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#1 Reason Executives Need to Write Content

When I first tell my executive branding clients that they are going to have to write some articles for a blog, I’m usually met with all sorts of excuses, like:
  • I don’t have time.
  • I don’t know what to write about.
  • I’m not a writer.
However, once I show them how getting the content they’ve written posted on the Internet can land them their next career opportunity, they suddenly become fabulous authors! Here’s why...

Writing Content Gives You Networking Power

When you write content and share it online, you immediately brand your expertise and create authority for your executive brand. This content becomes a powerful tool for engaging in dialog with peers. It takes your networking abilities to a whole new level. You now have something of value to share with others. Don’t believe me? Read this article on Copyblogger, one of the most respected blogging sites in the country and you’ll see how writing content can help you network without ever feeling like you are compromising your reputation. In short, if you are truly the accomplished executive you say you are, then you need to prove it with some written content that showcases your knowledge and experience.

Your Next Step

Watch my webinar that outlines how today’s busy executive can leverage marketing 2.0 techniques to find the opportunities they want and deserve. The title of the presentation is, "6 Simple Steps to Leveraging Your C-Suite Status." WATCH WEBINAR NOW ► This powerful training reveals:
  • How social media is the “new normal” in executive branding
  • The steps necessary to create a respectable brand online
  • Examples of how to use authority marketing techniques to network your way to a new opportunity
WATCH WEBINAR NOW ► Photo Credit: Shutterstock
Need help with your job search or career? We can help!

In this week's edition of Well,This Happened, the series that lets you become a career coach, we addressed James' tough situation.

James was caught off guard during a department heads meeting when he was asked to present. He wasn't prepared but did so anyway and bombed the presentation because of this. James is now wondering what he should do to address this situation.

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