Executives: Are You a Thoughtless Leader?

I stumbled across this Forbes article on the ROI of social media for leadership and it made me wonder, "How many executives read this and immediately started using social media?" Then I thought, "Sadly, probably none." The truth is, while every c-suite member who read that article understands what "thought leadership" is, very few (if any) will attempt to leverage social media to push out their views. Why? They don't want to risk being misinterpreted. While that's a valid concern, what should be scaring them is the reality choosing not to engage in social media (as this article points out) also sends a negative message, which can include one or more of the following:

  • I'm out-of-touch and don't know how to use this stuff.
  • I don't have any strong thoughts or beliefs to back up my leadership strategy.
  • I think I'm "too cool" for social media.

So, is Nike's Tagline "Just Do It" the Solution?

Of course not! You are wise to not want to jump into unfamiliar territory without some planning. When it comes to executive branding, we like to say, "People hear what they see, so let's make sure we choose what they see wisely!" Well, practice what you preach: Align yourself with the right people and resources. As a member of the c-suite, you know you are there because you bring a unique set of skills, knowledge, and experiences to the role. You also know when to partner with others so you can leverage their complimentary skills sets to your advantage. You're no, "Jack of all trades, master of none." Instead, your mantra is, "Specialize and outsource when necessary." Right? Well, when it comes to the important job of building your Executive Brand, it's time to put it in the hands of professionals! Don't be a thoughtless leader!

What’s the First Step to Getting Started?

Opt in on the next page for my FREE e-guide, “4 Ways Executives Are Using Social Media for Professional Branding." In it, I showcase four executives who are leveraging the most popular social media tools for effective executive branding campaigns. Executive leader image from Shutterstock

When most people think of Nike, they think of shoes, retail stores, and, of course, athletes. That's all true, but there's more. Behind Nike's walls, you'll find the doers and thinkers who design, create, and innovate every day. There are also data scientists who discover and leverage athlete insights to create the future of sport.

You might be surprised to learn about the impact you can have in Data & Analytics at Nike versus at a major tech giant. Nike employees get to work on a wide array of challenges, so if you're obsessed with math, science, computers, and/or data, and you love sport, these stories may inspire you to work at Nike.

SHOW MORE Show less

Employee loyalty is something every company longs for. It's estimated employee turnover costs as much as 130-200% of an employee's salary. When a talented, knowledgeable, trained employee leaves, it's bad for business. And, when lots of them leave, it can be the kiss of death.

SHOW MORE Show less

If you saw our first video, you might have heard about the interview situation one of our viewers, Remi submitted. He was in an interview and was asked the question: How many cows are there in Canada right now? - What a weird question but this is a technique that some hiring managers are using these days.

SHOW MORE Show less

If you saw our first video, you might have heard about the awkward situation one of our viewers, Kevin submitted. He is a college student who's working a part time job to make ends meet. The manager/owner of the company has become a micro-manager who watches him work on camera and reads his company emails. A bit over the top wouldn't you say?

SHOW MORE Show less