How does Employment Branding work?
Employment Branding is when a business shares information and resources about what it’s like to work at their company to help applicants better evaluate and understand the work opportunities at their firm. When done right, it creates an interactive way for candidates to connect with the employer more easily. The results are more applicants and an easier recruitment process.
Who doesn’t love that? A win-win for job seekers and hiring managers!
We’ve carefully refined a process that incorporates the power of LinkedIn so we can help you find your next great employee even faster than ever before. The graphic below explains the steps we take to ensure we have a grasp on the brand you want to portray.
1. Assess company and talent attributes.
We take a look at the strengths and weaknesses you company has, and find out what it would take to land the right new hires. With a few advanced techniques, we can ensure that plenty of qualified candidates make it through the first round of our method.
2. Identify and create the right tools to market the Employment Brand.
Through the five crucial Employment Branding Components, photos, videos and other content topics/formats, we share your company’s soul with kindred souls (aka the job seekers who are the best match for you).
3. Set-up monitoring and continuous optimization of the Employment Brand.
We deliberately craft a system that allows you to examine how your content marketing efforts are going. Through our suggestions and your own ideas, we can improve the campaign on-the-fly without sacrificing any quality.
4. Develop a systematic candidate selection process.
With the right tools (like LinkedIn Recruiter), we can establish an easy-to-follow checklist of to-dos and standards, so you always know how many steps you are away from Day 1 for your next team member.
Does this sound like a good fit for you?
Great! Let us know you’re interested through a phone call or email. You can reach us at 1 (603) 926-2800 or employmentbranding [at] workitdaily.com.
Check out our Employment Branding Services Page for more details.
Can’t find the right talent? We can help!
Tired of waiting around for the perfect job candidate? Let us do the work for you! Learn how our Employment Branding services can help your company connect with the best job candidates and acquire top talent.
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