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I stumbled across this Forbes article on the ROI of social media for leadership and it made me wonder, "How many executives read this and immediately started using social media?" Then I thought, "Sadly, probably none." The truth is, while every c-suite member who read that article understands what "thought leadership" is, very few (if any) will attempt to leverage social media to push out their views. Why? They don't want to risk being misinterpreted. While that's a valid concern, what should be scaring them is the reality choosing not to engage in social media (as this article points out) also sends a negative message, which can include one or more of the following:

  • I'm out-of-touch and don't know how to use this stuff.
  • I don't have any strong thoughts or beliefs to back up my leadership strategy.
  • I think I'm "too cool" for social media.

So, is Nike's Tagline "Just Do It" the Solution?

Of course not! You are wise to not want to jump into unfamiliar territory without some planning. When it comes to executive branding, we like to say, "People hear what they see, so let's make sure we choose what they see wisely!" Well, practice what you preach: Align yourself with the right people and resources. As a member of the c-suite, you know you are there because you bring a unique set of skills, knowledge, and experiences to the role. You also know when to partner with others so you can leverage their complimentary skills sets to your advantage. You're no, "Jack of all trades, master of none." Instead, your mantra is, "Specialize and outsource when necessary." Right? Well, when it comes to the important job of building your Executive Brand, it's time to put it in the hands of professionals! Don't be a thoughtless leader!

What's the First Step to Getting Started?

Opt in on the next page for my FREE e-guide, “4 Ways Executives Are Using Social Media for Professional Branding." In it, I showcase four executives who are leveraging the most popular social media tools for effective executive branding campaigns.
Executive leader image from Shutterstock
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