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While Facebook doesn’t have the professional reputation of LinkedIn, it can play its own role in the world of business, and it’s new Graph Search feature will make it even easier to connect. Although Facebook Graph Search has it’s fun side, allowing you to type a phrase (such as “People I know in Milwaukee” or even “Guys named Charlie who drink Coca-Cola and love curling”), the results of your search can mean serious business when you receive a display of individuals, businesses, and organizations related to the search. How is Facebook Graph Search is like your best friend? Just like your IRL best friend, this tool can bring you helpful information, widen your social circle and build your confidence in your job search. But like your IRL best friend, Facebook knows a lot about you. Things that you might not want to share with a potential boss. This post will discuss some of the pros and cons of your privacy options, explain how to protect yourself from some of the search functions, and give the alternate perspective of how being more visible can help you build your brand. If you’re on Facebook, this post is a must-read to maintain your professional reputation in this online era. If you’re not on Facebook, you might consider it. I hope this article will persuade you to set up a profile, make quick friends with Graph Search and use it to be found for your brand attributes. When you do, be sure to find Profession Direction! READ FULL ARTICLE ► Photo Credit: Shutterstock

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