How Bright is Your Beacon?
Imagine that you’re in the middle of the ocean at night. Surrounding you, just out of sight, are hundreds of ships loaded with treasure. Everything you want is aboard these ships: power, prestige, success beyond your wildest dreams. Related: 3 Steps To Help You Find And Keep Your Motivation How do you go about getting it? Most people spend their time sailing to as many ships as possible. They busy themselves with logistics- having enough fuel for the journey, saying the right things to come aboard- and always wrestle with the doubts in their mind that whisper: what about the ships I haven’t sailed to yet? It’s an exhausting way to hunt for treasure, and requires an immense amount of effort to see any results. Then there are those who don’t sail. These people don’t spend their time fixing their boat and laboriously sailing out into the darkness. Instead, they string up lights. And they connect it to a source of power, and they send out a beacon which draws ships in. You need to think about your career in this way. Recruiters are swamped with hundreds of emails per day, all of which represent people aboard their boats trying to gain access. The moment an employer posts a job on their website or LinkedIn, they can be assured of a veritable flood of applicants that run the gamut from “qualified” to “are you kidding me?” Prospecting will always result in poor outcomes, and when you’re answering job postings and reaching out “cold” to people, that’s what you’re doing. Positioning is all about being found. And when recruiters and hiring agents come to you, you don’t have to establish credibility and stand out. You’re already doing those things! Here are some tips to light your beacon: