Yes, employers still read cover letters. Let me just start with that since I’m asked that question quite frequently these days. I will say that I’m sure not all of them do, but the majority still take a few moments to scan through the cover letter—and so having an attention-grabbing cover letter is important (especially if you have something significant you need to say). That's why a great cover letter introduction is crucial.
And I assure you, if you’re applying for a position you really want, you have something very significant to say! Something like: “Hey! I want this job; I’m the best person for it, and here’s why.” I wouldn’t recommend starting your cover letter off that way, but you get the gist of what I’m trying to say.
How To Write A Great Cover Letter Introduction
Your cover letter has a message to convey, and you want to be sure that it’s communicating that message in the most effective way possible. Well, here are a few other ways that I would NOT use to start your cover letter—followed by some suggestions for how to write a better cover letter opening line that WILL grab the employer’s attention and keep it.
With more than X number of years’ experience in XYZ…
My unique mix of experience and education…
My experience in X and Y make me the ideal candidate…
Here are some suggestions for creating a great opening line for your cover letter:
1. Speak To Their Need
You know your industry and position better than anyone else. You know what is relevant to the needs of businesses looking for a great candidate who does what you do. Start with an opening line that reflects the fact that you know the needs of their organization and can meet those needs.
2. Ask A Question
And not just any question either—ask a question you know they’re asking themselves daily, and then answer that question by stating how you’ve successfully addressed the issue with your previous employers.
3. Relate
Share how you’ve tackled obstacles for other organizations that would apply to this new opportunity.
4. Show You’re An Overcomer
Use an example in your cover letter of how you overcame a challenge that directly relates to the new position you’re applying for, and make that connection in your cover letter. State the problem and your solution. Just don’t get long-winded.
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A common interview question employers ask during job interviews is, "Why are you interested in this position?" They want to know why you want to work at their company, and the specific motivation behind why you applied for the job (not that you need a paycheck).
To persuade the employer that you have a true connection to the company and a passion for the job you applied for, your answer to this interview question should start with, "I'm interested in this job, at this company, because…" and then list at least three reasons why you want to work there.
Here is how you should structure your answer to the interview question, "Why are you interested in this job?"
Example: "I'm interested in this job because I can see that, in this role, my skills could help solve this problem within your company. I also see an opportunity for me to learn and grow these skills, so we both would benefit personally, professionally, and financially. If I can come in here and solve problems and accomplish your goals, I know I can develop my career the way that I want to."
This part of your answer lets them know that you are excited about what you will be able to accomplish for them, while still emphasizing what they are getting out of the bargain. You need to sell yourself as a business-of-one who can provide a service better than the competition.
Reason #2 – Cultural Fit
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Your second reason when answering, "Why are you interested in this job?" also shows fit, but in a different way.
Example: "Also, I like the culture of this organization. From what I've heard and what I've been reading about the company, it seems like a great fit for my personality and my values. I really connect with your mission statement, and feel passionate about the work that you do."
This is a general answer, so if you can be more specific by actually naming a couple of things you've heard or read about the company's workplace culture that you like, it will help your cause. This is one area where your pre-interview research is critical.
Does this company value and/or provide resources for employee development?
Mention those things that truly speak to you and your values so your sincerity shows.
Reason #3 – Personal Fit
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Wrap up your answer to this interview question with something that personalizes it a bit more.
Examples:
"And this job is in a great location for me. I've always wanted to move here."
"And this job is only five minutes from my house, so eliminating the commute is a big plus."
"And I've always used your products, and I just love them. I am really excited about being a part of that."
Say something that gives you another reason of your own for wanting this job. This interview answer is a fantastic place to let your enthusiasm for the job show. It's very appealing to employers, and it gives them one more reason to hire you.
Download Work It Daily's FREE list of common interview questions here.
You'll have a very clear and thorough answer to the question, "Why are you interested in this job?" if you follow the formula above. Set yourself apart from the competition today!
Are you struggling to answer other common interview questions? We can help.
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This article was originally published at an earlier date.
