5 Essential Personal Branding Activities

5 Essential Personal Branding Activities

“Your branding is everything YOU DO. Your brand in action creates attention to you and associations with you. It’s how you put yourself out there and the message you deliver. This includes your values, attitudes and beliefs."
There are five personal branding essentials your activities should always be doing: educating, engaging, empowering, informing and connecting. Whenever people mention your name, "your X" should naturally be associated with you! What do you want to be known for and how do you want people to remember you? Do you have and engage in a website, blog, e-mail marketing, community involvement, collaborations, social marketing platforms, sponsorships, and/or professional associations? What are the things you/your company do that people will associate your brand with? How do you deliver your brand and its message? Have you ever wanted to learn the following?
  • The essential things we do today to engage, interact, share, connect
  • How to build your tribe and community with your X, IT, and WOW
  • How to leverage and blend the two worlds we live, work and play in: online and in-person
  • How to determine the two in-person and online activities to commit to and take ownership of
Yesterday, I facilitated a FREE webinar on CAREEREALISM TV where I demonstrated the importance of your personal branding as a key part of your career, business and entrepreneurial success. Watch the recording of my event and you will learn how to determine what you do, whom you serve, and what you want other people to remember about you. You must have a Freemium Membership to CareerHMO.com to watch the recording of this event. Click here » to set up your FREE account now and watch this webinar! Deborah Shane is an insightful Career Branding Specialist and a creative Social Media Marketing Consultant, who guides and motivates people through their current career transitions and professional empowerment at DeborahShane.comRead more » articles by this approved career expert | Click here » if you’re a career expertImage from design36/Shutterstock
Get Some Leverage
Sign up for The Work It Daily Newsletter
Man thinks about becoming self-employed

Look, I'm just going to say it. Not everybody should work for themselves. Right now, there's this huge craze about working independently, being self-employed, being your own boss. So much of this came out of the pandemic because people realized they wanted to have control over their careers and not be at the mercy of their employers' needs. But if you're looking to take control of your career, becoming self-employed is not always the best solution.

Still, there are many benefits to being self-employed. Let's take a look at those benefits before I dive into how you can take control of your career without having to quit your job and take on self-employment.

Read moreShow less
Executive sits down with her employees during a team meeting
Image from Bigstock

Every hiring manager looks for different skills in the job candidates they're hoping to hire. Not only are job candidates being evaluated on the hard skills they possess; they're also being evaluated on their soft skills—the skills that don't belong on a resume but can be identified during a job interview. It's these soft skills that separate the good employees from the great ones. Executives, managers, and other leaders within an organization keep this in mind when interviewing job candidates and reviewing the performance of current employees.

Read moreShow less