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Chris Gronkowski had a big decision to make.

Have surgery to keep playing in the NFL, or retire and look for a new career path. He chose the latter.


This isn't easy for a lot of pro athletes. Leaving your dream job behind is mentally challenging. Chris has managed to do it better than most. Using his passion for fitness, and a degree in Accounting, he started leveraging his status as a former NFL player to build a following on social media as a way to introduce his followers to Ice Shaker, his signature beverage holder.

First It Was An Appearance on Shark Tank (With Some Help From The Gronkowski Brothers)

Chris Gronkowski got his brothers to join him on the show and ultimately landed a deal with Mark Cuban.

That lead to him realizing the power of social media. And most recently, TikTok.

Let's take a look at his TOP 10 MOST VIRAL TikToks to date...

What do NFL Players make as a rookie?

@chrisgronkowski

A lot or a little? #nfl #salary #2010

♬ original sound - Tadema Mohoni Brinto

How Much Does A Pro Football Helmet Cost?

@chrisgronkowski

How much do you think I had to pay for my helmet? #cowboys #dallascowboys #nfl #nflplayers

♬ original sound - chrisgronkowski

When Mark Cuban Invests In Your Company, How Involved Is He?

@chrisgronkowski

When a billionaire invests in your company, how involved is he? #sharktank #iceshaker #investor

♬ original sound - chrisgronkowski

What Does A Rookie Dinner Cost In The NFL?

@chrisgronkowski

This dinner got out of control #rookie #dinner #nfl

♬ original sound - chrisgronkowski

How Chris Gronkowski's Trade Went Down From The Colts To The Broncos

@chrisgronkowski

Reply to @dancindick504 this is how my trade went down from the colts to the broncos. #nfl #trade

♬ original sound - chrisgronkowski

The Only Job You Get Fined For Being Overweight

@chrisgronkowski

The only job you get fined for being overweight 😅🍔. #nfl #weighin #trainingcamp

♬ original sound - chrisgronkowski

What Time Do NFL Players Get Home After A Game?

@chrisgronkowski

Reply to @trevorschons51 those 3:00am arrivals are rough 😬#nflfootball #nflplayers #nfl #nflplayer

♬ original sound - chrisgronkowski

What Does An NFL Workout Look Like?

@chrisgronkowski

Should I post some more NFL workouts? #nflplayer #nflworkout #nflfootball #nfl

♬ original sound - chrisgronkowski

How Does A Payday Work In The NFL, Including The Offseason?

@chrisgronkowski

Reply to @user97948101 How does pay day work in the NFL? #nfl #football #salary #payday

♬ original sound - chrisgronkowski

Learn How To Grow YOUR Brand From An Expert!

If you want to achieve your career goals in 2021, there's one thing you MUST have to succeed...A personal brand. But what exactly IS a personal brand, and ca...


Chris Gronkowski clearly sees the power of connecting with his audience online. He's a natural on camera. You can feel both his passion and sincerity. Plus, his storytelling skills and knowledge of the game are key factors to his success too.

Changing careers, especially high-profile ones, can feel daunting. But as you can see, leveraging social media can be just the thing to help you make the transition and find career satisfaction in a new field!

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