I stumbled across this Forbes article on the ROI of social media for leadership and it made me wonder, "How many executives read this and immediately started using social media?" Then I thought, "Sadly, probably none." The truth is, while every c-suite member who read that article understands what "thought leadership" is, very few (if any) will attempt to leverage social media to push out their views. Why? They don't want to risk being misinterpreted. While that's a valid concern, what should be scaring them is the reality choosing not to engage in social media (as this article points out) also sends a negative message, which can include one or more of the following:
- I'm out-of-touch and don't know how to use this stuff.
- I don't have any strong thoughts or beliefs to back up my leadership strategy.
- I think I'm "too cool" for social media.