What happens when you put in extra hours and extra effort? Does it eventually lead to a raise? No. Does it eventually lead to a promotion? No. According to a report by USA Today, the average annual raise an employee can expect to receive is 3% at best, and that’s not really a raise when you consider inflation. A report by Forbes also indicates that employees who stay at the same job for more than two years are likely to earn 50% less over their lifetime. Long long ago, employers convinced us to be loyal to them. They told us that if we worked hard and put in extra effort they would make it up to us by providing us with benefits, raises, and promotions, but history and data analysis show that that hasn’t come to fruition. This is why when at work, you should only do just enough to get by. Don’t misinterpret this to mean that you should become careless or lazy. You should always put your best foot forward, but you should never scurry to put both feet in front of each other. That’s the mentality of those who choose to work harder with zero benefit. Why? Because your hard work will not be rewarded, and lets face it, we go to work for one reason and one reason only: to pay our bills. You can not continue to allow employers to manipulate you into thinking that giving them extras and freebies is somehow going to benefit you, because it’s not. There used to be a time when an employer would ask you to work a few extra hours on occasion, but now it’s become mandatory. As a result, the Millennials were turned into a generation of latchkey kids who were raised on MTV and babysat by television and video games, while mom and dad slaved away for “the man” putting in extra hours and missing out on the precious moments of their children’s young lives. Do we really want to continue this social norm? Is this really the new normal? One thing that’s important to understand about “doing just enough to get by,” is that it’s not about being spiteful. It’s not about being anti-team player. It’s about gaining self-respect, and beyond self-respect it’s about playing the game the way the game is meant to be played. In this day and age, you don’t achieve success in your career by being the last guy/girl standing. You succeed by being the first one to the finish line, and the finish line is the front door you will be walking through on your way out as you leave one job for another. Your goal as an employee should be to gain new experiences as quickly as possible at each job you have. Those experiences should build upon your previous experiences. Once your experiences at your job become one and the same, it’s time to move on. This timeframe is generally 2-5 years, depending on your circumstances. In addition, you should be building your career the way an entrepreneur builds their business. You should be keeping a public account of your experiences (website portfolio) and you should be a relentless marketer and self-promoter. These are the new rules of the workforce. Either get with the program or get left behind to do somebody’s busy work.
TikTok, the popular social media platform that allows users to make and share short-form videos, is not just for individuals looking for funny and entertaining content. It's also an amazing opportunity for employers to step up their employer branding efforts and engage with job seekers in a new and exciting way.
If your company hasn't considered using TikTok for employer branding, or you're on the fence about it, here are three reasons why you should incorporate TikTok into your employer branding efforts today.
Reach A New Audience
Think about your current employer branding strategy. You're probably reaching a pretty consistent audience in the various channels where you post and share content about your company. With TikTok though, you could reach a new audience every single day.
Depending on factors like hashtags, video content, and the sound you use, your videos will reach the audience most likely to interact with them, due to TikTok's insanely accurate algorithm. For example, if one day you post a funny video about your product to promote it and get people thinking about your brand in a new way, that video will reach users who have liked similar videos and content in the past. And then if on another day you post a video about your company's unique employee benefits, and mention that you're hiring, that video will likely reach a completely different audience, one that's full of job seekers.
Connect With A Younger Generation Of Talented Workers
Reaching a new audience might also mean connecting with younger job seekers. Although TikTok is for everyone, the vast majority of users are between the ages of 16-24. This means millions of recent college grads are using the platform—and are probably looking for their first "real" job out of school at the same time. Wouldn't you love to connect with young and talented job seekers and attract the right candidates to your open positions?
This younger generation is Gen Z, and in order to gain their attention and show that your company is modern and can keep up with the times, a TikTok account is almost essential. Nobody wants to work for a boring and outdated company! Think about how you can connect with a younger generation of talented workers with your current employer branding strategy. If there's some room for improvement, give TikTok a try.
Attract Job Seekers With Fun & Educational Content
The content you create on TikTok is what will determine how successful you are at achieving your employer branding goals. At the end of the day, TikTok is a great opportunity to attract job seekers who otherwise might not have thought about applying to your company for a job if they hadn't seen your videos or connected with your company in some way on the social media platform.
To attract job seekers, create fun and educational videos about your company, highlighting employee benefits, company culture, and unique job opportunities. Interact with commenters and followers. Consider what a job seeker's impression of you would be if they stumbled across one of your videos and checked out your profile. Is your company relevant? Why would someone want to work for you? What makes you stand out from other employers? Think about these questions when you add TikTok to your employer branding strategy to ensure your content is helping you attract job seekers.
As an employer, you need to stay on top of your employer branding strategy, using every tool out there to your advantage, or else other companies will attract more job seekers and you'll miss out on talented professionals of all ages. If you were unsure about the importance of TikTok in your employer branding strategy before, we hope this article motivated you to give TikTok a try. You'll attract the right job candidates (and have a lot of fun, too!).
Could your employer branding strategy use a boost? We can help!
Check out our employer branding services today and start attracting the right talent to your organization!
- 3 Companies Using TikTok Well To Promote Their Brands - Work It ... ›
- 3 Great Content Ideas For Your Employer Brand - Work It Daily ›
- How To Create An Amazing Employer Brand | Work It Daily - Work It ... ›
- 3 Things To Know About Working At TikTok - Work It Daily ›
In this article, I'll provide you with an analysis user guide, complete with templates and examples and, most importantly, how to leverage this analysis during your strategic plans.
What Analysis Tools Should I Use?
There are tons of business analysis models that can help you better understand your business, but some of the most effective ones are the SWOT and PESTLE strategic analysis models.
SWOT stands for:
Strengths and weaknesses represent your company's internal environment—things that are happening now. They represent things that you have control over and can change.
Opportunities and threats represent your company's external environment—things that are happening in the future. They are things going on outside of your company and are not something you can control or change.
A PESTLE analysis can be done in conjunction with a SWOT to more deeply analyze the external section in the SWOT. It is more valuable than SWOT for longer term strategic plans. PESTLE stands for Political, Economic, Social, Technological, Legal, and Environmental.
- POLITICAL: Government policy, corruption levels, trade controls, import and export restrictions, taxation changes
- ECONOMIC: Exchange rates, disposable income levels, interest rates, unemployment rates, wealth distribution
- SOCIAL: Education levels, population growth rate, religious harmony, attitude towards health, social welfare programs, generational shifts
- TECHNOLOGICAL: New technology considerations, internet penetration, access to basic infrastructure, software privacy, technology competency of workforce
- LEGAL: Tax laws and regulations, labor laws and firing policies, copyright and anti-piracy laws
- ENVIRONMENTAL: Weather patterns, attitude towards recycling, attitude towards organic and green products