#1 Reason Executives Need to Write Content
When I first tell my executive branding clients that they are going to have to write some articles for a blog, I’m usually met with all sorts of excuses, like:
  • I don’t have time.
  • I don’t know what to write about.
  • I’m not a writer.
However, once I show them how getting the content they’ve written posted on the Internet can land them their next career opportunity, they suddenly become fabulous authors! Here’s why...

Writing Content Gives You Networking Power

When you write content and share it online, you immediately brand your expertise and create authority for your executive brand. This content becomes a powerful tool for engaging in dialog with peers. It takes your networking abilities to a whole new level. You now have something of value to share with others. Don’t believe me? Read this article on Copyblogger, one of the most respected blogging sites in the country and you’ll see how writing content can help you network without ever feeling like you are compromising your reputation. In short, if you are truly the accomplished executive you say you are, then you need to prove it with some written content that showcases your knowledge and experience.

Your Next Step

Watch my webinar that outlines how today’s busy executive can leverage marketing 2.0 techniques to find the opportunities they want and deserve. The title of the presentation is, "6 Simple Steps to Leveraging Your C-Suite Status." WATCH WEBINAR NOW ► This powerful training reveals:
  • How social media is the “new normal” in executive branding
  • The steps necessary to create a respectable brand online
  • Examples of how to use authority marketing techniques to network your way to a new opportunity
WATCH WEBINAR NOW ► Photo Credit: Shutterstock
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Teacher lectures students in a classroom

My grandparents owned a two-story walkup in Brooklyn, New York. When I was a child, my cousins and I would take turns asking each other questions, Trivial Pursuit style. If we got the question correct, we moved up one step on the staircase. If we got the question wrong, we moved down one step. The winner was the person who reached the top landing first. While we each enjoyed serving as the “master of ceremonies on 69th Street,” peppering each other with rapid-fire questions, I enjoyed the role of maestro the most of all my cousins. I suppose I was destined to be an educator.

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