewers, Kevin submitted. He is a college student who's working a part time job to make ends meet. The manager/owner of the company has become a micro-manager who watches him work on camera and reads his company emails. A bit over the top wouldn't you say?

SHOW MORE Show less